Lindsay Smith Email & Phone Number

Madison, Wisconsin, United States

Madison, Wisconsin, United States

Work with clients to help translate their goals and ideas into visual version of their brands, messages and communications in a memorable, effective, and aesthetically pleasing manner.

Corporate Office

• Supported and advised 200+ independent contractor Realtors in their marketing efforts while ensuring brand consistency.• Coordinated 2020 rebrand rollout, with all deadlines exceeded: hired two external brand management firms, surveyed the entire company, developed archetypal branding, refreshed 200 Realtor photos and applied the new brand to all vehicles.• Created digital assets for e-marketing campaigns, banner ads, social media, infographics, graphs, website design, art direction and evolution.• Designed, art directed, and managed printing for direct mail, quarterly newsletter, corporate identity materials, flyers, brochures, large and small format signage, Power Point presentations.• Art directed lifestyle photoshoots and video shoots, managing schedule, props, and locations.• Coordinated magazine, newspaper and digital ads, created and placed ads with media.

Madison, Wisconsin, United States

• Elevated Metcalfe’s brand and helped achieve several awards including 2012 Best Grocery Store in Madison from Madison Magazine (first Gold in 24 years), 2012 Second Favorite Grocery Store in Madison from Isthmus (first 2nd place) and 2012 Grocer of the Year from WI Grocers Association (first time win).• Provided forward-thinking branding campaigns and promotions that reflected Metcalfe’s brand as a local, culinary, green and fresh food alternative.• Managed charitable giving: Reuse & Choose program, donations, communications, financials.

Madison, Wisconsin, United States

• Co-directed operations for Café, Gym, Day Care, Spa and staff management. Developed and implemented policies and procedures, ran staff meetings, managed scheduling and maintenance.• Scheduled and led facility tours, processed new memberships and renewals, addressed members’ needs and ensured excellent customer service.• Project managed redesign of facilities: worked with contractor, architect, sub-contractors and equipment retailers to retool physical layout and design new look and feel.• Created, promoted, and implemented all marketing programming.

Madison, Wisconsin, United States

• Designed, produced, and edited in InCopy multi-page media for various in-house clients.• Researched and designed main article concepts for Credit Union Magazine.• Created computer illustrations, collages, web banners, basic websites.

Madison, Wisconsin, United States

• Created unique solutions for all print marketing collateral to achieve a 22 percent increase in Rewards memberships/sales and a 3.6 percent increase in store-for-store traffic.• Coordinated, styled and art directed all shoe photo shoots.• Art directed and trained production assistants.• Monitored and constantly adjusted production process to ensure a balance of the best quality, price and timeline for all print projects.

Madison, Wisconsin, United States

• Provided customer-focused client assessments in the execution of print advertising, web graphics, websites, packaging, catalogs, logo identity, billboards, and annual reports.• Managed product, food and lifestyle photo shoots: scheduling, selecting/hiring models, securing locations/props, art direction.

Madison, Wisconsin, United States

Graphic Design • Five Semesters Of Master Of Fine Arts

Bachelor Of Fine Arts - Bfa, Ceramics Emphasis, Graduated With Honors

Study Abroad Program in Edinburgh, Scotland, with a focus on Art and Art Therapy.

Continuing Coursework, Graphic Design