Lindsey Eckerd Email & Phone Number

Boston, MA, US

Boston, MA, US

Helping B2B and financial services companies connect with their audiences through strategic marketing and impactful branding.

Boston, Massachusetts, US

PSG is a growth equity firm that partners with middle-market software and technology-enabled services companies to help them navigate transformational growth, capitalize on strategic opportunities and build strong teams. PSG brings extensive investment experience, deep expertise in software and technology, and a firm commitment to collaborating with.

Boston, MA, US

I joined Volition Capital in early 2019 with the goal of developing a comprehensive marketing program that would support the firm's brand. Since then, I have successfully:- Built and executed a robust marketing strategy that has increased Volition Capital's brand awareness and reputation in the industry.- Created and managed a strong digital presence for.

Norwalk, Connecticut, US

• I joined Bison to accelerate growth, launch a new brand, develop and deploy a successful go-to-market strategy and create a demand generation program that would generate a scalable and repeatable pipeline of leads for.
• Built and launched the new Cobalt brand within 6 months
• Developed and deployed a persona-based marketing and sales strategy
• Crafted the messaging and content strategy for all Cobalt and BISON branded content, which achieved over 500% website visitor growth
• Worked closely with the Board of Directors and CEO to identify, track and report weekly on Marketing and Sales KPIs
• Developed a multi-channel demand generation strategy through content marketing, webinars, social media, and email marketing that achieved 200% SQL growth

As a marketing consultant, I developed and implemented inbound marketing strategies and demand generation programs that drove ROI for my clients. I specialized in inbound marketing strategy, brand strategy, messaging, positioning, and content creation.

Cambridge, Massachusetts, US

On the Enterprise Marketing team at HubSpot, I worked alongside the larger marketing team to develop programs and campaigns that would drive MQLs (Marketing Qualified Leads) for my sales team. I was responsible for enterprise-specific content creation, as well as driving the overall strategy for this growing division of HubSpot's business.

Cambridge, Massachusetts, US

As a Sr. Inbound Marketing Consultant, I was responsible for consulting with 100+ clients to help drive their success in inbound marketing, online marketing and demand generation. In this role, I specialized in working with larger businesses with more complex online marketing challenges and needs, often working with multiple teams, navigating complex.

New York, NY, US

During my tenure at Sullivan NYC, I honed my skills as a B2B marketer and branding specialist. I worked specifically with large financial services clients ranging from American Express to Charles Schwab Advisor Services to Bloomberg. The range of projects spanned from small internal branding initiatives to major global marketing campaigns. This role.

At the 7th Art, I was a leading member of the team that delivered the original branding and positioning for the "Mile High Tower" in Dubai (originally named the Nakheel Harbour and Tower -now the Burj Khalifa). This dynamic project was both exciting and extremely challenging due to its enormous scope. Our team delivered the brand strategy, messaging, 3-D.

New York, NY, US

At SHVO, I conducted comprehensive competitive analyses to identify areas ofopportunity for the SHVO brand in the luxury real estate sector around theworld. I identified relevant luxury real estate trends in emerging markets anddelivered detailed analysis presentations, including potential positioning areas and initial design concepts. Due to the market.

US

At Desgrippes Gobé, (later to become BrandImage) I was a brand strategist tasked with formulating strategic brand positioning for clients. I also managed design projects, including rebrands, product design, and website design.Some of my key accounts included Banana Republic, Staples, AOL, Johnson & Johnson, and Coty.

As the PR associate for Fragments, I worked with key fashion editors and stylists to get product placement for our jewelry and accessories designers from the studio. I was also tasked with organizing events for the designers and for the Fragments stores.

Northampton, GB

As a PR intern with Avon, I helped with the original launch of the Mark product line, which was the brand's first foray into attracting a younger demographic to the Avon business model. I assisted with myriad PR initiatives and events in the NYC headquarters throughout my senior year at NYU.