Lindsey Goldschmidt Email & Phone Number

Ventura, Ca, Us

Mountain View, Ca, Us

• Delivered outstanding client service, troubleshooting, and solutions across top agency clients, spanning Display & Video 360 and Campaign Manager 360. Led efficient issue resolution in collaboration with global teams including Engineering, Technical Leads, Product and Sales, resulting in $8MM quarterly revenue enablement.• Analyzed and proactively addressed top issue trends through the creation of client-facing training and materials, serving to re-instill trust and loyalty to Google. Materials have since been adopted by global support teams as the main resource for troubleshooting complex cross-product issues spanning Google Cloud Storage and Google Marketing Platform.• Spearheaded a project to influence key product launch and support top clients through product transition. Successfully pitched and partnered with seven cross-functional stakeholders, including support, product, and tech teams. Project was forecasted to retain $2MM+ in revenue annually through new integrated support model, client education, and product features.• Led annual philanthropy event for Chicago Googlers, in partnership with the Anti-Cruelty Society of Chicago. Initiated philanthropy outreach and organization of materials, leading to a full event of 30+ participants.

New York, Ny, Us

• Developed full funnel media plan for client to expand into a net new market, saturated with large competitors and loyal consumers. Plan included analysis of multiple media partners, projected ROI, and budget flighting to optimize dollars to changing media goals. Plan was accepted and went into effect in June 2021.• Recommended new strategy for campaign set up across four national Facebook campaigns that would expand reach, increase site traffic, and improve CTR. Received client alignment leading to a 58% increase in CTR.

New York, Ny, Us

• Conducted thorough analysis of market and consumer trends in parallel to client’s overall media strategy. Recommended Twitch as a new platform to help 7-Eleven rebrand and reach a new consumer segment. Recommendation was accepted, and the partnership drove an incremental 700,000 store visits for the brand.• Identified and recommended testing an incremental audience segment across managed service partners for 7- Eleven. Segment was tested in Q4 2020 and was a key audience for the brand.• Leveraged Campaign Manager 360 and Tableau dashboards to provide weekly insights which included budget shifts between partners and platforms, new audience segments, and testing of additional media formats.

Atlanta, Ga, Us

• Evaluated the performance of the FoodSaver brand over the past three years to determine the cause of volume declines at key customers. Analysis focused on the impact of media spend, customer performance and macro category trends. Recommended and received approval for the resumption of national marketing support. Since implementation, the initiative has generated a double digit sales increase. • Developed a cross-functional recommendation to improve weak category sales trends at Walmart and Costco. Project included analysis of historical marketing spend and ROI of possible promotional initiatives. Both customers accepted and implemented the proposals for Fall 2018 shelf resets.• Analyzed marketing initiatives and promotions at top customers, including tracking of ROI, marketing spend versus initial forecasts, and performance compared to company goals. Results were used to improve the timing of promotions and optimize future performance.

Slough, Berkshire, Gb

• Developed a comprehensive plan for a new product launch within the online retailing space for the Air Wick brand. • Analyzed online retailing best practices to determine the optimal marketing channels to launch the new product. Evaluation included channel volume, pricing and vendor requirements.• Performed a detailed market analysis to determine the strengths and opportunities presented by different brands. Utilized Nielsen Answers on Demand to help evaluate the competitive landscape for potential new products. • Forecasted the expected sales and profitability of the new product. Evaluated the Air Wick portfolio and P&L statements to determine the expected impact on total brand market share and profitability.

Cincinnati, Oh, Us

• Completed an encompassing digital, social, and paid search competitive analysis, leading to agency new business wins.• Developed an analysis of a multimillion dollar media campaign to compare actual results to client goals. Evaluation included paid and organic search, as well as website traffic.• Analyzed SEM results and Google Analytics to optimize potential keywords for paid search, and evaluate success of current keywords for various clients.• Managed a social community of over 250,000, for TruMoo chocolate milk. Sites included Twitter, Facebook, Pinterest and Instagram.

• Ran a paid search analysis project requiring comprehension of Return on Ad Spend (ROAS), Excel, & paid and natural search. • Utilized Google Analytics to improve over 40 Google Plus pages and Search Engine Optimization.• Analyzed mailing lists to measure Days Since Last Service and responders; project required in depth understanding of Pivot Tables.• Generated content for social media and managed posts through Hootsuite social media management dashboard.• Contributing author for the Roto-Rooter blog and Mainline.