Marina Orozco Email & Phone Number

Madrid, Es

Growing and managing a solutions portfolio by developing new and external business while maintaining a focus on customer success advocacy

Madrid, Community Of Madrid, Spain

The HST Mentorship Program supports current students of the Master in Customer Experience and Innovation via regular mentorship.The use of the Human Centered Design approach aims to fuel innovative solutions and improve the learning experience at the IE School of Human Sciences and Technology.

Perú

Liaised with General Manager to defined e-commerce strategies for digital and contact center sales channels to increase income and channels effectivity. Executed performance and branding advertising campaigns, analyzed user navigation routes and consumer journeys to define effectively different buyer personas. Augmented sales by 20% and becoming 2nd biggest channel in revenue generation.Leaded digital initiatives between Peru and Hispam e-commerce teams to develop e-commerce channels among the region. Managed online store automation project piloted first in Peru and expanded later to Colombia and Argentina, increase effectivity of mobile renewals funnel in 70%. Launched Movistar redesigned website working with Hispam team, Fjord Spain and managing Wunderman Peru team. Research, CX/ UX and Data analysis to target user needs and showcase best practices.

Provincia De Lima, Peru

Conducted classes of Advance Advertising at the Marketing and Advertising department.

Analyzed media in order to redefine online navigation experience and designed websites.Monitorized social media platforms to effectively communicate mall brand image and to showcase offers. First shopping center, in Peru, to reach one million followers on Facebook.Launched the first digital catalog of the mall. Coordinated with 8 different cities to define promotions, photo shoots and design. 10K online visitors to the platform during its first week. Product quality impulse the release of a printed edition and ensure continuity of both catalogs as a sale and branding tool.

Phantasia Wunderman

Development, supervision and execution of creative online proposals for digital campaigns.Monitoring and optimization of results of communication and advertising campaigns to improve results.Coordination with the different production areas for the delivery of the final product (web pages, applications, online guidelines, etc).Supervision and creation of content for social networks of different brands.

CopywriterProposals for BTL campaigns.Development of executions for point of sale activations of different brands.

Content managing and edition for the Department of Communications website. Website building and content creator of Voluntaradio, online radio project for professors and students.

Master In Customer Experience And Innovation, Marketing

Entrepreneurship Booster Camp, Business Administration And Management, General

Activities and Societies: Runner up Investors´choice Curso inmersivo de desarrollo y manejo de emprendimientos

Intelligence Tools For The Digital Age

Digital technologies are changing business, government and society worldwide. This course introduce the world of intelligence analysis.

International Diploma, Marketing

Especialización En Marketing, Marketing

Bachiller En Comunicaciones - Publicidad Y Marketing, Publicidad Y Marketing