Lindsey Laughlin

Lindsey Laughlin Email and Phone Number

Marketing Consultant specialized in Marketing Strategy, Brand Experience Design, Content Marketing, and Marketing Team Operations @ Gravity Group
Lindsey Laughlin's Location
Harrisonburg, Virginia, United States, United States
Lindsey Laughlin's Contact Details

Lindsey Laughlin work email

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About Lindsey Laughlin

Marketing professional with a passion for helping brands reach their goals through honest, creative marketing. I began my career executing the media strategy for the direct-to-consumer division of an international software company, learning not only media negotiation, but the value of being curious, constantly learning, and building relationships.I later found my way to Gravity Group where I immediately began helping clients with marketing strategy, campaign execution, and media placement. Over the years my role has evolved to include business operations and helping to lead the execution of the company's strategic plan.Professional Interests: marketing strategy, interpreting brand experience for office design, content development, growth strategy, operations Personal Hobbies: spending time with my rescue pup, travel, photography, enjoying time outside, swimming, working on a craft/DIY project, and watching college football.What I'm Reading / Learning Now:- Disruptive Strategy, Harvard Business School Online- Government for Grownups with Sharon McMahon- Content Chemistry, by Andy Crestodina- They Ask You Answer, by Marcus Sheridan

Lindsey Laughlin's Current Company Details
Gravity Group

Gravity Group

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Marketing Consultant specialized in Marketing Strategy, Brand Experience Design, Content Marketing, and Marketing Team Operations
Lindsey Laughlin Work Experience Details
  • Gravity Group
    Vice President, Marketing Strategist
    Gravity Group Apr 2021 - Present
    - Audit existing marketing materials and messaging for clients and develop marketing plans to grow their business - Examine customer behavior and trends and design media plans to get clients' messages in front of their key audience(s)- Implement and refine company policies and processes to streamline workflow, balance workloads, and ensure projects are delivered on schedule- Lead, guide, direct, and evaluate the work of other leaders, including directors, managers, and coordinators- Determine ways to reduce costs, increase revenues, and improve overall company performance- Maintain awareness of both the external and internal competitive landscape, opportunities for expansion, customers, markets, and new industry developments and standards- Work with Gravity's President to formulate strategic plans that guide company direction, business operations and market development. Lead the execution of the strategic plan.
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  • Gravity Group
    Digital Marketing And Operations Director
    Gravity Group Nov 2016 - Apr 2021
    Harrisonburg, Va
    - Lead web development projects, from Discovery through to Design, Development, and Launch- Manage digital campaigns, including paid search, social, and email- Consult with clients on digital best practices, including SEO- Manage media placement strategy and execution to create synergy between online and offline channels- Collaborate with highly-skilled designers, developers, and creatives to produce web graphics, ads, videos, etc.- Manage tools and systems to maximize efficiencies and workflow and track expenses
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  • Gravity Group
    Marketing Communications Specialist
    Gravity Group Jul 2011 - Oct 2016
    Harrisonburg, Va
    - Work with clients as a partner to build positive brands by developing integrated marketing communications strategies- Plan and execute marketing campaigns from initial concept/brief through to content development and placement, including media placement strategy and negotiation- Art direct designers on a variety of projects, including new brand identities, brochures, websites, TV spots, corporate videos, etc.- Develop digital media strategies and implementation plans for clients- Design and manage paid search campaigns- Perform audits of clients' websites and develop search engine optimization (SEO) plans- Write blog posts and press releases
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  • Pure Environmental Solutions
    Marketing
    Pure Environmental Solutions Dec 2010 - Jun 2011
    -Design, implement and manage Google AdWords campaigns-Develop sales and marketing training materials-Handle customer service and sales calls-Design informational material for customers-Write and design a bi-monthly newsletter
  • Endless Horizons
    Executive Administrator
    Endless Horizons Nov 2009 - Jun 2011
    -Event planning-Grant research-Research and assist with the planning and implementation of corporate wellness programs and initiatives-Organize Outlook calendars and contacts
  • Rosetta Stone
    Marketing Specialist
    Rosetta Stone Jun 2006 - Oct 2009
    -Work with print media buyer to select publications in which to advertise-Coordinate between buyer and creative team to deliver artwork to production departments-Track sales from each ad that runs and calculate ROM-Manage and enable promotional codes that are advertised and ensure that the proper discounts are offered-Manage radio media: plan and organize radio tests and call routing structures-Research and launch new initiatives-Monitor sales calls and meet with sales agents to discuss areas for improvement-Assist the accounting department with end-of-month accruals for print media spend
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  • Susquehanna Life Magazine
    Marketing Intern
    Susquehanna Life Magazine Jan 2006 - May 2006
    -Write copy and select images for use on marketing materials-Design marketing collateral using Adobe Illustrator-Work with printer to have marketing materials printed (involved selecting paper color, finish and weight)
  • Susquehanna University
    Communications Assistant
    Susquehanna University Aug 2002 - May 2006
    -Prepare news releases about student activities and accomplishments for publication in their hometown newspapers-Manage/update the database of student information in the Office of Communications
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  • Nurelm
    Communications Consultant
    Nurelm Jun 2005 - Apr 2006
    -Evaluated websites of potential clients and provided them with information on how to improve their site based on their goals and target audience-Researched and wrote informative articles for company newsletter to opt-in subscribers-Created and managed a Google Adwords campaign-Designed marketing collateral using Adobe Illustrator-Developed a portfolio of experience to show potential clients-Edited and updated the company's Web site-Researched and created lists of potential clients for the Director of Business Development
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Lindsey Laughlin Skills

Marketing Communications Marketing Social Media Advertising Integrated Marketing Public Speaking Event Planning Newsletters Blogging Training Community Outreach Strategy E Commerce Social Media Strategist Management Editing Social Media Marketing Video Production Seo Audits Paid Search Strategy Digital Marketing Corporate Branding Brand Identity Leadership Search Engine Optimization Marketing Strategy Email Marketing Communication

Lindsey Laughlin Education Details

Frequently Asked Questions about Lindsey Laughlin

What company does Lindsey Laughlin work for?

Lindsey Laughlin works for Gravity Group

What is Lindsey Laughlin's role at the current company?

Lindsey Laughlin's current role is Marketing Consultant specialized in Marketing Strategy, Brand Experience Design, Content Marketing, and Marketing Team Operations.

What is Lindsey Laughlin's email address?

Lindsey Laughlin's email address is ll****@****.rr.com

What is Lindsey Laughlin's direct phone number?

Lindsey Laughlin's direct phone number is +154043*****

What schools did Lindsey Laughlin attend?

Lindsey Laughlin attended Harvard Business School Online, Harvard Business School Online, Harvard Business School Online, Harvard Business School Online, Harvard Business School Online, Harvard Business School Online, Harvard Business School Online, Harvard Business School Online, Harvard Business School Online, Susquehanna University, Indian Valley High School.

What are some of Lindsey Laughlin's interests?

Lindsey Laughlin has interest in Design, Poverty Alleviation, Crafts, Animal Welfare, Woodworking.

What skills is Lindsey Laughlin known for?

Lindsey Laughlin has skills like Marketing Communications, Marketing, Social Media, Advertising, Integrated Marketing, Public Speaking, Event Planning, Newsletters, Blogging, Training, Community Outreach, Strategy.

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