Content Marketing Coordinator
Current•Develop and implement content strategy specific to each platform, ensuring brand consistency and alignment with company messaging. Collaborating with a team for engaging content, monthly social media schedules, partnerships, and influencer marketing.•Lead content creation and implementation, ensuring we post unique yet on brand content..•Increase brand engagement across platforms by developing and refining content strategies, relying on data, experience, and analytics to measure and establish goals for exposure.•Manage overall Meta business and advertising strategy.•Research and analyze competitors marketing strategies including social media, influencer partnerships, email promotions, new product launches, advertisements, etc.•Excellent writing skills in the creation of copy (press releases, sell sheets, social copy, ad copy, website copy, product titles and descriptions, etc.) that feature interesting and engaging content.•Manage email promotions and marketing, including monthly newsletters, flows, sales, and any additional promotions related to the brand.•Collaborate with various departments to gather engaging stories, success stories, and employee spotlights for inclusion in an internal company newsletter.•Collaborate with sales and marketing teams for CPG trade shows, both pre-show and on-site.•Provide support to Ingredients sales teams during trade shows and business meetings, organizing and coordinating requirements both pre-show and on-site.•Support general departmental initiatives to promote brand through marketing activities, literature, materials, and trade shows.•Collaborate with multiple departments and give input during new product development process.•Assist with planning print and digital advertising brand awareness campaigns.•Schedule and organize creative and content for print and digital advertising campaigns.•Active member of the company event committee, collaborating on the planning and execution of events.
