Lisa Bosik Email & Phone Number

New York, Ny, Us

∙Vet and secure C-level executive participation in hotel, food service, analytics and technology industry trade shows. ∙Establish and build strong relationships with key stakeholders by utilizing strong communications campaigns.

• Plan, manage and execute complex, multi-day events within budget constraints.• Select venues, negotiate contracts, manage registration, communications via portal, housing, F&B and AV needs, space allocation, special event planning, entertainment, transportation and on-site event management.

• Collaborate with executive team to plan and execute integrated marketing campaigns for the aesthetic events and brands.• Manage projects inclusive of creation and deployment of marketing communications and collateral including HTML emails, digital advertisements, websites, social media platforms and event signage, ensuring consistent branding, positioning, and key messaging.• Monitor, capture, and report meaningful, relevant data and provide analysis used in marketing and sales development.

• Crafted and executed an interdisciplinary marketing campaign including direct mail, email, telemarketing and social media, successfully attracting key buyers and attendees to a new launch show. • Identified opportunities to improve attendance of key buyers by developing relationships and offering concierge service in an increasingly competitive environment.

• Conducted extensive prospect research into new companies for global trade shows and conferences including exhibits, advertising, and sponsorship opportunities to drive new business. • Fostered emerging business relationships and provided consistently high-rated customer service on multiple events within the following industries: Security | Hardware | Book/Digital Publishing | Casino Gaming & Entertainment | Restaurant/Food Service | Jewelry| Buildings• Managed International Rights Center BookExpo America, featuring over 650 exhibitors and a budget of $200K. Received positive feedback from exhibitors and attendees.

• Utilized excellent writing skills to customize proposals for exhibitors to increase interest and participation. • Expertly negotiated favorable terms and achieved sales and revenue targets of $10M.• Established and built strong relationships with prospects and customers across various signature shows and industries including JCK (Jewelry) – 3,100 exhibitors, Interphex (Pharmaceutical) – 1,000 exhibitors, The National Hardware Show – 3,500 exhibitors.• Demonstrated flexibility, able to quickly adapt to new industries and sales teams and hit the ground running by achieving and exceeding sales goals.• Proven ability to successfully develop and sell non-traditional pavilions on the floor to expand revenue streams.

• Secured speakers for client conference, advisory board meetings, and the Mother at Work breakfast series.• Drafted press releases, created media contact lists, cultivated media relationships, and spearheaded media presence at special seminars. • Updated PR materials including the press kit and website to reflect current services in an eye-catching format.

• Negotiated and secured provider discounts for Concierge services to enhance the client experience. • Established niche discount center from ground up by leveraging network connections, saving time and money.

Bachelor'S Degree

Education record

Social Media Marketing Certificate