Sydney Davis Email & Phone Number

Continuously employed full-time as an independent/freelance consultant with a 14+ year track record. Current and recent Microsoft engagements include:- Executive communications and business management support for Chief Marketing Officer for the Marketing organization, CVP in Monetization and Business Planning, and Sr. Director in Learning Operations & Release Management. Create video content to increase employee engagement.- Mentor, support, and provide messaging subject matter… Show more Continuously employed full-time as an independent/freelance consultant with a 14+ year track record. Current and recent Microsoft engagements include:- Executive communications and business management support for Chief Marketing Officer for the Marketing organization, CVP in Monetization and Business Planning, and Sr. Director in Learning Operations & Release Management. Create video content to increase employee engagement.- Mentor, support, and provide messaging subject matter expertise to early in career employees in the Marketing Aspire program.- Azure AI: Facilitated and worked on messaging and positioning projects across the AI product portfolio.- Microsoft Garage: Led naming efforts for incubation projects developed across Microsoft that release in the Garage (Microsoft.com/Garage).- Internet of Things (IoT) product marketing: 9-year stint providing on-going positioning and messaging development, primary research, and marketing and operational support for the team that focuses on Azure IoT (Azure.com/IoT). - Ad hoc messaging projects: Facilitate working sessions to align engineering and marketing teams and define key inputs to messaging frameworks for many Microsoft offerings including: HoloLens 2, Microsoft Mesh, Microsoft IoT, Azure IoT, Azure AI, Azure Cognitive Services, Azure Modern Data Warehouse, Azure Data Factory, Azure IoT Central, Dynamics 365 and LinkedIn, Connected Vehicle Platform, Power BI, SQL Server 2019, SQL Server on Linux, SQL Server Reporting Services and Analysis Services (BI capabilities), Microsoft Flow, Microsoft PowerApps, Data Platform, and more.- Big Data and Advanced Analytics: Crafted primary research plan, stimuli and inputs to deepen understanding of customer segments and perceptions of Microsoft offerings in the space, to inform updated positioning and messaging.- Windows Embedded (now Windows IoT): Drove a repositioning and rebranding effort to revitalize the Windows Embedded brand. Show less

Greater Seattle Area

- Create distinctive and differentiated messaging: Having a strategic messaging and positioning framework (MPF) enables your business to create compelling and consistent content to attract customers. Let us help you discover your core strengths and differentiation, so we can create messaging with impact.- Messaging Excellence training: If you prefer a DIY model, we can teach you tricks of the trade to create compelling messaging for your business by hosting virtual or in person messaging… Show more - Create distinctive and differentiated messaging: Having a strategic messaging and positioning framework (MPF) enables your business to create compelling and consistent content to attract customers. Let us help you discover your core strengths and differentiation, so we can create messaging with impact.- Messaging Excellence training: If you prefer a DIY model, we can teach you tricks of the trade to create compelling messaging for your business by hosting virtual or in person messaging excellence training sessions with your marketing team. - Videos to build employee engagement: We can create scrappy videos to enhance your employee meetings or engagement plan.- Social Media for Artists: Let us help you attract fans in social media by managing your social media presence or provide a consultation on how you can improve your efforts.- Custom needs: Reach out, we're available for ad hoc project-based marketing and communications work.Learn more at https://www.marketwisesolutionsllc.com/ Show less

Greater Seattle Area

I've been an artist my whole life and am currently pursuing fine art as a passion and side hustle. My artwork ranges from painting to ceramic sculpture and from abstract pieces to plein air scenes, but regardless of the subject, it's always colorful, expressive, and inspired by nature. I get a lot of satisfaction from sharing my art and creativity with others by displaying my artwork on a regular basis at art walks, local and regional events, galleries, and juried shows. You can see my work… Show more I've been an artist my whole life and am currently pursuing fine art as a passion and side hustle. My artwork ranges from painting to ceramic sculpture and from abstract pieces to plein air scenes, but regardless of the subject, it's always colorful, expressive, and inspired by nature. I get a lot of satisfaction from sharing my art and creativity with others by displaying my artwork on a regular basis at art walks, local and regional events, galleries, and juried shows. You can see my work in-person at the Art Gallery of SnoValley in Snoqualmie, WA and my website and social media. I'm also the current President of Puget Sound Group Northwest Artists (psgnwa.org), and member of Plein Air Washington Artists and NW Watercolor Society, and the Seattle Art Museum. Learn more at: https://linktr.ee/sydneydavisfineart Show less

