As the Head Storyteller and Brand Manager for the Delaware state level of the Association of REALTORS®, I’ve taken on a dynamic role with multifaceted responsibilities. My expertise lies in orchestrating compelling narratives and enhancing brand presence through a diverse range of communication channels.My key responsibilities include: • Comprehensive Communications: Managing all aspects of communication, encompassing written, visual, and digital mediums. • Web & Social Media Mastery: Spearheading website and social media management to optimize online presence. • Creative Assets: Overseeing graphic design, videography, photography, and promotional material creation to ensure consistent and visually compelling branding. • Strategic Campaigns: Planning and executing member communications and strategic campaigns. • Public Relations: Crafted speechwriting, press releases, and acted as a media liaison to maintain a positive public image. • Budget Management: Efficiently managing budgets to allocate resources for maximum impact. • Market Insights: Providing state housing market statistics and legislative and advocacy updates. • Event Excellence: Designing and coordinating successful events that align with our objectives.This role has equipped me with a holistic skill set, combining creativity, strategic thinking, and effective communication in the realm of marketing and public relations. I am proud to have made a significant contribution to the Delaware chapter’s success and continued growth in the real estate industry.

As a self-employed Videographer and Business Owner at Lindsay Conway Videography, I assumed full responsibility for all aspects of business operations and marketing. My dynamic role encompassed: • Entrepreneurial Excellence: Managing all facets of self-employment, including client relations, project management, and financial oversight. • Diverse Portfolio: Filming and editing a wide range of projects, from weddings and events to branding videos.This entrepreneurial journey has equipped me with a well-rounded skill set, from creative production to business acumen, fostering success and growth in the videography industry.

In my role as Videographer with Caroline County Recreation and Parks, I took on a pivotal role in enhancing the virtual summer camp experience for children. My responsibilities included: • Educational Video Editing: Expertly editing educational videos to engage and educate young audiences. • Daily Video Production: Delivering 3-4 videos daily, each with varying lengths and content, to meet the demands of the program.This role honed my video production and editing skills, allowing me to create engaging content for educational purposes.

In my role at Trinity Logistics as a Marketing Communications Specialist, I progressively shouldered more responsibilities, expanding my contributions to the company’s marketing efforts. My comprehensive role included:Customer Marketing: • Collaborated with our in-house graphic designer to create impactful print and digital sales collateral. • Managed sales kit supplies across offices, overseeing redevelopment, vendor relations, and sourcing. • Streamlined the customer onboarding experience and produced educational marketing videos.Online Marketing: • Directed SEO strategies, consistently achieving high results. • Maintained our website through the “Expression Engine” CMS. • Authored and published company blogs while coordinating guest contributors.Business Development: • Led the assignment and accountability process for sales teams across 90 offices. • Strategically targeted markets via trade shows, associations, and sales initiatives to drive inbound leads. • Orchestrated and promoted sales campaigns, creatively enhancing B2B marketing. • Provided training in sales kit usage, collateral, CRM, and leads process. • Contributed to trade show booth design, ensuring an engaging presence. • Managed public relations efforts, crafting and disseminating press releases.Promotions: • Managed holiday gift-giving and cultivated strong vendor relations. • Leveraged photography skills for visually compelling marketing materials.This role marked a significant step up from my previous position, allowing me to contribute significantly to Trinity Logistics’ marketing initiatives. Expanding my role to include video production, maintaining consistently high SEO performance, and creating widely-read industry blogs while also collaborating with our graphic designer on creative B2B marketing, content management, and inbound lead generation.

As a Marketing Coordinator at Trinity Logistics, I held a vital role in driving marketing initiatives and promoting our service offerings to target markets. My diverse responsibilities included:Customer Marketing: • Collaborated with our in-house graphic designer to create print and digital sales collateral that effectively showcased our service offerings. • Managed sales kit supplies for all offices, including redevelopment, vendor sourcing, and vendor relations. • Shared responsibility as a managing editor of our newsletter publication, collecting and generating articles and messaging to engage our target markets. • Oversaw the customer onboarding experience, ensuring the delivery of comprehensive welcome packets.Online Marketing: • Strategized and executed Search Engine Optimization (SEO) efforts to enhance our online presence. • Skillfully maintained the company website using the “Expression Engine” Content Management System (CMS). • Actively engaged and grew our social media presence by leveraging our blogs and other quality content. • Authored and published company blogs and coordinated guest bloggers.Business Development: • Led the assignment and accountability process for sales teams across 90 offices. • Strategically targeted markets through trade shows, associations, and sales initiatives to drive inbound leads. • Organized and promoted sales initiatives throughout the company. • Provided training as needed on our sales kit, collateral, CRM, and leads process. • Spearheaded event planning for tradeshows or company events.Promotions: • Managed holiday gift-giving and maintained strong vendor relations.In this role, I made significant contributions to Trinity Logistics’ marketing efforts, optimizing customer engagement, online visibility, and sales support across a wide range of responsibilities and initiatives.

Social networking content management;Develop and implement marketing plans and strategies;Apartment leasing;Applicant processing and scoring;Resident support and retention;Evaluate vendor performance and authorize vendor payments to AP; Community Manager and Operations Department supportGraphic designWebsite design and management

Competitive sales on commission;Identified needs of client and sell appropriately;Multitasked between customer service and upholding cleanliness standards

Mastered recording events and speakers with P2 HD camera;Edited video recordings for professional and educational use

Film and Dining reviewer, feature writer.