Purpose is a home automation and technology integration business. We deliver the world’s best networks, automation systems for climate control, music, entertainment, CCTV, access control and intuitive lighting. Purpose provides the finest technology integration solutions for our client’s homes, holiday homes, work spaces and venues.Core offerings- Network Technology- Intuitive Lighting Automation- Automated Curtains and Blinds- Audio / Visual Entertainment- Automated Heating and Cooling- Security and CCTV- Access Control- Automated Outdoor Watering System - Network Support Management

Do you want to stand out in your industry and specific target market? At Purpose Creative, that's our focus. People do business with company they know, like, and trust, and developing brand recognition and a convincing brand personality is an essential part of accelerating that process of developing trust and liking.Marketing and Brand strategy involves a lot more than simply creating a logo and selecting company colours and fonts... It's about creating a persona that resonates with your target audience, whether that is CEO's, Professionals, Fashionistas, Manufacturers or Tradies, and ensuring that every aspect of your brand (from its appearance, language, packaging, service and functionality) conforms to that persona and pushes their buttons.Purpose Creative believes that any company can stand out in their niche if they choose to do so. Our comprehensive branding and marketing expertise includes strategy and implementation. We know that when we apply our understanding of the psychology of why people buy to our research on your target market, we can discover what will resonate with them as well as what will resonate with you.Core offerings- brand and marketing strategy workshops- market research- brand developments- brand advise and coaching- marketing strategy, planning and consulting- brand and marketing management - product branding and packaging - trade show strategy and development - campaign strategy and development

Brand development, marketing and promotion of this remarkable range of skincare products which were struggling to find a foothold in the Australian market at the time. By focussing on strategic partnerships that appealed to the target market we were able to ensure that the key message behind this skincare range reached it's target audience and helped them resolve their acne, psoriasis and other skin problems.Responsibilities• Brand development• Marketing and promotions • Product development • New business development• Product training

Design for advertising campaigns, packaging, media promotions and publications in the world of a large corporate agency.Responsibilities - Graphic design- Design production- Campaigns for Public Transport (bus and tram advertising)

This was a fun position with serious scope for creativity designing and developing product, packaging, marketing and sales campaigns for kids' lunch gear, stationery, homewares and picnicware.Responsibilities - Graphic design- Product design- Packaging design- Point of sale displays- Production briefing for packaging and verification of samples for compliance

Immersion training in brand development, brand identity, marketing and promotion, point of sales display. I was fortunate to be working in an innovative team where the emphasis was on impact and return on investment, coupled with attraction that appealed to specific target audiences and I learned what many young designers take years to discover:- effectiveness is measured by objective sales, numbers, not merely visual appeal and focus group responses.Responsibilities - Graphic design- Product design- Packaging design- Point of sales displays- Production