Regional Marketing Specialist
Current- Responsible for B2B and B2C Marketing planning and execution in the Vietnam market.
- Developed and executed regional marketing strategies to drive awareness of the company’s products, solutions, and capabilities in the market.
- Drove and managed media communication with leading regional IT media and consumer tech media, ncluding proactively pitching to them.
- Implemented influencer marketing with regional million-subscribed Youtubers and KoLs.
- Planned and coordinated offline events, including press conferences, seminars, solution day and regional tradeshows (ICTCOMM, Secutech)
- Defined and carried out demand generation online campaigns, including paid media, digital ads campaigns, webinars, and email nurturing.