Lindsey Laughlin Email & Phone Number

- Audit existing marketing materials and messaging for clients and develop marketing plans to grow their business - Examine customer behavior and trends and design media plans to get clients' messages in front of their key audience(s)- Implement and refine company policies and processes to streamline workflow, balance workloads, and ensure projects are delivered on schedule- Lead, guide, direct, and evaluate the work of other leaders, including directors, managers, and coordinators- Determine ways to reduce costs, increase revenues, and improve overall company performance- Maintain awareness of both the external and internal competitive landscape, opportunities for expansion, customers, markets, and new industry developments and standards- Work with Gravity's President to formulate strategic plans that guide company direction, business operations and market development. Lead the execution of the strategic plan.

Harrisonburg, Va

- Lead web development projects, from Discovery through to Design, Development, and Launch- Manage digital campaigns, including paid search, social, and email- Consult with clients on digital best practices, including SEO- Manage media placement strategy and execution to create synergy between online and offline channels- Collaborate with highly-skilled designers, developers, and creatives to produce web graphics, ads, videos, etc.- Manage tools and systems to maximize efficiencies and workflow and track expenses

Harrisonburg, Va

- Work with clients as a partner to build positive brands by developing integrated marketing communications strategies- Plan and execute marketing campaigns from initial concept/brief through to content development and placement, including media placement strategy and negotiation- Art direct designers on a variety of projects, including new brand identities, brochures, websites, TV spots, corporate videos, etc.- Develop digital media strategies and implementation plans for clients- Design and manage paid search campaigns- Perform audits of clients' websites and develop search engine optimization (SEO) plans- Write blog posts and press releases

-Design, implement and manage Google AdWords campaigns-Develop sales and marketing training materials-Handle customer service and sales calls-Design informational material for customers-Write and design a bi-monthly newsletter

-Event planning-Grant research-Research and assist with the planning and implementation of corporate wellness programs and initiatives-Organize Outlook calendars and contacts

-Work with print media buyer to select publications in which to advertise-Coordinate between buyer and creative team to deliver artwork to production departments-Track sales from each ad that runs and calculate ROM-Manage and enable promotional codes that are advertised and ensure that the proper discounts are offered-Manage radio media: plan and organize radio tests and call routing structures-Research and launch new initiatives-Monitor sales calls and meet with sales agents to discuss areas for improvement-Assist the accounting department with end-of-month accruals for print media spend

-Write copy and select images for use on marketing materials-Design marketing collateral using Adobe Illustrator-Work with printer to have marketing materials printed (involved selecting paper color, finish and weight)

-Prepare news releases about student activities and accomplishments for publication in their hometown newspapers-Manage/update the database of student information in the Office of Communications

-Evaluated websites of potential clients and provided them with information on how to improve their site based on their goals and target audience-Researched and wrote informative articles for company newsletter to opt-in subscribers-Created and managed a Google Adwords campaign-Designed marketing collateral using Adobe Illustrator-Developed a portfolio of experience to show potential clients-Edited and updated the company's Web site-Researched and created lists of potential clients for the Director of Business Development

Certificate In Design Thinking & Innovation, Complete

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Certificate Of Specialization In Entrepreneurship & Innovation, Complete

Successfully completed: - Disruptive Strategy - Negotiation Mastery - Design Thinking and Innnovation

Certificate In Leadership Principles, Complete

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Certificate Of Specialization In Leadership & Management, Complete

Successfully completed: - Leadership Principles - Negotiation Mastery - Strategy Execution

Certificate, Negotiation Mastery, Complete

Negotiation Mastery is an 8-week, 40-hour online certificate program from Harvard Business School. Negotiation Mastery prepares students.

Certificate, Strategy Execution, Complete

Strategy Execution is an 8-week, online certificate program from Harvard Business School Online. Strategy Execution equips students.

Certificate Of Specialization In Strategy, Complete

Successfully completed: - Disruptive Strategy - Economics for Managers - Strategy Execution

Certificate, Economics For Managers, Completed

Economics for Managers is an 8-week, 60-hour online certificate program from Harvard Business School Online. Economics for Managers helps.

Certificate In Disruptive Strategy, Complete

Disruptive Strategy is a 6-week, 30-hour online certificate program from Harvard Business School Online. Disruptive Strategy helps.

B.A., Speech Communication

Activities and Societies: -Public Relations Student Society of America (PRSSA) -Sterling Communications (student-run PR firm) -Beta Beta.

Education record