Linley Grandison Email & Phone Number

Acton, Massachusetts, Us

Audubon, Pa, Us

Audubon, Pa, Us

Philadelphia, Pa, Us

- Developed positioning, employee and patient advertising campaigns and holistic marketing plan for the opening of a new, state-of-the-art Penn Medicine facility in Radnor, PA.- Launching the first Penn Medicine equity campaign focused specifically on women. - Developed positioning, advertising campaign, and marketing plan for the Fertility and Gynecologic Oncology businesses. - Led research effort to understand the unmet needs of primary care patients, resulting in a new advertising strategy and an increased operational focus on convenience. Re-engineered primary care digital marketing ecosystem and messaging to focus on increasing new patient appointments, resulting in a 274% increase vs. previous campaign. - Partnered with COO to develop new business strategy for Penn Signature Services, including a revamp of product offerings, development of compelling global positioning and new go-to-market strategy. Gained upper management alignment and moving forward with execution.

Raynham, Ma, Us

- Led North America marketing for Hand & Wrist, Shoulder & Elbow, Foot & Ankle, and Biomaterials portfolios accounting for just under $1B in revenue. Established “Team Extreme” and spearheaded a new period of growth for Foot & Ankle.- Drove four new product launches including Midfoot/Hindfoot (+120% to business plan), VA Hand (+169% to business plan), ViviGen (+115% to business plan) and VA LCP DR Extra-long (+109% to business plan). - Co-launched new Extremities Specialists Sales Force. Defined territory and role vs. trauma sales force, ensured adequate equipment and Foot & Ankle knowledge, and established new portfolio value proposition and selling materials, fueling 27% revenue increase over prior year.- Served as the Marketing Integration Leader for acquisition of BioMedical Enterprises, Inc. in 2016. Led transition from distributor to direct sales force, managed supply complexities, and energized and engaged the sales force.- Delivered 7.1% Foot & Ankle growth in 2015 by formulating and executing multi-pronged awareness campaign including a surgeon thought leader outreach strategy; increased surgeon education, sales calls and presence at key conferences; “28 Bones, Countless Solutions” advertising campaign; and specialized foot & ankle training and selling guide for the sales force.- 2016 Trauma Marketing Winner of the DePuy Synthes Sales Hall of Fame Award

Raynham, Ma, Us

- Led the creation of a new stakeholder marketing organization focused on the needs of the patient, physician, payor, provider, and policy maker. - Led brand evolution from Synthes to DePuy Synthes Trauma. Conducted sales force and surgeon research, studied Synthes competitive differentiators and defined a new identity for the company that leveraged its strong roots and the strengths of Johnson & Johnson.

New Brunswick, Nj, Us

- Developed and launched J&J’s entry into the health and wellness business for large employers. Leveraged a test and learn approach, creating product offering while simultaneously defining pricing, positioning and go-to-market plan. - Led definition of company brand, including mission, vision, positioning, and design strategy.- Selected by President to serve as Interim Sales Strategy Leader and led the team to exceed revenue targets with limited prior sales experience.

New Brunswick, Nj, Us

- Launched Johnson & Johnson’s first corporate marketing campaign in China, leveraging sponsorship of Beijing 2008 Olympic Games, and fundamentally changed Chinese perception of the company. Achieved statistically significant gains across all 16 J&J Brand Equity Attributes and a +19% increase in revenue across J&J’s Chinese Operating Companies. Won 4 Global James Burke Awards for best marketing at J&J.- Developed Yin Ai Er Sheng TV campaign that delivered highest possible scores in J&J advertising testing and expressed the J&J Credo in a way that was relevant and understandable for both Chinese consumers and physicians.- Brought this positioning to life with an award-winning marketing plan including: first corporate website in China, mobile phone marketing program, Hearts of Gold athlete program, innovative live event program featuring 25 foot marionettes and the Caring Hearts Contest, which generated 29MM votes across China.- Developed a deep understanding for J&J business in China and gained senior management alignment to a marketing model leveraging the Olympic Sponsorship across all Chinese businesses.

New Brunswick, Nj, Us

- Proactively recruited to join Johnson & Johnson start-up developing solutions for people with disabilities and led the national launch of the iBOT™, a class three medical device wheelchair that climbed stairs and raised users to eye level.- Delivered year one sales that exceeded expectations and set new J&J standard for marketing medical devices to consumers.

Cincinnati, Ohio, Us

- Served as Commercial Leader for a feminine protection product in test market. Performed deep market analysis and concluded the product was not viable. Shut test market down and repositioned the product for incontinence. Defined new target, pricing, positioning and winning marketing plan. Took proposition to BASES (P&G’s new product testing) where concept delivered a 37% Definitely Would Buy score among the target, falling into BASES’ top scoring range.

Cincinnati, Ohio, Us

- Led multi-functional team to successfully develop a new Eagle™ Snacks proposition targeted at adults, including product definition, sizing, pricing, positioning and advertising. Proposition delivered BASES’ top scoring range and earned a Consumer Viability Index score of 91 out of 100.

Cincinnati, Ohio, Us

- Drove 25% increases in revenue and margin improvement as leader of Pringles’ small size business. - Led sponsored of the ESPN X Games.

Master Of Business Administration - Mba, General Management

Bachelor Of Arts Degree, History