Lindsey Scerba Email & Phone Number

Chicago, Illinois, United States

Greater Chicago Area

Created and led a team of trainers to develop and execute multifaceted, solutions-based training plans designed to support the growing and pivoting needs of the business.o Developed a multifaceted Client Services training roadmap and business plan to maximize onboarding and ongoing skills development. o Restructured AP’s Affiliate Academy program integrating classroom learning with real world exposure expediting the promotion cadence by 1 month. o Managed a team of 3 trainers creating multiple new internal training programs expediting the adoption of new tools, supporting acquisitions, and offering continuous market related learning opportunities for the broader team.o Set up key analysis structure for training success inclusive of quantitative and qualitative data. In first year, the team created at least 25 new trainings and/or training materials to support skills development across the team with an average 4 out of 5 rating from attendees.o Served as cross-departmental liaison to determine key current and upcoming training needs as well as to advocate for and promote upcoming training opportunities.o Consulted on cross departmental initiatives inclusive of new product rollouts, staffing and interviewing needs to troubleshoot and identify potential key risks and gaps.

Chicago, Illinois, United States

Piloted the Field Training Director role for the company flushing out key gaps and needs and providing live training support focused on key skills development of new and existing team members.o Conducted deep dive analysis of team skills gaps and developed and rolled out a business and training development plan based on key findings.o Served as key facilitator of the training plan, which was inclusive of key onboarding training needs as well as of skills development trainings available to all employees.o Supported hiring team through profile, skills needs evaluation and through interviewing support.o Consulted, developed and led 1x1 training plans designed to support individual growth and development needs.

Greater Chicago Area

Led a team of 15+ talented partner marketing experts creating industry-leading campaigns and programs designed to support the direct growth needs of each individual client.o Oversaw portfolio of 35+ clients driving at least $10MM+ while maintaining an 85% client retention rate.o Managed, developed and expanded multiple C-level relationships yielding multiple upsell opportunities yielding an average of around $500K annually and at least 8 shifts to enterprise level clients that were beneficial to all involved.o Grew and evolved a team of 15+ individuals supporting their individual growth goals while maintaining a positive client experience and healthy portfolio.o Supported multiple business essential projects contributing to company utilization, new product development and rollout, sales consulting and more.

Greater Chicago Area

Led and developed a team of 8+ talented partner marketing experts to create strong, customized partner marketing programs designed to maximize growth based on the client's individual needs.o Oversaw and grew a portfolio of 20+ accounts worth $8MM+ with upsells and cross-sells yielding an average of $250K annually and client retention maintained around 80%+.o Served as lead in large strategic client discussions and cultivated strong relationships with C-level executives.o Managed and developed team of 8 nurturing skills growth through multiple promotions.o Supported company development by conducting gap analyses, serving as key project lead and supporting/aiding select sales initiatives.o Assisted broader team development as a key training facilitator for AP's Affiliate Academy.

Greater Chicago Area

Cultivated and grew individual portfolio while overseeing small team of talented partner marketers.o Lead portfolio worth $2 million+ and grew multiple clients into enterprise level accounts while maintaining a 90%+ client retention rate.o Identified and upsold clients new services set to best benefit both the client and company alike while maintaining client budget needs.o Developed and negotiated new strategic deals in influencer and content-based marketing sectors.o Managed and developed Associates to achieve their goal of promotion.o Served as a facilitator for AP's AP Affiliate Academy teaching new-to-affiliate managers the skills to succeed in the space.

Chicago, Il

Grew new-to-AP portfolio while supporting evolution of the company into one of the leading powerhouses in the space.o Oversaw portfolio of accounts developing strategy and cultivating relationships worth $1million+.o Supported the enhancement and expedition of the client onboarding process.o Created new client presentation materials to support broader company.o Lead and oversaw work of Associates to deliver best-in-class campaign support.

Chicago, Il

Managed and grew portfolio of multiple highly strategic, enterprise-level accounts while leading a team of 4+ partner marketing professionals.o Developed and drove strategic, pay-for-performance campaigns to support Fortune 500 and IR 50 clients resulting in $350MM+ in annual revenue for client portfolioo Managed quarterly budget and forecasting for all accounts to ensure profitability for clientso Conducted regular status calls and lead Quarterly Business Reviews to analyze performance, broker relationships and identify opportunities for growtho Researched and identified new incremental business opportunities and provided sound strategic recommendationso Led account team to develop account management skills and exceed client expectations

Chicago, Il

Supported key enterprise account serving as lead media buyer for partner-based program and contributing to double digit growth annually while managing a separate fast growing portfolio.o Developed and executed strategic, pay-for-performance campaigns to support Fortune 500 and IR 500 clients resulting in $100MM+ in annual revenue for client portfolio.o Recommended and executed on $1MM+ cross-channel data-driven media plan designed to maximize ROI and inclusive of mobile, search, content, and more for Fortune 500 client.o Grew and maintained relationships ranging from day-to-day to VP- level contacts through constant, steady and flexible communication.o Supported advanced needs and growth-based discussions to nurture the needs of the clients broader marketing programs.o Consulted on new reporting tools and features for the company to yield optimal positioning and impact for clients.

Chicago, Il

Supported growing portfolio executing successful, high growth campaigns for key clients and leading campaigns for personally managed clients.o Boosted client satisfaction by effectively supporting a $1MM+ portfolio of multiple advertising accounts and promptly addressing concerns.o Delivered high-quality customer service, nurturing long-term relationships with key partners to ensure all appropriate support.o Supported tailored advertising strategies for clients, resulting in increased brand visibility and sales performance.o Collaborated with creative teams to develop eye-catching campaigns that resonated with target audiences achieving 15%+ CTRs.o Analyzed campaign performance data, making data-driven recommendations for future strategy adjustments and improvements.

Assisted in the management and execution of ongoing marketing strategy for a fast-growing startup.o Managed and maintained the companies online partner marketing, sweepstakes and content forums including the Shopping Center hosting 500+ retailers, WilliamPaid main blog and the ongoing monthly sweepstakes campaigns.o Managed and authored company-sponsored experiential blog titled Lindsey: Living the Life designed to serve as a demographic specific, acquisition tool.o Assisted in site administrative maintenance, provided customer service support and supported design of marketing materials across multiple forums inclusive of pamphlets, fliers, videos, etc.o Provided additional administrative support to the President of WilliamPaid as needed.

Managed university movie channel and university cable maintenance needs while also supporting university design team on select projects.o Planned, managed and executed monthly movie and promotional schedule for student-run cable channelo Provided basic troubleshooting support through cable services o Developed and implemented a marketing concept for student center's food court called West 82o Assisted in product selection for Bobcat Essentials to create a more diverse inventoryo Created a more consumer friendly floor plan for Bobcat Essentials to increase consumer traffico Designed signage for the university restaurant called Latitude 39

Bsj, Advertising

B.S. Journalism, Advertising

Activities and Societies: Alumna of Student Alumni Board, Ohio University Advertising Association, German Study Abroad Program Alumna.