Available for short or long-term consulting work. Please contact me directly for more information about working together.Entrepreneurial senior communications, marketing, and branding professional with experience across a wide range of technology products. Strengths include: brainstorming; cross-group collaboration; facilitation; strategy development; brand repositioning; positioning and messaging; naming; creative problem solving; brainstorming; and exec communications. Recent Microsoft work includes: messaging and marketing for the Azure AI portfolio; executive communications and content creation for the Commercial Chief Marketing Officer/Cloud Marketing exec; naming for incubation projects in the Microsoft Garage; and a 9-year stint marketing cloud offerings in the Internet of Things (IoT) space (Azure IoT).Areas of focus include: - Messaging and value proposition development: Facilitate cross-group working sessions across marketing and engineering to define inputs for value prop/messaging, then use these inputs to create customer-centric messaging frameworks. I can also train your team on how to create great messaging.- Exec communications: Write and create content for senior leaders to use with internal and external stakeholders, help manage and train early-in-career employees, and partner on efforts to drive culture change and diversity.- Video production: Create, edit, and produce videos for internal and external use.- Brand: Driving projects related to brand strategy, naming (for products, services, apps or features), visual identity, and photography.- Customer insights: Driving the creation of actionable insights from existing customer research, identifying gaps in knowledge, then designing supplementary research projects.Strengths include: working autonomously, diplomacy, strategic planning, creative problem solving, and strong interpersonal skills. Particularly skilled at understanding and communicating complex technology offerings in a customer-centric manner. Over 22 years of Microsoft experience.
Listed skills include Strategy, Digital Marketing, Brand Management, Product Marketing, and 33 others.