• Take brand ownership and provide the vision, mission, goals and strategies to match up to the company vision.• Translate brand strategies into brand plans, brand positioning and go-to-market strategies• Establish performance specifications, cost and price parameters• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues• Oversee marketing and advertising activities to ensure consistency with product line strategy• Monitor product distribution and consumer reactions• Brainstorm new and innovative growth strategies• Align the company around the brand’s direction, choices and tacticsRequirements• Drive for results and leaderships skills• Highly creative with ability to think out of box• Experience in identifying target audiences and devising campaigns that engage, inform and motivate• Strong analytical skills and data-driven thinking• Advanced communication and interpersonal skills• Identify, select and manage vendors of Finished Goods that create and sustain competitive advantages in cost, quality and delivery.• Drive new product introduction, new product development and quoting opportunities.• Work closely with design and fabric department on cost estimates at the development stage• Evaluates new sourcing opportunities in a variety of geographic areas• Evaluate and work closely with Compliance Department on any new factory• Monitors variety of daily communication among oversea vendors, offices and USA teams to improve production efficiency.

• Develop, direct, communicate, and execute the product development strategy to achieve objectives. • Engage senior leadership and partners in productive dialogue targeted toward driving business and proactively managing change to sustain competitive advantage.• Define and champion projects and initiatives aimed at improving execution of fit and aesthetic intent of products in the market place.• Ensure the execution of Product Development Packages to Sourcing that enables the factories to execute.• Collaborate closely with Sourcing, Merchandising, and other Staff Functions to obtain partnership in resource investment.• Train and mentor new Product Developers as they join the PD team.• Act as a change manager and champion. • Use versatile problem-solving and decision-making skills to exceed goals. • Collaborate with international vendors/partners in market as well as Factory and Supplier partners concerning current and future product. Key Achievements:• Developed products for all Franchising/Australia markets that spanned over 22 countries and over 500 stores.• Promoted due to exceptional performance and work ethic.

• Controlled budgets, liquidation, and sales forecasting.• Managed weekly and monthly sales and markdown forecasts to seasonal transition targets.• Developed/determined financial plans for the Athletic departments by class, week, month, and season, including determining sales, markdowns, gross margin, turn, and inventory requirements.• Provided necessary financial analysis in preparation for OTB, Direction Setting, SGLR meetings, special projects, and other needs.• Managed specific pricing and promos for Latin America.

• Utilized Retail Link to managed and complete projects. • Performed top-down and bottom-up planning. • Performed analysis of stores, categories and items.• Built and maintained all unit plans in the Buyer Weekly Planner as well as Assortment Detail Sheet (ADS).• Planned shipping budgets and placement of goods to convey to Replenishment team.• Collaborated with Suppliers on a daily basis concerning current and future buys.• Maintained a good understanding of the latest trends, colors and fashions.

• Analyzed category sales and store on hands through the use of Retail Link Work with Buyers and Suppliers to maintain accurate on hands for the stores.• Created and maintained seasonal profiles.• Developed and implemented replenishment strategies at stores and DC level to achieve turn and sales goals.