Linh Bùi Email & Phone Number

Ho Chi Minh City, Vietnam

Hoang Phuc International is a leading fashion importer and exclusive distributor of global brands such as Dr. Martens, Kappa, Ecko Unltd., and NinuNick in Vietnam with 45 retail stores and 4 online channels. Key Responsibilities.- Digital Planning: Developed and executed monthly digital marketing strategies based on BOD-set business objectives (NMV and CIR)- Data Structure and Analytics Model: Managed and implemented a robust data structure system for cross-platform measurement (Website/App) using Google Analytics and Firebase. Developed analytical models that optimized digital channel performance, merchandise tracking, and business reporting, facilitating cross-departmental collaboration for website UX/UI improvements and promotional campaigns.- Team Leadership and Development: Led a team of digital marketing executives, guiding them in the execution of optimization strategies to achieve overall business goals- Customer Journey Mapping and Marketing Automation: Design customer journey strategies, leveraging advanced customer data platforms to improve customer engagement and retention- Communication Plan: Developed and implemented data-driven communication strategies aligned with business objectives, including rigorous daily A/B testing for product and creative performance. This approach enhanced brand messaging across all POE channels and significantly improved engagement metrics.- Implement and Optimization POE channels: Supervised the management and optimization to ensure CIR, GM ratio. - Reporting: Delivered comprehensive performance reports to the Ecom Director on a weekly and monthly basis, providing actionable insights that contributed to strategic decision-making and overall business growth

Ho Chi Minh City, Ho Chi Minh City, Vietnam

1.Vertical project• Home Appliances (Hafele, Panasonic Project): Optimization for sale performance on Ecom platform (Shopee, Lazard,Tiki) (Branding and Ecom solution)• Retail(Amazon Global Selling Vietnam): Building awareness and finding B2B user on media channel who has demandfor selling on Amazon (Branding and Leadgen Solution)• Beauty(Adiva) and Food and beverage(Flyfood): Optimization for sale performance on Facebook message• Finance(Kafi): Building awareness of user (Branding solution)2.Scope of work• Media planning: Based on researching user and brand activities to plan media channels (Paid and earned channels) toreach customer• Data system: Built data system to clarify data advertising and tracking measurement to analyze customer insight forplanning and forecast.• Optimization: Designed optimize process to control performance for each project with analyze process and automateprocess (rule)• Reporting: Project performance for stakeholders (client and internal team) and internal performance for line manager• Pitching: Research and build up proposal, quotation to acquire new client with win rate 7/10

Hanoi, Hanoi, Vietnam

• Planned to allocate paid ads budget (average 200 million/month) for promotions and full-price goods on digital media platforms to maximize revenue for e-commerce sales channels.• Researched user behavior and trends through Google Trend, Google Keyword,... to advise for a merchandiser price or coordinator to goods 3 Kowil’s brands such as OWEN (Men’s fashion), Winny (women’s fashion), Dunlop (Sportswear), also work with the content team to plan communication on the digital platforms.• Built and setting up the digital channel measurement system via Google Analytics, UTM and google sheet to optimize digital platforms such as Facebook, Google, Shopee, Lazada with the cost of paid advertising always below 12% of revenue.• Eliminated and visualized busineses data, user data via Google Sheet and Google Data Studio and reported directly to Digital Marketing Manager and Ecommerce Manager.

Hanoi, Hanoi, Vietnam

Hanoi, Hanoi, Vietnam

• Wrote content about Digital Transformation, Agile methods on Social media, Blog website and Email Marketing.• Researched customer behavior, demographics, and interest through annual reports, google trends, and face-to-face interviews with 11 potential customers to build customer portraits and develop customer journeys.