Lisa Ferguson

Lisa Ferguson Email and Phone Number

Shopper Marketing Manager Grocery US Ice Cream @ Unilever
Middlebury, CT, US
Lisa Ferguson's Location
Middlebury, Connecticut, United States, United States
Lisa Ferguson's Contact Details

Lisa Ferguson personal email

n/a
About Lisa Ferguson

Strong shopper marketing professional with 25+ years agency and client experience. Able to apply project management and problem-solving skills in complex environments. Strong communication skills, service orientation, attention to detail, team player. Always looking to learn & grow! I love what I do!

Lisa Ferguson's Current Company Details
Unilever

Unilever

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Shopper Marketing Manager Grocery US Ice Cream
Middlebury, CT, US
Website:
unilever.com
Employees:
124305
Lisa Ferguson Work Experience Details
  • Unilever
    Shopper Marketing Manager Grocery Us Ice Cream
    Unilever
    Middlebury, Ct, Us
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  • Unilever
    Shopper Marketing Manager
    Unilever Jan 2024 - Present
    Englewood Cliffs, New Jersey, United States
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  • Unilever
    Associate Shopper Marketing Manager
    Unilever Jan 2022 - Dec 2023
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  • Arc Worldwide
    Associate Shopper Marketing Manager: Unilever
    Arc Worldwide May 2021 - Jan 2022
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  • Vmly&R Commerce
    Account Supervisor/Associate Shopper Marketing Manager: Unilever
    Vmly&R Commerce Jan 2021 - Apr 2021
  • Geometry Global
    Account Supervisor/Associate Shopper Marketing Manager: Unilever
    Geometry Global Oct 2020 - Jan 2021
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  • Geometry Global
    Senior Account Executive Team Unilever Shopper - Ahold
    Geometry Global Nov 2018 - Oct 2020
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  • Be3 Marketing Group
    Social Media Community Management
    Be3 Marketing Group Mar 2016 - Nov 2018
    Middlebury, Ct
    Responsible for social media community management for three (3) SolSkyn sun care brands. - The voice of each of the three brands in their individual social media spaces. - Engage in dialogues and answer questions where appropriate with target markets. - Create/execute monthly promotion calendars. - Identify and work with brand’s social media influencers. - Create/execute summer giveaways.Event Management - Source event agencies to run brand experiences. - Work with an agency on concept/creative development/contract negotiating/legal approvals - Attend events to oversee and capture and post social media content.
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  • Johnson & Johnson
    Independent Marketing Consultant
    Johnson & Johnson Jan 2013 - May 2015
    Manage day-to-day Healthy Essentials (HE) business for Johnson & Johnson client across multiple brands. - Oversee monthly data coordination and asset development for HE.com website - Manage/track brand participation for National and aligned FSIs - Provide internal and sales connect updates - FSI creative brief development, execution, timeline management - Work closely with agency partners to deliver General and Hispanic market FSI four times a year - Integration with National Overlays (Family Portrait, FIFA) - Provide program recap decks
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  • Lia Sophia
    Independent Advisor
    Lia Sophia Jun 2009 - Dec 2014
    Independent AdvisorLeader in direct sales of quality fashion jewelry. - Develop unique show presentation. - Schedule and organize home shows, vendor events, fundraisers. - Sell fashion jewelry, maintain customer relationships. - Recruit and train new Advisors.
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  • Ryan Partnership
    Director
    Ryan Partnership Dec 2007 - Jan 2009
    Director of Retail ActivationHired to work closely with V.P. of Ryan Retail to build Ryan Retail division. - Helped craft Ryan Retail sell story. - Educated existing account teams on Ryan Retail capabilities. - Participated on new business pitches. - Oversee Ryan Retail proprietary, online, knowledge center. - Helped to drive growth of existing client business through superior client service and business/concept development. - Boehringer Ingelheim, Energizer, Nestle Waters and Wyeth.
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  • Amplitude Marketing Group
    Account Director
    Amplitude Marketing Group Feb 2006 - Nov 2007
    •Senior client contact at smaller, entrepreneurial agency where focus is on business planning not program planning. •Manage day-to-day business for Schick Wilkinson Sword client across 3 brands.
  • Marketing Drive Worldwide
    Account Director
    Marketing Drive Worldwide Dec 1996 - Nov 2005
    •Provided strategic and tactical insight and managed day-to-day business for Masterfoods USA Customer Marketing client. •Responsibility for 5 full-time reports who handled the creation, implementation and evaluation of Customer Marketing plans and programs for 9 brands across 11 tier one accounts. •$4.4MM account. Annual account growth average = 10%+.•Continually mined and landed new business opportunities within client.•Hired, trained and retained staff through mentorship and commitment to career growth.•Managed account financials to achieve profitability objectives.•Awarded 2005 Gold Reggie Award for Outstanding Account-Specific Program. M&M’S® Brand Refresh Kroger Flower Program: +146% volume overall. +142% week 1. +240% week 2. Kroger contributed a 2nd feature ad. M&M’S® received distribution of cases in the floral department. 5 weeks total program length. •Promoted 3 times from Account Executive to Account Supervisor to Account Director.

Lisa Ferguson Skills

Advertising Budgets Marketing Communications Management Marketing Marketing Strategy Entrepreneurship Strategy Microsoft Office Business Planning Creative Strategy Brand Development Direct Marketing Creative Direction Integrated Marketing Social Media Marketing Digital Marketing Digital Strategy Brand Management

Lisa Ferguson Education Details

Frequently Asked Questions about Lisa Ferguson

What company does Lisa Ferguson work for?

Lisa Ferguson works for Unilever

What is Lisa Ferguson's role at the current company?

Lisa Ferguson's current role is Shopper Marketing Manager Grocery US Ice Cream.

What is Lisa Ferguson's email address?

Lisa Ferguson's email address is lf****@****hip.com

What schools did Lisa Ferguson attend?

Lisa Ferguson attended University Of Rhode Island.

What skills is Lisa Ferguson known for?

Lisa Ferguson has skills like Advertising, Budgets, Marketing Communications, Management, Marketing, Marketing Strategy, Entrepreneurship, Strategy, Microsoft Office, Business Planning, Creative Strategy, Brand Development.

Who are Lisa Ferguson's colleagues?

Lisa Ferguson's colleagues are Jaya Ojha, Teresa Vallmajor Majó, Sophie Brooke-Jones, Riccardo Zelli, Lucy Prado, Savas Kaygusuz, Dennis Griesbach.

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