Lindsey Eckerd work email
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Strategic Brand Builder | Marketing Leader in B2B Tech, SaaS & Financial ServicesI’m a marketing executive focused on developing strategic, data-informed programs that enhance brand visibility, drive engagement, and create lasting value. With deep expertise across B2B technology, SaaS, and financial services, I bring a balanced approach to brand-building, leveraging creativity and data to elevate a company’s presence and resonate with target audiences.Key Strengths:Brand & Positioning Strategy: Proven success in building distinctive brand platforms that align with a company's mission and market positioning, establishing brands that stand out in competitive landscapes.Content Marketing Leadership: Extensive experience developing content strategies that connect with audiences, build trust, and drive engagement across digital channels.Go-to-Market Execution: Skilled in crafting thoughtful, research-driven go-to-market strategies that reflect a deep understanding of customer needs and industry trends.Buyer Persona Development & Market Research: Experienced in creating detailed buyer personas and conducting market analysis to inform targeted, effective brand messaging and campaigns.Team Leadership & Mentorship: Passionate about leading and mentoring cross-functional teams, fostering a collaborative culture focused on creativity, strategy, and results.Throughout my career, I've worked with both global and startup brands, including American Express, Schwab Advisor Services, Staples, AOL, Banana Republic, Volition Capital, PSG Equity, Cobalt (FactSet), and HubSpot. I’m passionate about shaping brands that inspire and connect, bringing both depth and innovation to marketing programs that make a lasting impact.Let’s connect if you’re interested in discussing brand strategy, content marketing, or the evolving role of marketing in B2B tech and financial services.
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Startup MarketingFidelity InvestmentsBoston, Ma, Us
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Fractional CmoBrightside Marketing & CommunicationsBoston, Ma, Us
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Brand Marketing ConsultantBrightside Branding Dec 2024 - PresentHelping B2B and financial services companies connect with their audiences through strategic marketing and impactful branding.
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Senior Vice President MarketingPsg Sep 2023 - Nov 2024Boston, Massachusetts, UsPSG is a growth equity firm that partners with middle-market software and technology-enabled services companies to help them navigate transformational growth, capitalize on strategic opportunities and build strong teams. PSG brings extensive investment experience, deep expertise in software and technology, and a firm commitment to collaborating with management teams. -
Vp Of MarketingVolition Capital Mar 2019 - Sep 2023Boston, Ma, UsI joined Volition Capital in early 2019 with the goal of developing a comprehensive marketing program that would support the firm's brand. Since then, I have successfully:- Built and executed a robust marketing strategy that has increased Volition Capital's brand awareness and reputation in the industry.- Created and managed a strong digital presence for the firm, including social media channels, email marketing, and website content.- Established and maintained relationships with key media outlets and industry influencers, resulting in several positive mentions and features of the firm in leading publications.- Oversaw the organization of several successful events, including conferences and webinars, which have contributed to the firm's thought leadership in the industry.Overall, my contribution to Volition Capital's marketing efforts has been instrumental in positioning the firm as a leading player in the growth equity space. -
Vice President MarketingBison.Co Mar 2016 - Jan 2019Norwalk, Connecticut , UsI joined Bison to accelerate growth, launch a new brand, develop and deploy a successful go-to-market strategy and create a demand generation program that would generate a scalable and repeatable pipeline of leads for sales. • Built and launched the new Cobalt brand within 6 months • Developed and deployed a persona-based marketing and sales strategy • Crafted the messaging and content strategy for all Cobalt and BISON branded content, which achieved over 500% website visitor growth • Worked closely with the Board of Directors and CEO to identify, track and report weekly on Marketing and Sales KPIs• Developed a multi-channel demand generation strategy through content marketing, webinars, social media, and email marketing that achieved 200% SQL growth • Created and independently executed a field marketing strategy, including a series of local Roundtable events in the US and London -
Freelance Marketing ConsultantDigital Marketing | Demand Generation Strategy Aug 2014 - Mar 2016As a marketing consultant, I developed and implemented inbound marketing strategies and demand generation programs that drove ROI for my clients. I specialized in inbound marketing strategy, brand strategy, messaging, positioning, and content creation.