Worked on a centralized team of approx. 30 branding professionals at Microsoft. Together, the team managed the Microsoft master brand and strategic brands in the Microsoft portfolio to enhance business results. My engagements included Microsoft Office, Microsoft Dynamics, Exchange, the Unified Communications product portfolio, and the Microsoft corporate brand. - Drove the creation and execution of core brand deliverables across our strategic brands, including development of brand… Show more Worked on a centralized team of approx. 30 branding professionals at Microsoft. Together, the team managed the Microsoft master brand and strategic brands in the Microsoft portfolio to enhance business results. My engagements included Microsoft Office, Microsoft Dynamics, Exchange, the Unified Communications product portfolio, and the Microsoft corporate brand. - Drove the creation and execution of core brand deliverables across our strategic brands, including development of brand architecture and strategy, naming, versioning, value propositions, messaging, and visual identity. Responsible for on-going collaboration and partnering with teams across the company to ensure the creation of compelling names, value propositions and brand deliverables which contribute to integrated marketing communications across a wide range of customer touch points. - Educated, trained, and evangelized the brand strategy to internal teams, agencies and partners to align and integrate marketing and communications. Authored and gave presentations, created brand tools content and other resources for use by these parties, such as custom photography libraries and graphics.- Worked in v-team as lead or co-lead to do planning, strategy, and metrics for major integrated advertising campaigns to support launch and sustained marketing efforts, including: Microsoft Dynamics campaigns (2007-2010), Microsoft Office 2007 launch campaign, and several Microsoft Office 2003 campaigns. - Contributed to the conception and launch of a new brand strategy repositioning Microsoft Office from a suite to a System of information work programs, servers and services. New strategy was credited with playing a substantial role in increasing Microsoft Office product line revenue by 17% in FY04 (from $9 billion to about $10.6 billion) and 3% in FY05 (from $10.6 billion to $11 billion). Show less

Worked as part-time Business Manager for Brand Team while also working as a Senior Brand Manager. Scope of this role increased over time and ultimately included managing the team's budget ($6M), leading a team to address brand team employee poll feedback, communications planning, developing/driving team training and morale events and other projects on behalf of the team’s General Manager.- Led the management of Brand Team budget in FY10 and FY11 planning, including budget… Show more Worked as part-time Business Manager for Brand Team while also working as a Senior Brand Manager. Scope of this role increased over time and ultimately included managing the team's budget ($6M), leading a team to address brand team employee poll feedback, communications planning, developing/driving team training and morale events and other projects on behalf of the team’s General Manager.- Led the management of Brand Team budget in FY10 and FY11 planning, including budget tracking/reporting, and allocations against team priorities. Developed a partnership with Central Marketing Group (CMG) Finance team to gain additional expertise and support on our budget management efforts. Partnered with finance on the creation of a regular budget cadence for reporting, creating the right level of visibility for both myself and our general manager on budget topics. Used this additional visibility to reduce budget variance.- Initiated and led team’s Microsoft poll taskforce to address feedback from employee poll results for 2 years. Partnered with team of colleagues to develop a strategic and focused action plan to address key areas of poll feedback. Detailed action plan, communications to the team and increased leadership team accountabilities helped drive an increase on key metrics for the team, including +22 points related to using the poll to drive meaningful change. - Contributed to positive team culture and environment by developing communications plan and agendas for team all-hands meetings for general manager. - Planned and executed team morale events. Each event was low budget ($500-2000) but had high participation/attendance from the team and received very positive comments from team members. - Served as team representative for Q2 CMG move from 122 to RedWest. Worked in close partnership with other CMG teams and business managers on space allocations, recommendations on communications. Show less

Managed an angel investor program which was part of the Technology Alliance of Washington in a one-year professional fellowship while attending the University of Washington MBA program in the evening.- Evaluated business and financial strategies of over 400 early-stage technology companies seeking funding in order to feature top companies to members each month and facilitate angel investing.- Selected, advised and coached 40 companies on investor presentations (effective communication… Show more Managed an angel investor program which was part of the Technology Alliance of Washington in a one-year professional fellowship while attending the University of Washington MBA program in the evening.- Evaluated business and financial strategies of over 400 early-stage technology companies seeking funding in order to feature top companies to members each month and facilitate angel investing.- Selected, advised and coached 40 companies on investor presentations (effective communication of value proposition, competitive advantage and financial offering).- Developed strong relationships with local venture capital companies and Pacific Northwest National Labs to increase number and quality of business plans received for consideration by investors. - Researched and authored industry analysis and competitive research reports used by investor members.- Strengthened brand awareness and public profile of the organization among target audiences. Created marketing collateral, Web site content and email/newsletter campaigns to promote organization. Show less

Seattle, Wa

Managed accounts and projects for numerous Web clients, including K2 Snowboards, K2 Skates, Seattle Mariners and New Century Media, from project initiation to final billing. - Worked with client to create an online strategy and managed various phases of execution, including design, content and success metrics. - Designed online content, graphics and wrote copy for clients’ sites to be consistent with their brand image.

Greater Seattle Area

- Managed web sites and loyalty and direct marketing for three Seattle radio stations (KUBE-FM, KJR-FM, KJR-AM) to build listenership, brand recognition, and ratings amongst target audiences.- Partnered with local web company to build three radio station websites from scratch and broadcast the radio stations live on the Internet.

Greater Seattle Area

- Worked directly with clients on day-to-day advertising projects for AT&T Wireless, Safeway, Seattle Mariners, and other accounts, while building long-term client relationships.- Collaborated with internal and external stakeholders to create positive outcomes for clients, including launching AT&T's first digital phone service in the Pacific Northwest and weekly advertising for supermarket giant, Safeway.

Mba, Entrepreneurship And Innovation

Professional Coach Training & Development

Approved coach specific training hours towards Associate Certified Coach (ACC) accreditation, International Coach Federation.

Ba, Economics And Fine Art