Linnea Crum Email & Phone Number

Pennsylvania, United States

International Justice Mission (IJM) is a global organization that protects people in poverty from violence. They partner with local authorities across 19 countries to strengthen the capacity of the justice system so they are better equipped to combat trafficking, slavery, exploitation and abuse of power.- Hired as the first US Strategic Partnerships Marketing leader for IJM - Responsibilities included creating donor content, development internal comms, managing budgets, and establishing an effective marketing framework to equip 12 front-line fundraising directors- a team that delivers over 50% of global revenue.- Key player in developing the Annual Report, IJM's first Case for Support, and major donor-specific products showcasing impact in 17+ countries.- Drove marketing strategy and comms for IJMs most elite fundraising weekend experience, resulting in record 8-digit funding, the highest in IJM’s 25-year history.- Led regional training for teams to align on major donor needs and content development.- Continued support for major events, impact storytelling, established a central asset repository, and led a donor trip to the Philippines.

- Supported a team of 40+ B2B Product Marketing Managers; streamlining processes across the program, while also providing resources to the field, sellers, and engineers to drive increased sales and customer satisfaction. - Managed the pipeline of 100+ customer story nominations--qualifying stories for business impact, results and customer engagement before partnering with our content team to produce these written stories and videos. - This program ultimately impacted customer engagement with Microsoft, increased product sales, and aligned to the key global events for Microsoft (with upwards of 20K+ attendees) to promote the Microsoft brand, their product innovations and demonstrated how these technologies are providing positive business growth and human impact around the world.

Seattle, Washington, United States

• Delivered customer-centric, technology solution stories that delighted consumers, drove growth for enterprise clients and supported sales plays for Microsoft Product Marketing Teams.• Managed program budgets, goals and timelines to ensure alignment across the Marketing groups• Streamlined internal processes across teams to facilitate timely content publications and ensured a positive customer experience

• Managed content creation (both written stories and videos) for the SQL Server product group and M12, Microsoft’s venture fund.• Managed client’s SOW and ensured budget was strategically used and tracked• Assigned creative resources for desired assets, provided quality control, managed internal and external communications through publication, approved invoices, and ensured final customer satisfaction• Oversaw communications with MSFT account teams, their direct customers, and our internal Yesler team of writers, editors and producers for optimal cross-organizational collaboration.

• Streamlined communications across teams, consolidated workloads and tracked customer information to promote strategic engagements with Microsoft’s most powerful customer brands• Collaborated across industry and product groups to bring the top commercial customer stories to life across key events, executive communications, top news/owned media channels and earned media outlets.

• Managed C+E content creation (kept projects within the SOW, assigned creative resources, ensured quality control, managed internal and external communication through publication, maintained detailed reporting, approved invoices, and ensured final customer satisfaction).• Oversaw communications with MSFT account teams, their direct customers, and our internal team of writers and editors for optimal cross-organizational collaboration.

• Developed annual strategic program plan and measured success through targeted KPIs, reporting monthly progress and YOY advances. Grew program 35% in the first year, followed by another 30% the second year.• Heavily engaged in process improvement and annual business strategies to increase marketing and sales enablement• Balanced multiple concurrent project assignments--managing both recruitment and fulfillment for MSFT Services Global Advocacy Program.

Pasadena, Ca

Russ Reid was one of the fundraising world's most prominent agencies in North America, serving over 200 non profits. Russ Reid helped nonprofit organizations grow beyond probabilities through integrated direct response fundraising. In my five-year career at Russ Reid, I managed and consulted with 25+ nonprofit development teams.I was repeatedly recognized for strong performance through fast-track promotions and selection for high-priority initiatives and client load. Below is a culmination of my roles and responsibilities pertaining to my last year as Senior Account Executive:> Designed and implemented ROI focused multi-channel fundraising campaigns for 25 national clients> Worked cross-functionally with other departments in order to manage and execute projects, ensuring they stayed within budget, timeline, and profitability.> Provided ongoing consultation for more than a dozen nonprofit development teams in the areas of e-communication, SEM and banners, website creation, social media, direct mail, radio, and middle and major donor fundraising.> Raised over $10 million annually through fundraising campaigns by effectively interpreting analytical data, writing creative briefs, and deriving both annual strategies and budgets for clients.> Managed and developed two direct reports, promoting them within 18 months.

Pasadena, Ca

Pasadena, Ca

Pasadena, Ca