Lindsey Winter Email & Phone Number

-Develop advertising strategy and campaign approach to deliver on audience and business objectives-Lead creative briefing and creative reviews for all advertising including digital video and display, radio/audio and print advertising-Manage agency resources to deliver on idea generation, concept development, and ad creative execution-Partner with media team, external media agencies and production manager to execute on media plans-Lead development of presentations, reports and insights on advertising strategy, results and upcoming initiatives -Deliver new advertising ideas to generate business growth

-Manage the client experience across channels for a targeted client segment. -Manage the execution of the client experience journey by developing and implementing highly complex, multi-faceted client engagement strategy aimed at acquiring new assets and retaining current client relationships -Partner with the internal and external agencies to develop assets -Analyze and synthesize data to understand the customer journey and optimize the experience

Baltimore, Maryland Area

-Develop and curate branded content through social channels-Ensure channel content is published accurately, on schedule and in accordance with social style guide-Track, manage, and report on all activity across social channels-Responsible for day-to-day monitoring across social channels for awareness and to help identify opportunities to engage with the community

Owings Mills

-Assist with development and implementation of new marketing programs, sales campaigns, and events targeting financial advisors -Maintain monthly dashboard summarizing key performance indicators -Provide general operational support to marketing and sales managers-Organize the development of quarterly sales guide that aligns product focus and themes with marketing initiatives

Baltimore, Maryland Area

-Upgrade certain aspects of Financial Intermediaries website-Assist in launching new social media campaign around talking about finance and investing-Assist in planning events for our third party clients

Owings Mills, Maryland

-Rationalize printed collateral marketing material that are updated monthly, quarterly and yearly-Create a dashboard or reporting mechanism of frequent, easily digestible, and consistent data on mutual funds-Assist with ongoing retail marketing campaigns

Master Of Business Administration (M.B.A.), Marketing

Bsba, Management

Activities and Societies: Varsity Women's Lacrosse, Kappa Alpha Theta, Delta Mu Delta

Education record

Activities and Societies: Varsity Lacrosse, Varsity Field Hockey, Finis Yearbook, Mu Alpha Theta, Science National Honor Society, Hispanic.