Katherine Ling Email & Phone Number

Washington, Dc, Us

United States

- Manage $100M subscription product portfolio with 90K subscribers focusing on engagement, customer funnel, upsell and sales enablement and guide a cross-functional team of 18.- Member of exclusive Politico Media Group leadership team that guides key company strategic decisions to double revenue by 2027 and oversight of company culture.- Identified product-market need for resource administrators, who handle our clients' contracts but are not the end users. Scoped out platform to meet their data and psychographic needs to accelerate contract renewal with a 10% sales efficiency improvement target.- Redesigned hybrid marketing/news website navigation and content to maximize engagement, SEO and drive CTA to sign up for a trial. Improved average monthly pageviews by 24% (with organic traffic at 44% of that traffic) and average monthly trial form completions by 46%.- Championed team culture by creating quarterly career development workshops for product managers working on important skills like behavioral mapping, adding delight and custom GPTs. Crafted and moderated a Subscriptions Product Retreat to provide space for long-term vision, inflection points to consider in our roadmap and connecting with leadership.