CHEESE COFFEEOne of the first key persons to drive the new brand – Cheese Coffee2020 – 6.2023: Marketing Manager2016 – 2020: Senior Marketing Specialist (Team leader of MKT Department)Networking:• Performed frequent and effective networking with a variety of business partners and customers.• Built strong, lasting relationships with KOLs, Food Bloggers…• Built and maintained lasting and productive contacts with the media.• Linked between suppliers, media and company clients.What I do:• Build, increase brand awareness, market share & generate new business lead• Develop & optimize marketing and pricing strategies• Manage marketing budget, analyze trends & preparing forecasts.• Manage marketing department’s staff• Coordinate marketing strategies with Operation (sale), financial & other departments• Prepare and present annual marketing report to CEO• Oversee branding, advertising & promotional campaigns

What I do:• Participated in delivery of approved marketing strategies – Effectively contributed to long-term strategies.• Planning Marketing program for years, month and campaign• Planning Marketing Budget for Marketing activation monthly. • Organized road shows, trade shows and marketing events.• Discovered and developed opportunities for marketing that involved advertising on the Internet, regional/national as well as specialist publications.• Attended and organized company-related exhibitions, sales, promotional events, and others.• Secured sponsorships and assisted in creating and actualizing publicity and marketing plans.

Blue Sky Corp. – A Company specialized in the “Full Service Below the line Marketing Activities” in Viet Nam. Such as: Activation (product demonstration/ consultation, games; Roadshow; Personal care Service; Consumer Interaction;…), Event (Sale conference, Product Launch,...), Sale Promotion (Sampling, Premium Redemption, Audit Merchandising, Point-of Sale Merchandising, Quality Control,... ) Main Duty:  Negotiate with clients, solve problem and make sure deadlines are met Manage Client’s expectations; Develop and manage projects/ programs, including concept proposal, implementation plan, evaluation mechanism, staff plan, budget and timeline; Report to clients on project management/ program status;  Work with cross functions (Creative, Planning, Purchasing, Logistics…) to deliver a campaign that meets the client's requirements, budget & timeline.

Position: Customization Planner in Physical Distribution Main Duty: Develop customization plan, ensure customization plan is delivered with right quality, right quantity at right time. Achievement: strong communication skills in work, schedule work effectively, work in high pressure, having supply chain overview.

Worked as a marketing executive in Marketing Department in Hoi Thao Viet Corp.

Participated Doanh Nghiep Tre Club from 09/2008 to 09/2012- 09/2008 – 03/2009: collaborator- 03/2009 – 09/2009: official member- 09/2009 – 09/2010: Marketing supervisor- 09/2010 – 09/2011: Leader