Lisa M. Defranco Email & Phone Number

Charlotte, NC, US

New Jersey, United States

I source top mortgage talent for placement at mortgage firms, banks, lenders, and credit unions of all sizes. I specialize in placing loan officers, sales managers and branch managers throughout NY, NJ, NC, SC and FL.

Co-managed the start-up of this currently thriving business which began as an online retailer that successfully transitioned into a brick-and-mortar location. Established branding through social media and advertising, quadrupling sales within the 1st year of business.

Oversee the real estate investment property acquisition process, including locating, identifying and selecting investment properties, ensuring positive ROIs and compliance with applicable multiple state tax laws. Provide all property management services, including advertising, tenant selection, lease execution, property maintenance, and financials.

Charlotte, North Carolina, United States

Onboarded new mortgage customers onto the company’s payments platform/processing portal, ensuring regulated protocols and processes were followed. Provided exceptional service to new customers within a digital platform. Delivered personalized guidance to ensure customer satisfaction.

Charlotte, North Carolina, United States

Prepared various data analytics, assessing findings. Researched new loan products to determine the viability of adding them to the company’s product mix. Onboarded new vendors, resolved customer issues, and provided communications support.Upon the dissolution of LemonBrew, moved over to Paymints.io, the company's associated digital platform that allows.

Cedar Knolls, New Jersey, United States

• Executed and managed a wide range of short and long-term projects assigned by the company’s executive management team. Notable projects:
• Hired, trained and supervised a new team of product specialists brought in to educate retailers by providing in-store product information sessions, improving the retailers’ ability to sell their products
• Created external communications protocols, resulting in consistent messaging and branding, quality, and timeliness of delivery throughout the different store locations
• Developed a company-wide Human Resources program encompassing recruiting, employee benefits, training and development, and employee relations, ensuring compliance with state and federal lawsIn addition to ad hoc and.

Northern NJ

• Oversaw the largest district in the company with added responsibility for two additional districts as preparation for promotion to the next level within the company. Total scope included 21 locations and $39M in annual.
• Managed all staff, P&L and operational aspects for the highest volume sales district encompassing 8 independent facilities grossing over $19M annually
• Spearheaded a comprehensive employee recruitment, development, and retention campaign to attract and retain high caliber personnel, including the development of onboarding, training, and incentive programs
• Reduced shrinkage by instituting SOPs and controls targeted at creating employee awareness and responsibility concerning merchandise losses