• Overall responsibility for developing and executing the digital lead generation strategy.• Implement end-to-end lead generation campaigns across all digital channels.• Utilize data-driven insights to optimize campaigns and improve digital marketingperformance.• Leverage marketing automation tools and CRM systems for streamlined lead nurturing.• Generate performance reports, analyze data, and identify areas of improvement.• Develop and manage the lead generation infrastructure, from CRM system management to externaldata point capturing and identity matching.

• Brand manager for Guideline Geo, ABEM and MALÅ brands• Increased website visitors by 146% - Exceeded digital leads target by 62%• Optimized external and on-site digital customer journey, focusing on lead capture infrastructure and data analysis functionality• Managed a wide range of marketing and communication activities including brand management, overall marketing strategy for the company, digital transformation and digital channel management (owned, paid and organic)• Focus on ROI, optimization of marketing assets and measuring impact

• Responsible for the development, production and execution of all digital assets utilized in the global marketing strategy, including Sweden, Finland, Norway, Germany and Canada.• Coordinated with production team and secured brand experience across digital channels in all marketing assets• Authored briefs and digital marketing strategy documents, managed content schedules, post-campaign analysis and optimization• Identified consumer trends by trend spotting and consumer behavior analysis

• Content Manager for marketing campaigns in Sweden, including social media, traditional- and digital advertising.• Main responsibilities included being point of contact between all Swedish agencies and our in-house marketing team• Securing deadlines and maintaining brand guidelines in agency work.• Responsibilities also included concept development of digital assets, including acting as the social media manager.

• Overall responsibility for all digital projects in Sweden, focusing on the customer journey from first brand contact to site interaction and ordering.• Main KPIs were lead generation and conversion by working with the external and on-site customer journey.• The role included, from a strategic perspective; producing, planning and executing digital campaigns together with the Nordic marketing team.

• Project manager with marketing and communication in the Retail business unit for the Swedish organization, B2B and B2C. Secured planning, production and execution of everything from sales material to advertising and PR.• Worked with the entire marketing mix, main KPI being lead generation by supporting sale and digital strategy.• Launched over 20 different tech products together with the Nordic marketing team• Planned and executed fairs for the IT and Retail business area• Budget responsibility from a strategic perspective within the IT business unit• Content manager for Schneider's CRM portal in Sweden, an asset portal for our various customer groups.