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Marketing Team, Enterprise MarketingHubspot Apr 2014 - Aug 2014Cambridge, Massachusetts, UsOn the Enterprise Marketing team at HubSpot, I worked alongside the larger marketing team to develop programs and campaigns that would drive MQLs (Marketing Qualified Leads) for my sales team. I was responsible for enterprise-specific content creation, as well as driving the overall strategy for this growing division of HubSpot's business. -
Senior Inbound Marketing ConsultantHubspot Sep 2011 - Apr 2014Cambridge, Massachusetts, UsAs a Sr. Inbound Marketing Consultant, I was responsible for consulting with 100+ clients to help drive their success in inbound marketing, online marketing and demand generation. In this role, I specialized in working with larger businesses with more complex online marketing challenges and needs, often working with multiple teams, navigating complex systems and consulting on communication and brand strategy along with traditional inbound marketing.
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Associate Marketing DirectorSullivan Nov 2008 - Sep 2011New York, Ny, UsDuring my tenure at Sullivan NYC, I honed my skills as a B2B marketer and branding specialist. I worked specifically with large financial services clients ranging from American Express to Charles Schwab Advisor Services to Bloomberg. The range of projects spanned from small internal branding initiatives to major global marketing campaigns. This role provided me with the opportunity to grow my skill set and take a leadership position on high profile projects. I developed my love for content strategy and digital marketing at Sullivan. -
Account ExecutiveThe 7Th Art Aug 2008 - Nov 2008At the 7th Art, I was a leading member of the team that delivered the original branding and positioning for the "Mile High Tower" in Dubai (originally named the Nakheel Harbour and Tower -now the Burj Khalifa). This dynamic project was both exciting and extremely challenging due to its enormous scope. Our team delivered the brand strategy, messaging, 3-D renderings, advertising assets, video assets and events to secure funding in 2008. The project was later killed in 2009. (The market crash of 2008 was not the time to be in luxury real estate marketing).
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Strategic PlannerShvo Apr 2008 - Jul 2008New York, Ny, UsAt SHVO, I conducted comprehensive competitive analyses to identify areas ofopportunity for the SHVO brand in the luxury real estate sector around theworld. I identified relevant luxury real estate trends in emerging markets anddelivered detailed analysis presentations, including potential positioning areas and initial design concepts. Due to the market crash in 2008, SHVO cut back non-sales related operations by 70%. -
Brand StrategistDesgrippes Gobe Jan 2006 - Apr 2008UsAt Desgrippes Gobé, (later to become BrandImage) I was a brand strategist tasked with formulating strategic brand positioning for clients. I also managed design projects, including rebrands, product design, and website design.Some of my key accounts included Banana Republic, Staples, AOL, Johnson & Johnson, and Coty. -
Public Relations AssociateFragments, Inc 2004 - 2005As the PR associate for Fragments, I worked with key fashion editors and stylists to get product placement for our jewelry and accessories designers from the studio. I was also tasked with organizing events for the designers and for the Fragments stores.
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Public Relations Intern (Senior Year)Avon 2003 - 2004Northampton, GbAs a PR intern with Avon, I helped with the original launch of the Mark product line, which was the brand's first foray into attracting a younger demographic to the Avon business model. I assisted with myriad PR initiatives and events in the NYC headquarters throughout my senior year at NYU.
Lindsey Eckerd Skills
Lindsey Eckerd Education Details
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New York UniversityHonors
Frequently Asked Questions about Lindsey Eckerd
What company does Lindsey Eckerd work for?
Lindsey Eckerd works for Fidelity Investments
What is Lindsey Eckerd's role at the current company?
Lindsey Eckerd's current role is Startup Marketing.
What is Lindsey Eckerd's email address?
Lindsey Eckerd's email address is lg****@****ison.co
What is Lindsey Eckerd's direct phone number?
Lindsey Eckerd's direct phone number is +161798*****
What schools did Lindsey Eckerd attend?
Lindsey Eckerd attended New York University.
What skills is Lindsey Eckerd known for?
Lindsey Eckerd has skills like Content Strategy, Marketing, Social Media, Email Marketing, Online Marketing, Strategic Communications, Social Media Marketing, Lead Generation, Digital Marketing, Leadership, Seo, Market Research.
Who are Lindsey Eckerd's colleagues?
Lindsey Eckerd's colleagues are Amar Dutta, Nishant Agarwal, Michael Duchemin, Stuart Bristow, Kerry Brady, Schuyler Laird, Paul Tegasan.
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