Lindsey Braem Email & Phone Number

Pittsburgh, Pa, Us

Clients serviced: BellRing Brands, Inc, including Premier Protein and Dymatize.▪ Oversee strategy and creative efforts across video, social, CRM, influencer and website updates.▪ Production oversight of video and photo shoots for Equity and flavor/product launch creative leading to paid media as well as omnichannel and ecomm support.▪ Led fiscal year planning across kickoffs, strategic foundation and tactical execution.

▪ Brought in $3.5MM in net new business in 2021 overseeing 25 pitches as well as proactive pursuits▪ Managed prospect outreach highlighting the agency's TikTok and social commerce experience▪ Developed and socialized an agency-wide business development process across all disciplines creating end to end workflow from prospect qualification through submission and pitch▪ Managed internal agency communication and marketing efforts.

Atlanta, Ga, Us

Atlanta, Ga, Us

Clients serviced: The J.M. Smucker Company, including Rachael Ray Nutrish, Meow Mix, Milk-Bone & Pup-Peroni, Netflix and ESPN▪ Oversaw the J.M. Smucker pet food portfolio, the company's most profitable business, with $22.7MM in net sales▪ Managed all brand efforts for Rachael Ray Nutrish while it was the fastest growing pet food in the grocery segment with more than $700MM in sales▪ Led data transition integration for the $1.7B acquisition of Ainsworth Pet Nutrition by The J. M. Smucker Company▪ Oversaw development of the 2021 Bronze Effie Award winning Meow Mix campaign leading the brand's return to a #1 position in volume & share▪ Managed Milk-Bone brand repositioning efforts leading to improved ROI as well as increased web traffic, unaided awareness and household penetration

Atlanta, Ga, Us

Clients serviced: Ainsworth Pet Nutrition, including Rachael Ray Nutrish, Better Than Treats & Dad's Pet Food, Wells Fargo and The Children's Institute▪ Supported brands through development of their print and online advertising, website updates, database marketing, competitive direct to consumer, social media, influencer marketing and promotion opportunities▪ Established Wells Fargo’s first social influencer program with 3.8 MM YouTube views & 17MM Twitter impressions▪ Managed all advertising and sampling efforts for Rachael Ray Nutrish, the fastest growing pet food in the grocery segment, with more than $130MM in total food and treats consumption ▪ Planned live events and managed associated social content for Nutrish, including the DISH sub-brand launch, 10th Anniversary celebration, CatCon and Rachael Ray Feedback at SXSW ▪ Coordinated e-newsletter and DTC efforts with open and click through rates performing above the industry average▪ Established an advocacy program of seven bloggers serving exclusively to promote Nutrish to their audiences▪ Networked and promoted the Nutrish brand at BarkWorld, a pet blogger conference, resulting in engagement with 50 influencers, including 40% post-event communication, 4% total blog chatter and 6,543 social touch points▪ Launched the Nutrish Facebook page and built its fan base to over 70,000 likes, a PTAT rate that has increased by 70% each quarter and an engagement rate twice as high as the average page its size

New York, Ny, Us

Pittsburgh, Pennsylvania, Us

Retail Business team supporting Affiliation Banking, including the University, WorkPlace and Employee segments▪ Assisted in the development of marketing materials to support sales growth plans for the University Banking segment resulting in a 153.5% difference in student account acquisition versus 2009, marketing PNC’s retail products to more than 300,000 incoming freshmen and approximately 1.9 million students overall▪ Supported the sales team’s acquisition of University Alliance school relationships which grew 75% since 2009▪ Provided marketing support to WorkPlace Banking, which represents 90% of PNC’s net checking growth▪ Managed brand ambassador and guerilla activities for new markets following PNC’s acquisition of National City▪ Managed the implementation of PNC’s first peer to peer “College Crew” brand ambassador program on four University campuses▪ Worked on the Virtual Wallet Innovation Station, which won the 2010 Best Digital Signage Content, Merchandising award through The Digital Signage Group▪ Launched the Employee Banking program, exceeding goals in credit card applications and new account openings▪ Planned the first Champion Training Academy, educating branch staff on University Banking and its student target▪ Served as the liaison between advertising/event agencies and internal design service partners

Pittsburgh, Pa, Us

Clients serviced: LaRosa's Pizzeria, Knouse Foods, General Nutrition Centers, AARP, dck worldwide, Daily's Cocktail Mix, Swedish Match North America▪ Performed an active role in brand repositioning efforts and strategic direction for several brands▪ Coordinated the promotional campaigns for LaRosa's new products, including a mix of TV, outdoor, print, and in-store POS communications▪ Managed GNC packaging redesigns as well as design work on new brands and line extensions▪ Managed monthly direct marketing opportunities in alternative media channels for the AARP▪ Completed a brand assessment study for Daily's cocktail mix as background for development of a strategic marketing communications plan▪ Directed the development of a sweepstakes and product launch for Daily's Ready To Drink product, including a media mix of print ads, microsite, and banner advertising▪ Served an instrumental role in the rollout of Longhorn, a moist snuff brand that has since become the fastest growing brand in its price segment▪ Coordinated a full redesign of a 49 SKU cocktail mix, including the new Ready To Drink line▪ Organize repositioning efforts for Snus, a new product offering, including sponsorship, online, and sampling opportunities▪ Managed the financials for clients, remaining within the budget parameters for each project

New York, Ny, Us

Clients serviced: Emerson Process Management, PPG CertifiedFirst Network, Bayer Plastics & Polymers, Heinz, Green Meadows, Mills Corporation, GNC, Carrier Corporation▪ Conducted media relations for a new product launch that has produced over 63 million trade and consumer media impressions, including Fortune and Business Week▪ Assisted in planning the groundbreaking of a local mall and secured coverage by all Pittsburgh television stations and major newspapers▪ Managed trade media relationships within industries including power plant operations, auto repair, optometric care and HVAC▪ Conducted research and media relations for all clients, including assistance with new business efforts

Master Of Business Administration, Marketing

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication