BrandBastion offers real-time protection of ad performance and brand reputation on social media serving market leaders in various industries.

As a Project Manager I headed different internal and external projects related to social media, marketing, business development and sales.❏ Managed concurrent projects under tight deadlines (analyzing project requests, setting up, allocating resources, mentoring, training, and prioritizing tasks).❏ Managed the marketing automation tools and led the content creation efforts on the company’s blog post and social media channels; increased the engagement rate by 500% on Twitter in a month.❏ Designed and revamped the external client report system by streamlining the process and adding automated data analysis; reduced the reporting generation time by 60%.❏ Coordinated with account management and developer teams to smooth process and minimize risks.❏ Ensured the project quality control and quality assurance with great attention to detail and consistency.❏ Identified social media and marketing trends, conducted market research and communicated the product value proposition to the sales team.❏ Won an “Oscar for problem solving” for successfully managing complex external projects.

As a Social Media Specialist I coordinated social media efforts and reporting analysis.❏ Managed and measured internal social media efforts (including social media marketing and content creation)❏ Generated client social media analytics reports and moderation reports.❏ Assisted in digital marketing and social media consulting projects.

Dofy Sports is a leading high-end fitness company in Hanoi with three premium locations.As a Senior Marketing Executive I worked at the core of Dofy Sports’ marketing team.❏ Carried out market and competitive researches and proposed marketing action plans based on sales and customer behavior data.❏ Co-operated with media and advertising agencies in content development and managed the content creation both online and offline.❏ Organized sponsorship events, workshops and other branding activities.❏ Developed successful sales promotions both offline and online: I led a cross-functional team in a campaign that increased the customer base by 20% within 1 month.❏ Achievement: Was awarded “Employee of the Year” for outstanding performance in 2011.