Electrolux is a global leader in household appliances, selling more than 60 million products annually to customers in more than 120 countries globally. In my role, I am responsible for managing all marketing & packaging design projects for Consumables & Accessories (C&A) from start to finish. Guiding a team in the asset creation process with internal experts, agencies, and suppliers, quality assuring the work performed, and cooperating closely with our category managers throughout the process.LEADING THE TEAM. Defining work for the C&A packaging/content designers and activation managers, including workload, and budget, and providing all info needed, while also following up on quality and timely execution to deliver all assets per agreed timelines & and launch.OUTSTANDING CONTENT. Fulfillment of an excellent consumer experience for the marketing toolkits & and packaging of C&A products that ensures outstanding copy, visual assets, and packaging. Making the absolute best out of our Wellbeing, Taste, and Care categories, bringing all the fantastic products and their benefits to life.QUALITY CONTROL. Work with sourcing and packaging teams to define needs, vision, and print guidelines for suppliers to ensure maximum print consistency across the supplier base.IN THE DETAILS. Speer-head the conversations with the compliance teams to make sure all our assets are in line with the latest rules and regulations.

Desenio Group is the European market leader in trendy, affordable wall art, with a presence in over 35 countries. As Creative Manager, I was responsible for all published content and visual execution for the two brands, Desenio and Poster Store. I led the Communications team, consisting of designers, art director, copywriter, and retouchers. I ensured that all communication packages supported the overall strategy and campaign targets. The role was an important touchpoint in the organization and in it, I worked closely with our other departments, such as Marketing, E-com, Product & Sourcing, Photo Studio as well as the Design Studio.STORIES TOLD. I set and presented creative briefs and conceptual directions for all our communication packages to the stakeholders internally as well as externally when needed. Providing the team with briefs, ideas and inspiration as well as managing their time and workload. The end result? Beautiful and efficient content throughout all our channels.ALWAYS IMPROVING. Together with the teams I constantly analyzed performance and insights from channel owners and helped optimize content as needed from the information available. Always pushing for innovation where possible.TIMING MATTERS. When working in a fast-paced environment you need a sharp sense of time management, great project management, and organizational skills. Together with our Executive Creative Director and Head of Brand & Communication, I developed strategic creative concepts meant to drive sales and level up our brand.

A year as a creative consultant to selected clients such as Orkla, Crimson, and Johnson& Johnson. Also worked on starting up the influencer agency Reach, founded by Viktor Frisk.

Art director at the number one retail agency in the Nordics. I led the creative team tocreate great things for clients such as Elgiganten, ICA, Mondelez, Hasselfors Garden, KronansApotek and more. Focusing heavily on the communication sciences behind behavior and how it is intertwined with the way we create and interpret visuals. Always optimizing our work to be the best in given locations and circumstances. Be it on the shop floor, in a webshop, or at an exhibition.