Lindsay Labas Email & Phone Number

Carmel, Indiana, United States

• Responsible for managing the department’s branding, promotion, marketing and communication efforts, including the development and implementation of a comprehensive marketing and promotion plan.• Assists with building the organization culture, employee branding, engagement, messaging and tactics.• Develops overall marketing and communication strategies to support the department’s objectives and projects ensuring all is aligned with brand positioning, messaging, guidelines, and tone of voice.• Oversees the execution of advertising campaigns, media purchasing. • Develops division budget for review, provides budgetary analysis, and approves and monitors expenditures in accordance with budget.• Assists in data collection and analytics for the department establishing KPIs to assess performance. • Carries out position as Marketing Director enumerated below.

Carmel, Indiana, United States

• Strengthens and manages brand identity including messaging, voice, content and creative. • Leads comprehensive marketing and promotional strategies based on organization’s Key Performance Indicators (KPIs). • Develops marketing budgets (approximately $500,000 in total) for facilities and programs.• Manages media buys by identifying new market opportunities, evaluating effectiveness of campaigns, examining campaign ROI and analyzing efforts.• Directs team of 3 full-time employees to drive the content and digital marketing efforts as well as design for the department.• Oversees tasks pertaining to 4 seasonal program and camp guides, 2 seasonal magazines, social media, website and annual report as examples.• Creates enhanced customer journey experiences contributing to significant upward trends in facility pass sales, participant registration and rentals.• Conducts market research to measure customer satisfaction and identifies demand for existing and new services.• Analyzes sales funnels and customer intent, measuring performance of online and offline campaigns.• Reviews and reports on marketing KPIs such as leads, conversions, website traffic and social media engagement.• Coordinates local and regional media and public relations, including article development, on-air/live appearances and manages crisis communication.• Responds to community inquiries and seeks feedback to improve services.• Assists with building the organization culture, employee branding, engagement, messaging and tactics.• Works collaboratively with senior leaders and all levels of staff.• Promoted from Marketing Manager at Carmel Clay Parks & Recreation in 2015.

Carmel, In

• Oversaw organization’s comprehensive marketing and promotional strategies.• Managed media buys.• Assisted in the generation of facility pass sales, program registration and rentals by delivering enhanced customer experience.• Supervised Graphic Designer to develop, implement and administer organization’s marketing collateral, such as advertisements, brochures, flyers, newsletters and website.• Oversaw Events Supervisor to coordinate community events, ribbon cuttings, dedications and other marketing-related events (87% increase in community event attendance from 2010).• Oversaw Volunteer Coordinator to obtain and retain volunteers for community events and programs ($205,000 in volunteer value since 2010).• Promoted from Marketing Coordinator at Carmel Clay Parks & Recreation in 2010.

• Designed organization’s marketing collateral, such as advertisements, brochures, flyers, newsletters and websites. • Worked with outside consultant to manage media buys for department-wide campaigns, examining campaign ROI and analyzing marketing metrics.• Wrote news releases and coordinated local media relations.

Remote

Indianapolis, Indiana Area

• Created and managed brand identity for the inaugural TEDxIndianapolisWomen event.• Enhanced TEDxIndianapolis brand to promote annual event.• Responsible for the rollout of ticket sales and contributed to selling out both events resulting in over 350 attendees at each event. • Oversaw a team of three responsible for social media, graphic design, website content and other various marketing collateral.• Coordinated local media and public relations efforts.• Assisted with customer experience via day-of logistics and operations including signage, check-in, hospitality and activations.

Itasca, Il

• Designed Corporate and 2006 Olympic ad campaigns.• Worked directly with the Marketing Department.• Revamped employee newsletter and created graphics for miscellaneousprojects.