• Development of Market Data/Market Potential/Import Data – Thorough market research and analysis to identify industry trends, competitor insights, and potential growth opportunities• Evaluating the distribution, pricing (sales policies), promotion and packaging of competitors• Handling portfolio of over 35+ innovative products• Development of team’s product wise sales targets for whole year• Development of Crop wise / Brand wise Content Calendar for Social Media Promotion.• Revitalized through 360° Marketing achieving a 52% YoY sales increase, surpassing the targeted 25% growth in value• Development, monitoring & execution of Billboards, Shop boards, Car Merchandising, Market Merchandise, Promotional gift items for product/campaign promotions • Empower sales team with marketing content and campaigns that help drive sales• Ensuring all marketing collateral and timely distribution of all marketing related materials – from brief to delivery, including design, artwork, supervision of printing production and coordination with vendors• Development of Marketing Campaigns / Brand Plans & provide marketing support to sales team• New Product Developments / Creating content / Training team for new product launches• Strong background of Digital Marketing – Facebook (Lead Generation/Engagement/Page likes campaigns)• Manage and optimize META campaigns, including sponsored content to maximize engagement and ROI. Facebook page likes of UPL Pakistan (545%) through paid marketing in duration of 2 years. / CPC (PKR 1-2) / lead• Managed budgets and allocate resources effectively to achieve performance and marketing goals• Successfully launched mobile applications for (internal) sales team activities monitoring & data submissions (Pando Force). Data Analytics increased by 100%• Organized Annual Sales Conference/Mega Events/Online Seminars (Presentations/Awards)

• Developing monthly portfolio Analysis for the complete Insecticides range (21 products) on monthly and weekly basis.• Looking over other side of business department marketing activities (promotional material, literature, and components board)• Assisted Marketing team with the new product launches with focus to develop more business of Cotton insecticides segment in all geographic. (Jin Teng & Feiniao)• Working with cross function teams for targets and product availability.• Led and coordinate with my team for effective execution of the tactical promotional plan development, including ATL, BTL and trade marketing.• Analysis of customer research, current market condition, trend analysis and competitor analysis.• Coordination with Marketing agencies to develop brief, communicate and present creatives in allotted time.• Development of literature, seasonal crop nutritional program/calendar, includes product positioning of all crops.

• Updating the Planner code in the EBS Oracle System which included 1000 various items for Raw Material and Packaging.• Updating Lead Time in the EBS System.• Responsible for Counter checking the items per batches and verify that the items to be shipped are what the customer ordered and also to check if the quantity of cartons and loose pieces that are ready to be shipped are for the right place in the right quantity.• Updating the IT lot code number in the EBS System.• Suggested Dollar Industries with Recommendations to further enhance efficiency in their work flow.

• Responsible for Branding Activities for CIS countries where Herbion’s products are widely used.• Designed campaigns, product line SKU’s slogans, media selection and suggested marketing techniques for Linkus Candy.• Developed POS for CIS regions with regular follow ups from the creative department.• Compared Sales trends of different countries in accordance to the growth, achievement and their level of stock inventory and gave remarks on that basis.• Suggested and assisted my employer with the incentive policy to be sent to different countries with location wise conditions for the policies.

Rotaract Club of IoBM