Lindsey Watts Email & Phone Number

Charleston, Sc, Us

Charleston, Sc, Us

-Drive Marketing strategy, business objectives, competitive analysis, and ROI.-Manage a team of marketing and analytics specialists, including sales and digital analysts, strategic insights, marketing automation, SEO, graphic design, web design, and content associates.-Run integrated sales and marketing campaigns including call reps for customer segments.-Target vertical market segments utilizing geofencing, retargeting, YouTube ads, Google Ads and print advertisements.-Identify new marketing opportunities and softwares to drive revenue and streamline billing.-Collaborate with cross-functional teams on large projects, website upgrades, analytics capabilities.-Drive digital adoption through internal and customer marketing campaigns.-Plan virtual and in-person events and tradeshows. -Maximize use of Co-Op & MDF funds, drive revenue, and fulfill vendor obligations.-Ensure cost savings for major software platforms, create business efficiencies.-Create and present executive presentations, engage the C-level suite on new opportunities-Represent the US in a global committee for digital evolution of our business

Charleston, Sc, Us

-Manage marketing team, tasks, projects and cross-functional relationships.-Improve processes and maintain up-to-date SOPs.-Lead marketing calls to communicate best practices.-Manage deliverability, performance, and reputation of all digital communications-Develop a comprehensive reporting structure to measure and track results, while looking for areas of improvement. -Define business objectives, develop campaign strategies, and identify opportunities for email marketing campaigns.-Work with local marketing teams to grow email database, add customer segmentation, and expand our reach.-Identify new engagement opportunities to drive sales, loyalty and retention through the use of trigger campaigns.-Define and execute robust A/B testing program to improve customer acquisition and conversion.

- Managed website launches for clients, including hosting and domain setup and maintenance, site design, content layout, WordPress installation and management, and custom programming- Created digital branding standards packages- Edited photos for websites, creating header images, signature blocks, retouching and enhancing photographs- Optimized blogs and web content for SEO/SEM and manage all analytics- Managed sales and marketing presence onAmazon.com, Infusionsoft and ecommerce channels- Managed e-mail marketing programs, lists, imports,and permissions- Developed digital content and maintained editorialcalendar- Launched the task management system Teamwork companywide- Developed internal processes for online marketing and social media strategies, web content development, branding standards- Managed vendor relationships and the marketing team

• Manage all marketing campaigns online through MailChimp, Facebook, Google, Yelp and direct mail• Created internal newsletter in InDesign, managed the new website design in Photoshop, maintained all advertising relationships and projects with national magazines and websites• Manage all HR duties for the company, including Payroll, PTO, benefits renewals, life insurance and healthcare records through Paycom• Assist the CEO in all business aspects, including personal and professional, while managing all correspondence via phone and email• Maintain a detailed and organized calendar of events, travel schedule, email database and filing system• Work with accounting and finance to maintain cash balance, including payables, bank loans, company and sales goals, budget planning and commission reports• Ensure employees across 5 showrooms nationally meet deadlines each week with installations, vendor projects, status reviews and budget• Manage credit applications and references• Oversee hiring process from start to finish, including creating training program for new employees

New York, Ny, Us

• Execute all campaigns in ExactTarget, including triggered and scheduled sends, LifeCycle campaigns to drive sales, promotional emails for increased engagement, trial campaigns to drive warm leads into conversions, while maintaining system emails • Responsible for developing and executing email marketing campaigns and banner ads in Photoshop and DreamWeaver designed to generate leads, build brand awareness, and drive ecommerce sales on behalf of RealMatch affiliate partners • Responsible for measuring, optimizing, testing, and reporting on the results of email programs • Ensure dynamic content is relevant and feeding into our ESP as well as customer facing platforms • Work as part of a larger internal team to facilitate client needs and hit sales goals • Design, create and present internal collateral for other departments • Educate and sell clients on the value proposition of an email marketing program • Drive sales and create ecommerce programs from scratch for affiliates without existing ecommerce sales • Rebranding and remarketing the website, including stylizing and creating educational webinars

• Track and analyze campaign results and strategize on how to get better results using Google Analytics • Develop and execute major platforms for software companies, including Gamification platforms for conferences and internal sales tools, mobile profiling sites and interactive survey tools • Schedule and delegate time to developers and programming tasks, write and review code as necessary • Manage the digital marketing team by creating schedules and processes for the company • Supervise Quality Assurance department, including reviewing editing and grammar and running live virtual events • Delegate tasks between teams to ensure deadline completion while reporting campaign statuses to the VP • Work with the IT department to create and manage new servers and websites • External client service management of special marketing projects, such as events and web-based stores • Budget management of digital marketing campaigns, have successfully minimized costs by a third • Run internal and external digital platforms including: Campaign Tracker, Campaign Monitor, Basecamp, Teamwork

• Created and ran the Quality Assurance department • Strategize with social media platforms to raise client engagement, including Facebook, Twitter and LinkedIn • Organize databases to improve the client experience • Ensure all direct mail and email campaigns were launched on time, monitored all results until campaign completion

Athens, Ga, Us

• Creating brochures, fliers and a program guide for events through Adobe InDesign• Contacting other media outlets for coverage of events• Updating social media outlets such as Facebook, Twitter, Foursquare and Issuu• Running and updating website• Writing and editing all press releases to subscribers• Creating presentations for events and ceremonies• Taking photographs of local events

• Writing articles to publish on the Web site• Editing content and links to ensure accuracy on the Web site• Checking all mail to maintain connection with readers• Fact checking articles through Adobe InCopy• Researching and transcribing interviews for various articles• Maintaining and updating mini-layout wall for the editor-in-chief• Planning and assisting with office events