Consultancy, services and training for companies, small business, startups and entrepreneuships who want to thrive and navigate at the new economies.Clients served: Banco Bradesco, Instituto Unibanco, ASD Treinamentos+dropz.news: side project on research and curation of signals and trends on instagram https://www.instagram.com/dropz.digital_/ about the intersection of culture, art, creative economies, innovation, technology, entrepreneurship, positive impact, ESG and futures, to inspire professionals and brands.

I contribute to asking better questions (prompts) for artificial intelligence and collaborate to make its answers increasingly safe, accurate and less biased.-Rank a series of responses that were produced by an AI model.-Based on a given topic, write a short story about that topic.-Assess whether a piece of text produced by an AI model is factually accurate or not.

Customer Journey mapping, heuristic and business process analysis and insights generation for two systems TOTVS Ingressos and TOTVS Store.

Strategic and technical reference in customer experience management for the TOTVS Loyalty Program, working transversally and promoting guidelines for CX, CS, Service Design, UX | UI, Content, GTM, and UX Writing. Managed a senior analyst.Responsibilities:-Conduct quantitative and qualitative research, including in-depth interviews, working with UX | UI designers for prototyping and hypothesis testing, deeply understanding the needs and behaviors of customers, partners, and internal stakeholders;-Create customer journeys, blueprints, empathy maps, personas, and transform data analysis of customer needs, business goals, and market trends into actionable insights;-Implement and consolidate the NPS surveys for the Program and lead the action plan with the Customer Success team;-Consolidate a roadmap of opportunities in the areas of products, content, and redemptions, impacting the results and ROI of the Program through customer retention, cross-sell, and upsell;-Facilitate product backlog prioritization with the PO, designer, and development team, considering customer needs, business goals, and technical feasibility;-Prepare and facilitate dynamics and workshops between teams and customers to ideate, build, and validate collaborative solutions;-Validate the gamification strategy hypothesis with the designer and development team to accelerate user engagement in the Program;-Lead usability tests and proof of concepts with designers to mitigate risks;-Define GTM, marketing initiatives, and communication plans;-Prepare impactful presentations for executive and operational levels;-Promote the Loyalty Program within the internal ecosystem through training;-Apply Business Agility and agile (SCRUM) frameworks.Key achievements:-Increased customer base by 100%, from 1,000 to 2,000 in 6 months.-Raised the Net Promoter Score (NPS) from 80 to 84.

● Apply design thinking, agile approaches, and customer-centric methodologies to deliver business theses that study and analyze the pain points and needs of market verticals (agribusiness, supply chain, retail, healthcare, and services) addressed by the TOTVS portfolio;● Conduct market and trend research, portfolio analysis, and customer base analysis to create actionable insights for sales teams;● Facilitate workshops with multidisciplinary teams to generate insights for product roadmaps and co-innovation (ESG bootcamp);● Create compelling narratives in executive presentations, training sessions, and sales materials;● Responsible for the discovery, workshop facilitation and definition of drivers for the International Market strategy to accelerate the growth of TOTVS Large Enterprise in LATAM (use of Spanish language);➔ Promote a culture of innovation and a customer-centric mindset within the Large Enterprise unit, building enablers to make the company a trusted advisor to our clients.Key achievements:-Acceleration of collaboration and enhancement of localization for LATAM market portfolio

Responsible for management, client interface, team leadership, and execution of innovation projects for large companies such as Ourofino, Mars, Extrafarma, and Starrett. Portfolio available at http://dropz.digitalMain responsibilities:● Conduct market and trend research, competitor analysis, product discovery, and qualitative interviews to map the pains, needs, and desires of the client's target audience;● Build customer journeys, empathy maps, personas, trend reports, and affinity diagrams;● Organize data and consolidate reports into visual presentations with research results and actionable insights;● Facilitate workshops with clients and design teams to ideate solutions that meet client needs, technology specifications, feasibility, and business requirements;● Define and validate prototypes of solutions and product interfaces with UI designers;● Develop scripts and conduct concept tests for new solutions, digital products, and usability with UX | UI designers;● Ensure customer success by acting as the main point of contact for addressing client needs and maintaining effective communication throughout the project execution;● Support the sales team in scoping and developing new business opportunities within existing projects;● Assist in defining and executing OKRs with weme leadership.Key achievements:-delivered a highly comprehensive 4-month project for the LATAM market, entirely in English,for a client in the animal nutrition segment

Responsible for management, client interface, team leadership, and execution of innovation and technology projects for major companies such as B3, Bayer, Cultura Inglesa, Baterias Moura, Claro, and Novo Banco (Portugal). Portfolio available at http://dropz.digital.Key Responsibilities:● Conduct primary and secondary quantitative/qualitative research: in-depth interviews, quantitative research, desk research, market research, competitive analysis, and trend analysis;● Deeply understand customer behavior and needs, market segments, business strategies, internal processes, barriers, and opportunities, integrating and translating data from various sources into actionable insights;● Create personas, experience journeys, innovation strategies, digital products and services, customer service processes, new business models, and enhance brand value propositions;● Facilitate ideation sessions and workshops to create and prioritize solutions and action plans;● Translate business requirements and customer needs and coordinate the prototyping process with the UX/UI design team and technology teams;● Rapidly test and validate hypotheses and solutions with customers;● Support the sales team in scoping and developing new business opportunities within existing projects.Key achievements:-Led and delivered 28 workshops with over 120 participants across 9 business areas in just 2 weeks for a pharmaceutical client.

