Lindy Chu Email & Phone Number

The Scots College

Sydney, Australia

Australia

Oversee three brands and integrate strategies and tactics to generate a better customer experience. Activities includes:- Generating strategic initiatives- Effective stakeholder management- Developing content plans and creating relevant content to maintain brand engagement- Planning, execute and analyse the effectiveness of digital campaigns- Conduct surveys and analysis

Sydney Cbd

Navitas is an ASX-listed company with over 6000 employees, providing education services to more than 80,000 students in 31 countries annually. I plan and execute marketing strategies to achieve 20,000 student enrolments by the year 2020. This involved:- Planning and executing effective digital campaigns- Developing and training sales staff of new social media guidelines- Generating nurturing campaigns and managing its integration with Marketo and Salesforce- Creating relevant content to maintain brand engagement- Monitoring and maintaining all collateral to ensure consistent brand representation

Implemented an integrated Business Plan that involved cross functional collaboration to up skill Sales knowledge and expertise. This involved:- Preparing quarterly sales training material- Facilitated sales training and workshopped sector opportunities to identify growth- Project managed cross function to ensure all key deliverables were met by other departments- Identified communication inefficiencies and recommended different approaches that led to better communication channelsI also managed and mentored new members of the team whilst my manager was on leave.

Lidcombe

Worked collaboratively in Rentokil Initial's Marketing department to deliver key projects. In 2013 successfully rebranded Pink Hygiene to Initial: The experts in hygiene and continuously created sales collateral for new products to enable Sales team to sell effectively.Reconciled and managed Initial's marketing budget on a monthly basis to ensure invoices matched planned expenses.Project led the implementation of a new brand Premium Scenting, within Initial Hygiene. In successfully executing the key deliverables, this new category contributed in excess of $170,000 in revenue since September 2014. Plus all materials produced was adopted as by the UK head office and deemed as Global Best Practice.

Auburn Nsw

Autonomously oversee the operations of Envelope Supplies Division, reporting directly to the National Supplies Manager; Responsible for achieving divisional targets; this involved initiation of new products, and management of product pricing and product approvals prior to delivery; lead generation of new customers, provide excellent sales support to existing customers so to increase the volume of repeat sales; andEfficient management of the supply chain, liaising with multiple national envelope manufacturers.

Mosman Nsw

Implemented a Marketing Awareness Campaign by creating interactive competitions directed at children via social media websites e.g. Facebook & MySpaceDeveloped leaflets and posters for new product launches Conducted Resellers Satisfaction Survey and analysed and evaluated the results

Bachelor Of Commerce (Bcom), Marketing & Accounting, Uai 95.05

Activities and Societies: Commerce Society (ComSoc), Student Point of Contact (SPOC), Sea Breeze Youth Group (Providence Maitreya Buddha.

Top 5 In My Year

Activities and Societies: 2006 Co-Captain of my school