• Develop and deliver communications and marketing engagement strategies; collaborate with state and local engagement teams to guide successful delivery in 4 states and 15 communities• Manage relationships with sponsors and partners to ensure alignment on product and deliverables • Identify resources and manage work with external vendors and agencies to support product development and ensure consistency in brand and messaging• Created and executed 600+ unique promotional communications and product materials to deliver an integrated marketing solution• Bolstered brand awareness of Blue Zones Project, achieving 82% awareness amongst Iowans, with 46% reporting to be “highly engaged” (According to Gallup poll)• Led implementation and integration of marketing automation platform to improve operational efficiencies; developed project management platform to manage workflow and creative jobs • Designed, developed, and launched a community resource portal designed to provide a scalable solution to distribute custom product and promotional collateral.• Partnered with communications team and PR agency to strategically leverage emerging digital and social media to position the Healthways brand as a global leader in well-being improvement• Created and executed social media strategy for a well-being series in collaboration with USA Today / ABC World News series resulting in “the best coverage our company has ever received” according to Healthways President and CEO, Ben Leedle • Led the discovery, development, and user experience design of colleague intranet, atHealthways • Served as copywriter and creative director in collaboration with market leads, subject matter experts, PR, and executive team to develop content to support Healthways products and positioning

• Developed and executed communication strategies that effectively communicated Healthways positioning and value• Partnered on developing brand strategy and guidelines that position Healthways as a market leader for well-being improvement• Delivered elite three-day customer event featuring speakers Deepak Chopra and Daniel Pink; attracted 185 executive-level attendees resulting in 50+ business opportunities• Maximized Summit investment through execution of digital strategy which included live streaming to 445 key stakeholders, video archiving, post presentation interviews, blogging and social media• Developed and managed Healthways first blog, The Well-Being Journal• Collaborated with market leads, subject matter experts, PR, and executive team to develop content to support Healthways products and positioning• Managed agency relationships from strategic briefing and day-to-day project management

• Analyzed sales trends on current in line items and promotions; compared to historical data of previous initiatives. • Developed and introduced new reporting processes, making format more user-friendly. • Accessed national survey to use in analysis of customer purchase trends in relation to survey baseline.• Collated vendor reports using categories to quickly ascertain merchandise performance per unit.• Created shared files as information source and reference of historical data used for sales comparisons and projections.• Advised vendors on sales outcomes as a result of marketing support funds. • Acted as vendor adjunct, providing research and serving as information resource; assisted in preparing forms and line reviews, advised on quotes and opportunities to boost store shelf presence.• Served as property manager for two office buildings spaces spanning a total of 30,000 square feet. • Maintained reports detailing online and direct mail advertising campaigns. • Handled accounting role for five separate companies, tracking promotional initiatives. Directed various departments, working in conjunction with each to achieve targeted objectives.

• Facilitated licensing rights for multiple brands. Performed market research and assisted in development of products, branding strategies, and product packaging.• Developed social media marketing initiatives to drive online marketing efforts. • Cut costs by handling graphic design needs, collaborating to accomplish die lines for factories.• Utilized low-cost/no-cost resources to supply market information including fusion tables and analytics. Created proposals after market analysis of barriers to entry and profit potential. • Trained new employees, created employee manuals, and oversaw website development. • Optimized order and production quantities, creating a formula and standard template for analysis.• Protected healthy gross margins through cost-monitoring and price adjustment based on demand.• Maximized customer inventory investments for replenishable SKUs; reduced base costs and boosted shipping efficiencies by analyzing and adjusting orders to ensure full-order pricing. • Decreased shipping costs by evaluating multiple vendor quotes on imported containers to local site. • Coordinated inbound and outbound shipments with third party warehouses.• Managed communications with international vendors; tracked shipments, directed timetables and served as liaison between factories and customers. Cut chargeback risks through tight scheduling.• Monitored retailer quote management and request system for new opportunities to benefit vendors.• Researched changing import regulations and protocols to ensure compliance; utilized shipment approval management system to conform to all requirements.• Streamlined processes by coordinating audit filings, preparing factories to earn passing score for C-TPAT security and social accountability audits. • Advised factories on quality control; carried out lab tests with Innotek, obtaining best product for lowest price.

• Functioned as accounting and financial lead for six surgery centers, managing daily accounting tasks.• Generated financial reports and statements, performed bank reconciliations and monitored cash accounts. Served as liaison between operations staff and multi-center staff to resolve issues.• Optimized relationship between corporate and physician partners as point-person on key directives.