Lindsay Reinbold Email & Phone Number

Towson, Maryland, United States

• Provided coverage for Director/Brand Franchise Leader during maternity leave
• Led brand repositioning, including training global internal / external stakeholders and approval of global creative
• Worked with global cross-functional teams, outside agencies, and direct reports to lead omnichannel plans to support key new product launches (POWERSERIES™ Stick Vacuums, spillbuster™, furniture assembly tool, as well.
• Spearheaded implementation of new outside social media agency
• Led development of Amazon exclusive beyond sub-brand, including leading naming project, development of Phase 1 A+ e-commerce content template, and creation of all supporting assets for Phase 1
• Led sustainability marketing efforts at both the brand and product level

Towson, Maryland, United States

• Worked with cross-functional teams, outside agencies, and up to 10 direct reports to lead omnichannel plans for new product launches (Elite Series, ToughCase+, Mac Credit) and sku support (ToughSystem storage, DEWALT.
• Planned and implemented Mac Tool Fair 2019, Fall Show 2019, and planning for Tool Fair 2020
• Led development of overarching DEWALT outdoor messaging to seamlessly incorporate gas-powered products, as well as development of Mac Tools repositioning, including new brand fundamentals and creative refresh
• Led project to redefine and rescope Mac Tools flyer production process
• Developed and implemented yearly marketing support plans; presented to CMO and Business Unit Leadership Teams

Towson, Maryland, United States

• Led the development and execution of all digital marketing and merchandising strategies to support the BLACK+DECKER brand, working with both internal teams and outside agency support
• Implemented media plans to drive brand and new product awareness, leading to sales conversions and increased brand loyalty
• Worked with over 40 licensing partners to provide a cohesive user experience across all products
• Managed large-scale projects: microsite development, social influencer / digital media campaigns, and email acquisition
• Realized increases across all KPIs in 2016: +22% sales conversions, +32% online sales, and +51% fan growth (average across priority channels)
• Managed 2 direct reports

Towson, Maryland, United States

• Oversaw data hygiene project to ensure that all products had robust data and enriched content across digital properties
• Created a new process to simplify product data collection, ensuring consistent copy across communication touchpoints
• Developed a new template for Amazon product pages and oversaw content creation to improve user experience
• Researched, on-boarded, and managed various content producers to develop evergreen content to use on blackanddecker.com project and advice hub and promote via email and social channels

Towson, Maryland, United States

• Worked with cross-functional teams, outside agencies, and direct reports to lead brand marketing activities for key consumer-focused product launches, resulting in cumulative sales of more than $80MM (gross sales).
• Led BLACK+DECKER re-branding project including development of a new logo, brand positioning, brand mission, and the implementation of the re-branding across all communication touchpoints
• Worked with Digital Marketing team as lead brand contact for development and re-launch of blackanddecker.com
• Managed 3 direct reports

Towson, Maryland, United States

• Lead launch of DEWALT 20V MAX* Cordless system, which has grown into the fastest-growing product family in the brand with over 250 products
• Lead for all digital and social projects, including development and implementation of first digital-only DEWALT media campaign
• Managed 2 direct reports

Towson, Maryland, United States

• Led product launches for a variety of woodworking skus including the development of a microsite, print and digital media campaigns, and in-store merchandising supporting Lowe’s and The Home Depot
• Served as brand lead for all trade shows and events, focusing on new product awareness, lead generation, and driving sales
• Managed 2 direct reports

Towson, Maryland, United States

• Worked as brand lead for packaging, photography, and video to support the launch of the PORTER-CABLE cordless product family
• Led photography pilot program to transition to digitally produced assets which was implemented across all brands
• Led in-store merchandising efforts in Lowe’s and Ace accounts

Towson, Maryland, United States

• Developed programming and pricing for new product launches and developed plans to sell through excess inventory
• Developed and implemented strategic price increase to improve profitability in channel

Towson, Maryland, United States

• Planned 2 National Sales Meetings
• On-boarded 30+ new field associates, and developed resources and templates to increase efficiency, communication, and strategic business management among field sales team

Boston, Massachusetts, United States

• Primary responsibilities included developing in-store merchandising plans and training Lowe’s associates to support BLACK+DECKER, DEWALT, PORTER-CABLE, and DELTA brands
• Territory grew 11% in 2005 and 22% in 2006

Boston, Massachusetts, United States

• Helped plan and execute selling event series resulting in $100K+ incremental sales
• Trained over 100 Lowe's and Home Depot associates