Lindsey Kate Mccarthy, Mba Email & Phone Number

Eugene, OR, US

Eugene, OR

Creating captivating narratives for flagship events that align with Microsoft brand values, objectives, and target audience. Collaborate with thought leaders, project leaders, technical leaders, and other creatives to craft compelling content for presentations, websites, blogs, social media, and event collateral that drives engagement and ROI.

Supported internal and external communications for Microsoft's Business Development, Strategy & Ventures, including briefing docs and messaging for Executive VP Christopher Young. Projects also included Town Hall talk tracks and decks, SharePoint management, and ghostwriting and designing internal newsletters for the Chief of Staff.

Supported communications for Microsoft Research to advance SMART Health Cards, open-sourced technology that allows individuals to store and share verifiable clinical information such as vaccination records and test results. Projects included internal newsletters, website management, and stakeholder relations.

Eugene, Oregon Area

• Led both the Marketing and Development (Fundraising) departments to plan, execute, and evaluate programs that supported a $3 million budget and generated broad awareness of the Symphony.
• Served as Acting Executive Director while Executive Director was on six-week sabbatical. Supervised administrative team of 7 and facilitated a Board of Directors meeting.
• Crafted letters, speeches, talking points, PowerPoint presentations, and spoke publicly on behalf of the organization.
• Strategized and implemented all marketing, communications, and fundraising activities of the organization, including: public relations, annual reports, advertising, season subscription and renewal campaigns, ticket.
• Developed and monitored departmental budgets; managed competing priorities and project timelines; measured and reported on progress and outcomes.
• Frequently engaged with 30-person Board of Directors, led Marketing Committee and Development Committee, and served on Finance and Strategic Planning Committees. Maintained positive relationships with staff.

Eugene, Oregon Area

• Managed crisis communications related to CEO resignation and a two-week power outage affecting 10,000 members.
• Modernized the organization’s communications platforms, including initiating the first-ever use of email and text messaging to the cooperative’s members.
• Wrote content, including CEO’s message, for monthly publication and worked collaboratively with the publication’s editor on page layouts.
• As a management team member, provided input for strategic plan; organized company-wide internal events and company presence in community events; spearheaded conversations about company culture.
• Hired freelance graphic designer to refresh print collateral; provided creative direction.
• Provided coaching for interviewee in disaster preparedness video for website and social media.

Eugene, Oregon Area

• Maximized the visibility of the Eugene Symphony Association in the community, and also secured regional, national and international recognition.
• Developed, supervised, and executed marketing plans that met or exceeded attendance and earned revenue goals for concerts and other programs.
• Expanded the department to serve as the in-house communications hub for other departments, including managing the design and printing of collateral, coordinating photography and videography, and garnering earned media.

Eugene, Oregon Area

• Managed marketing strategies for a variety of clients, including public, private and nonprofit
• Hired initially as intern to help promote Eugene Komen Race for the Cure through media and sponsor relations, social media and events; 6,000 participants and $365,000 raised
• Promoted to full-time position August 2011; promoted again in March 2013
• Led the team that developed CAWOOD’s first responsive-design website
• Secured earned media in local and regional outlets, including 40 print articles and 450 combined minutes of TV and radio stories
• Wrote and edited content for both digital and traditional platforms

Eugene, Oregon Area

• Coordinated two annual kickoff events to initiate awareness of Relay For Life of the University of Oregon; 400 students attended each year.
• Planned and facilitated 12 team captains’ meetings for 40 students on average each time.
• Recruited 65 teams that comprised 700 participants who raised $44,000 in 2010, and 74 teams with 760 total participants who raised $46,000 in 2011.

Eugene, Oregon Area

• Conducted a communications audit for University of Oregon’s School of Music and Dance.
• Created a public relations plan with improved communications strategies for the school.

Eugene, Oregon Area

• Helped development assistant with donor relations.
• Assisted with a fundraising dinner and auction for 200 people that raised $60,000.
• Proofed and edited media materials.

Eugene, Oregon Area

• Worked with a 25-person staff to serve as a leader and mentor for 800 first-year students.
• Planned 14 social, academic, educational and diversity programs for each 10-week term.
• Produced a bi-weekly newsletter and events calendar that was posted in ten residence halls.

Master Of Business Administration - Mba, Business Administration, Management And Operations

Bachelor Of Arts, Cum Laude, Major: Journalism (Public Relations); Minors: Business Administration, Spanish

Activities and Societies: Robert D. Clark Honors College, UO's Relay For Life 2009-2011, Phi Beta Kappa, UO PRSSA, FLUX Magazine

Spanish Study Abroad Program

Activities and Societies: Studied Spanish through classroom learning, homestay living, cultural immersion and travel.