Lina Alejandra O. Email & Phone Number

Colombia

Bogotá, Distrito Capital, Colombia

Lead of digital for Colsubsidio suchs : Financial, Tourism and Health and Retail, design, planning and deployment the strategy for each unit looking for achieve of it´s key performance indicators (KPI´s).Lead the digital operations channels with principal objectives how: growth in digital share, increasing the sales in digital channels and generating efficiencies in processes and agile methodologys.Areas digital Operations:*Content Marketing*Social Media Marketing*Conversion Rate Optimization (CRO)*Campaigns Marketing*Digital Media Marketing*Digital Analytics

Bogotá D.C., Colombia

Digital lead for Colombia, ensuring the design and development of comprehensive strategies through the use of digital technologies that achievement a digital transformation and achieve of its Key performace indicators (KPIs) and generating efficiencies in processes.Design and execution of operational models for digital transformation a through internals capacities development, use of the new technologhys, agile methodologys and digital roadmap definitions, capturing benefits in avarage in between 5% and 10% and growth in digital share between 10% and 20%.Execution the projects with focus in tools martech (Configuration and conexión) how: DMP´s, DSP´s, Analytics and other tools.Experience in differents sectors suchs like: pharma, travel, retail and Cajas de Compensación

Leader digital & innovation about markets Colombia and Panamá, achivement create and development strategies 360º, where principal core is digital in function business goals for every client and the correct Budget administration On and Off.On the other hand to achieve the sales and profit targets according to the Regional direction. Also broaden business prospects whilst leading the development of economics models for tender proposals.

Bogotá D.C. Area, Colombia

Design, execute and control the Commercial Plan for Colombia to achieve the sales and profit targets according to the Regional direction. Also broaden business prospects whilst leading the development of economics models for tender proposals.

Bogotá D.C. Area, Colombia

Manage the current accounts to guarantee a high-service level and the achievement of its Key Performance Indicators, as well as supporting the new accounts to increase the company revenue.Current Accounts included: Decameron Regional (Colombia, Ecuador, Peru, Salvador and Mexico) y University of Los Andes.

Bogotá D.C. Area, Colombia

Account Director for LAN Colombia and Trident Colombia.

Bogotá D.C. Area, Colombia

Media planner for Diageo Colombia, including Baileys, Old Parr, Johnny Walker, Buchanan’s, Zacapa, Smirnoff, Responsible Consumer Program and BBVA Bank Colombia.

Bogotá D.C. Area, Colombia

Manage the sales of the company portfolio on their website, events and training.

Transformacion Digital, Business, Management, Marketing, And Related Support Services

Digital Marketing Strategy, Digital Communication And Media/Multimedia, Certificate

Bachelor’S Degree, Marketing And International Business

Maketing And Communication, Marketing/Marketing Management, General, Certicate

Advertising Online, Digital Communication And Media/Multimedia, Cerificate