Marketing lead for a 3-person team dedicated to promoting worldwide youth literacy. Developed a press list, built messaging platform and branding strategy, planned digital and social media strategy, guided marketing research, developed new product launch of groundbreaking reading app.

Directed all of SAMS’ marketing communications including website development, public relations, brand management, advertising, social media, SEO & SEM marketing, corporate video production, speech writing and internal communications. Maintained events calendar and award submissions.

Created an ambitious plan to completely re-brand the company--all of which I accomplished in the first 90 days. It included an audit of all marketing materials; developing targeted messaging; re-designing the website, collateral and trade show materials; and establishing a world class company image. I also. tripled press coverage and followed up with targeted email and AdWords campaigns, LinkedIn Updates, and other emarketing initiatives. Also led the team efforts in writing an RFP which resulted in a significant new client.

Taught Principles of Marketing and Marketing Management to civilian and active military undergraduate and MBA students both at the Albuquerque campus and Kirtland Air Force Base.

Adjunct Instructor of Copywriting

Worked on high profile statewide advertising and public relations campaigns including New Mexico Health Insurance Exchange (NMHIX), New Mexico Finance Authority, Higher Education GO Bond C, Paseo/I-25 Interchange project, Lewis University. Spearheaded media relations, digital and social media campaigns. Negotiated and purchased state-wide media including TV, radio, newspapers and digital.Introduced in-bound marketing concepts and SEO.

Adjunct instructor of advertising, copywriting, business ethics

Headed up the largest circulation statewide business magazine in New Mexico with 48,000 readership. Responsible for establishing editorial direction, circulation, hiring staff, advertising sales, community outreach and financing. Wrote and edited regular features and columns and contributed photography.

Started my own agency and worked with significant clients in the Albuquerque area in including Coldwell Banker Legacy, Document Technologies and Office Alternatives.

Headed up the communications department for the chamber, responsible for public relations, events, digital newsletter. Managed communications for public policy and legislative sessions.

Israeli-based company specializing in digital video. Responsible for overseeing domestic and worldwide advertising and public relations campaigns, product reviews and new product launches.

Oversaw and coordinated a team responsible for worldwide B2B advertising and direct mail campaigns and product launches in the U.S., Europe and Asia for Fortune 1000 company.

Account manager and head of new business development for high tech clients including LTX corporation, Madge Networks and others.

Responsible for managing high visibility accounts for one of the largest ad agencies in Silicon Valley, including Apple, Sun and Seagate. Also led new business efforts in Portland, Oregon and managed accounts that included Fujitisu, Sequent and Nike.