Lindsey Scerba
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Lindsey Scerba Email & Phone Number

Director of Training/Account Director | Data-Driven Marketer | Proven Team Leader | Strategic Program Creator | Client Partnership Expert at Ovative Group
Location: Greater Chicago Area, United States, United States 12 work roles 2 schools
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Current company
Role
Director of Training/Account Director | Data-Driven Marketer | Proven Team Leader | Strategic Program Creator | Client Partnership Expert
Location
Greater Chicago Area, United States, United States
Company size

Who is Lindsey Scerba? Overview

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Lindsey Scerba is listed as Director of Training/Account Director | Data-Driven Marketer | Proven Team Leader | Strategic Program Creator | Client Partnership Expert at Ovative Group, a company with 194 employees, based in Greater Chicago Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Lindsey Scerba.

Lindsey Scerba previously worked as Director of Affiliate Marketing at Ovative Group and Director of Client Services Training at Acceleration Partners. Lindsey Scerba holds Bsj, Advertising from Ohio University.

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Ovative Group

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Profile bio

About Lindsey Scerba

I am a Digital Marketing Professional with 14+ years experience specializing in account management and affiliate/partner performance marketing. Developing and executing strong, strategic plans based on proven data is a key passion I bring to every project I work on. As a leader and manager, growing, developing and elevating my teams is a key priority and one that I believe is the key to true success for individuals and companies alike. Specialties: - Campaign Development - Employee Training and Team Development - Strategy Development (Internal and External) - Product Sales - Affiliate Marketing - Partner Marketing - Performance-Based Marketing - Account Management - Project Management - Budget and Portfolio Management

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Lindsey Scerba's current company

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Ovative Group
Ovative Group
Director of Training/Account Director | Data-Driven Marketer | Proven Team Leader | Strategic Program Creator | Client Partnership Expert
minneapolis, minnesota, united states
Website
Employees
194
AeroLeads page
12 roles

Lindsey Scerba work experience

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Director Of Affiliate Marketing

Current

Chicago, Illinois, United States

Mar 2024 - Present

Director Of Client Services Training

Greater Chicago Area

Created and led a team of trainers to develop and execute multifaceted, solutions-based training plans designed to support the growing and pivoting needs of the business.o Developed a multifaceted Client Services training roadmap and business plan to maximize onboarding and ongoing skills development. o Restructured AP’s Affiliate Academy program.

Feb 2022 - Jun 2023

Field Training Director

Chicago, Illinois, United States

Piloted the Field Training Director role for the company flushing out key gaps and needs and providing live training support focused on key skills development of new and existing team members.o Conducted deep dive analysis of team skills gaps and developed and rolled out a business and training development plan based on key findings.o Served as key.

Oct 2021 - Jan 2022

Account Director, Affiliate Marketing

Greater Chicago Area

Led a team of 15+ talented partner marketing experts creating industry-leading campaigns and programs designed to support the direct growth needs of each individual client.o Oversaw portfolio of 35+ clients driving at least $10MM+ while maintaining an 85% client retention rate.o Managed, developed and expanded multiple C-level relationships yielding.

Jan 2020 - Sep 2021

Associate Account Director, Affiliate Marketing

Greater Chicago Area

Led and developed a team of 8+ talented partner marketing experts to create strong, customized partner marketing programs designed to maximize growth based on the client's individual needs.o Oversaw and grew a portfolio of 20+ accounts worth $8MM+ with upsells and cross-sells yielding an average of $250K annually and client retention maintained around.

Feb 2017 - Jan 2020

Senior Account Manager, Affiliate Marketing

Greater Chicago Area

Cultivated and grew individual portfolio while overseeing small team of talented partner marketers.o Lead portfolio worth $2 million+ and grew multiple clients into enterprise level accounts while maintaining a 90%+ client retention rate.o Identified and upsold clients new services set to best benefit both the client and company alike while maintaining.

Aug 2016 - Jan 2017

Account Manager, Affiliate Marketing

Chicago, IL

Grew new-to-AP portfolio while supporting evolution of the company into one of the leading powerhouses in the space.o Oversaw portfolio of accounts developing strategy and cultivating relationships worth $1million+.o Supported the enhancement and expedition of the client onboarding process.o Created new client presentation materials to support broader.

Oct 2015 - Jul 2016

Advertiser Account Manager

Chicago, IL

Managed and grew portfolio of multiple highly strategic, enterprise-level accounts while leading a team of 4+ partner marketing professionals.o Developed and drove strategic, pay-for-performance campaigns to support Fortune 500 and IR 50 clients resulting in $350MM+ in annual revenue for client portfolioo Managed quarterly budget and forecasting for all.

Feb 2015 - Oct 2015

Advertiser Associate Account Manager

Chicago, IL

Supported key enterprise account serving as lead media buyer for partner-based program and contributing to double digit growth annually while managing a separate fast growing portfolio.o Developed and executed strategic, pay-for-performance campaigns to support Fortune 500 and IR 500 clients resulting in $100MM+ in annual revenue for client portfolio.o.

Apr 2012 - Jan 2015

Advertiser Account Representative

Chicago, IL

Supported growing portfolio executing successful, high growth campaigns for key clients and leading campaigns for personally managed clients.o Boosted client satisfaction by effectively supporting a $1MM+ portfolio of multiple advertising accounts and promptly addressing concerns.o Delivered high-quality customer service, nurturing long-term relationships.

Feb 2011 - Apr 2012

Marketing Assistant

Williampaid

Assisted in the management and execution of ongoing marketing strategy for a fast-growing startup.o Managed and maintained the companies online partner marketing, sweepstakes and content forums including the Shopping Center hosting 500+ retailers, WilliamPaid main blog and the ongoing monthly sweepstakes campaigns.o Managed and authored company-sponsored.

Nov 2009 - Jan 2011

Auxiliary Services Marketing Intern

Managed university movie channel and university cable maintenance needs while also supporting university design team on select projects.o Planned, managed and executed monthly movie and promotional schedule for student-run cable channelo Provided basic troubleshooting support through cable services o Developed and implemented a marketing concept for.

May 2008 - Jun 2009
Team & coworkers

Colleagues at Ovative Group

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2 education records

Lindsey Scerba education

B.S. Journalism, Advertising

Ohio University, E. W. Scripps School Of Journalism

Activities and Societies: Alumna of Student Alumni Board, Ohio University Advertising Association, German Study Abroad Program Alumna.

FAQ

Frequently asked questions about Lindsey Scerba

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What company does Lindsey Scerba work for?

Lindsey Scerba works for Ovative Group.

What is Lindsey Scerba's role at Ovative Group?

Lindsey Scerba is listed as Director of Training/Account Director | Data-Driven Marketer | Proven Team Leader | Strategic Program Creator | Client Partnership Expert at Ovative Group.

Where is Lindsey Scerba based?

Lindsey Scerba is based in Greater Chicago Area, United States, United States while working with Ovative Group.

What companies has Lindsey Scerba worked for?

Lindsey Scerba has worked for Ovative Group, Acceleration Partners, Cj Affiliate By Conversant, Williampaid, and Ohio University.

Who are Lindsey Scerba's colleagues at Ovative Group?

Lindsey Scerba's colleagues at Ovative Group include Carly Richardson, Katherine Buhl, Jim Dynek, Benjamin Newton, and Scott Dyer.

How can I contact Lindsey Scerba?

You can use AeroLeads to view verified contact signals for Lindsey Scerba at Ovative Group, including work email, phone, and LinkedIn data when available.

What schools did Lindsey Scerba attend?

Lindsey Scerba holds Bsj, Advertising from Ohio University.

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