Linh Le Ngoc My Email & Phone Number

New Taipei City, Taiwan

New Taipei City, Taiwan

Responsible for B2B and B2C Marketing planning and execution in the Vietnam market. • Developed and executed regional marketing strategies to drive awareness of the company’s products, solutions, and capabilities in the market. • Drove and managed media communication with leading regional IT media and consumer tech media, ncluding proactively pitching to them.• Implemented influencer marketing with regional million-subscribed Youtubers and KoLs.• Planned and coordinated offline events, including press conferences, seminars, solution day and regional tradeshows (ICTCOMM, Secutech)• Defined and carried out demand generation online campaigns, including paid media, digital ads campaigns, webinars, and email nurturing.• Work with clients directly, including interviewing and creating compelling customer stories and other collateral to showcase success

Taiwan

I am a lifetime member of Beta Gamma Sigma (BGS). BGS is the international business honor society that recognizes the most outstanding students from the top 5% of business school programs around the world. Membership in BGS is the highest recognition a business student anywhere in the world can receive in a business program accredited by AACSB International.

Ho Chi Minh City, Vietnam

- Planned, developed, and implemented effective marketing campaigns for brand and products including events, activities, production, for example: Producing a 3-minute music video and getting one million viewers on Facebook.- Conducted branding marketing activities, such as PR articles, OOH, and taxi ads. For example, elevator advertising in 108 buildings with FocusMedia, OOH car ads with 100 Uber taxi cars during 2 months.- Took responsibility for all marketing materials related to brand and logo, including brochures, websites, published news.- Built and maintained strong relationships with internal and external stakeholders, such as student parents, high school administrators, press, partnerships.- Came up with ideas for monthly promotion plans to achieve the annual targets.- Assisted the Brand Manager in analyzing sales reports weekly.- Analyzed competitor insights with particular reference to pricing, and promotion. - Coordinated and supported LSM/Event team to held events.- Deeply understood the product, brand, target customers.- Managed budget of the branding team and allocated to each campaign.- Monitored ongoing campaign spends against the budget, keeping accurate records and highlighting.

Ho Chi Minh City, Vietnam

Branding:- Managed corporate brand communication across applicable mediums such as websites, printing documents.- Ensure all marketing materials is produced in line with company’s guidelinesCommunication:-Wrote internal notices (E-newsletters, motivation letters, CDO message, articles, etc.)-Took charge in announcement channels to sales agents, including website, email, SMS.Events:-Assisted in all aspects of planning, setup, execution for events, such as Awards Night, Kick-off meeting, conferences, and seminars for sales agents.-Responsible for building and maintaining relationships with third-party suppliers to make sure projects meet desire quality & deadlineProducts:- Responsible for development process of promotion gifts, reviewed and made necessary changes before showing the product to the customers.- Worked closely with Planning Department to create monthly promotion programs for sale agents.Design:-Responsible for graphics design in all marketing materials such as banners, backdrops, standees, honor boards, door gifts, presentation slides, etc.Projects:- Managed project developing awarding magazine named “SHINE” from conception through execution- Assist in websites and mobile apps project management for new digital product launches (Sun Mart - A website for agency to purchase Sun Life gifts, Sun Advisor - Mobile application for agency)

Vietnam

- In charged of PR articles for Yan News- In charged of content on channelB fanpage, brainstorm ideas and content for events on social media to attract fans- Supported marketing activities, events for YAN and ChannelB- Mainly work with movie, gameshow, lifestyle subjects, with the main audiences are young women

Master'S Degree, Gmba

Activities and Societies: Vice President of Vietnamese Students Association – Leader of The Communication Team (Sep 2019 - Present).

Bachelor Of Business Administration - Bba, International Business

- Cumulative GPA: 8.29/10.0 - Graduated with highest GPA of Department in 2015 - UEF Scholarship awarded