Linnea Sheldon Email & Phone Number

Worcester, Ma

Serves as community liaison and communications expert for the second largest library in New England. Oversees communications activities and products to enhance overall internal and external relations in order to create broad-based community awareness of the Worcester Public Library and its programs, resources, and facilities.• Developed and executed comprehensive promotional strategies, including newsletters, social media campaigns, website content, and press releases, to boost… Show more Serves as community liaison and communications expert for the second largest library in New England. Oversees communications activities and products to enhance overall internal and external relations in order to create broad-based community awareness of the Worcester Public Library and its programs, resources, and facilities.• Developed and executed comprehensive promotional strategies, including newsletters, social media campaigns, website content, and press releases, to boost community engagement.• Functioned as a primary writer, editor, and graphic designer, ensuring consistent brand identity across all communication materials.• Cultivated strong relationships with community partners, media outlets, and city administration to amplify the library's presence.• Played a pivotal role in strategic planning and event management, aligning efforts with the library's mission and vision.• Orchestrated and led the highly successful "March Meowness" viral marketing campaign, garnering global attention and engagement, resulting in over 10,000 photo submissions worldwide, leading to a month-over-month increase of visits (10.7%), circulation (9.2%), new library cards (10.2%), visitors to website (46%), and a total total of 4,717 account cleared.• Collaborated with internal teams and external partners to leverage media coverage from prestigious outlets like the New York Times, BBC, and NBC Nightly News, significantly increasing campaign reach and impact.• Demonstrated exceptional storytelling and content creation skills through engaging social media posts, press releases, and multimedia assets.• Coordinated with city administration, community partners, and library staff to align our campaigns with organizational goals and enhance the library's reputation as an innovative and community-focused institution. Show less

1 Salem Square Worcester, Ma 01608

Provide leadership for all aspects of the YWCA’s fundraising and marketing activities.• Created and executed internal and external marketing efforts for the development and outreach of the YWCA’s six core programs. Led brand development, designed marketing programs, developed consistent communications for all audiences.• Implemented an online marketing strategy including online network-specific advertising through Google Grants; email marketing program; and e-commerce functions… Show more Provide leadership for all aspects of the YWCA’s fundraising and marketing activities.• Created and executed internal and external marketing efforts for the development and outreach of the YWCA’s six core programs. Led brand development, designed marketing programs, developed consistent communications for all audiences.• Implemented an online marketing strategy including online network-specific advertising through Google Grants; email marketing program; and e-commerce functions to enhance efficiency and fundraising potential, while maintaining website and other online tools.• Increased online/social media presence, growing subscribers/followers five-fold.• Developed and produced creative for publications and collateral materials, advertising, direct mail, e-communications, and social media campaigns.• Effectively collaborated with six individual departments, producing marketing campaigns, and preparing grant applications.• Coordinated and supervised six YWCA special events per year. Show less

Master'S, Professional Communications

Bachelor'S, Communications And Culture

Master'S, Exercise Science: Health And Wellness