Martech invested by Globo and acquired by Knewin in 2021.NewsMonitor is a professional media monitoring tool with a design-oriented approach, integrating AI for online news monitoring in over 7 languages for organizations and companies focused on media clipping, market research, brand and competition monitoring, business intelligence, industry innovation mapping, and trends both within and outside Brazil. It develops through its Consulting service, human curation with analysis and trend insights reporting for major brands.Newsmonitor serves clients in various industry sectors, from governments to private enterprises, such as the Brazilian Army, FIRJAN, Itaú, BRF, FIAT, Rumo, Google, Itaú, Bradesco, Gerdau, BRF, Siemens, Rumolog, Google, Banco Carrefour, FCA Group, and many other small and medium-sized businesses.Main responsibilities:● Responsible for managing, executing, and closing new business strategies aimed at base growth, through growth and digital marketing strategies focused on inbound and organic lead generation (use of Hubspot);● Support CS and Product teams in improving UX, prioritizing development backlogs, and making improvements based on customer needs;● Definition of pricing strategies and business model tests to validate product-market fit.Key achievements:-Automated inbound marketing and sales funnel, generating over R$100,000 in SaaS sales.

Consulting and independent contractor for Brazilian and foreign small businesses, including strategic planning, digital marketing, content creation, inbound marketing, social media management, sales management, virtual assistant, and translation.

Main liason between OCOG Rio 2016, IPC and twenty four asian National Paralympic Committees for Accreditation purposes.

●Manage from start to end the accreditation process of the 24 Asian NPCs (National Paralympic Committees) in accreditation centers: data collection, production and distribution of access, help desk, CRM;●Main liason between the Organizing Committee of Olympic and Palarympic Games of Rio 2016 Games and the NPCs to solve accreditation related issues;●Ensure that the policies and procedures of the Olympic and Paralympic Committees relating to quotas and quota management are understood and respected;●At Athletes Village, ensure that customer needs related to accreditation are met within the rules and processes related to their access groups.

Codifique was a startup accelerated by Wayra (Telefónica Group) that operated as a marketplace for entrepreneurs needing UX/UI designers and developers to create their digital businesses.Responsible for community management and facilitating project closures within the platform between entrepreneurs and developers.

Conserta.me was a Brazilian startup that won 3rd place and was created in 48 hours at Startup Weekend Women, sponsored by Google, using Lean startup methodologies and the business model canvas. It was a platform that connected car owners with mechanics and assisted car owners in preventive maintenance. Responsible for business validation and development, client and partner interface, and pitching in competitions and events to investors.

Tem Erro was one of the Brazilian startups selected by the Startup Brasil Program and accelerated by Aceleratech (now ACE), one of the pioneering accelerators in the innovation and startup sector in Brazil. It was a platform that identified errors in companies' telephone bills to request refunds from the operators. Responsible for business validation, marketing, customer acquisition, and interface of the startup with the acceleration program. Management of the startup developer.

Responsible for product management and growth strategy of Vivo Downloads Store (music, videos,apps, games), interfacing with Brazilian main entertainment and musical labels (Warner, Sony, Universal,Som Livre, EMI) and monitoring main business KPIs.

●Interface to the company's various business areas for the implementation of internal marketing actions: marketing, products, sustainability, HR, health, information security, property security.●Design organizational programs that promote innovation cultura and employee engagement within companies' strategy and objectives;●Creation of promotional and internal engagement campaigns that impact the company's strategic results (Great Place to Work, Climate Survey, launch of new products and services, awareness of company processes and policies, etc.);●Strategic communication through planning and management of internal channels (intranet, SMS, hotsites, internal social networks, media elevators, e-mail), writing promotional and institutional texts segmented from executive to operational level;●Creative briefing and monitoring of execution and delivery of websites, digital, graphic and promotional pieces with agencies and partners;●Planning and execution of internal commemorative events (trainees, Mother's Day, Father's Day, Children's Day, Festa Junina, end of year);●Management support of the Vivo Supershop B2E incentive program, a marketplace with various benefits and offers from Vivo and partners for employees;●Monitoring of KPIs through the Climate Survey.

Main responsibilities:•Management of the Mais Vivo platform: internal social media and collaboration platform that connects employees to the company's main business strategies, sharing institutional and relevant product launch information and offers through a gamification model.-Content production and daily operation of Mais Vivo.Key achievement-Analysis and implementation of change management in outsourced call center partners to improve the customer service experience

Overall responsible for marketing, communication, internal marketing and incentive programs for the sales force to promote growth in the industrial refrigeration business unit area.

Supporting the coordinator and the manager on the overall marketing activities regarding home entertainment DVD releases.

Support the coordinator and manager in overall marketing initiatives and events for the growth of the Rebif product (multiple sclerosis) and operation of relationship programs with consumers and health ecosystem partners (doctors, associations, sales channels).