Responsible for fundraising, planning and promoting events including: Celebration of Local Harvest at the Umstead Hotel and Spa; Fall Craft Festival; Abundance Day; and National Farmers’ Market Week. Elected as Vice President and as a member of the Market’s Board of Directors. Successful in organizing and motivating core market staff and volunteers with the specific goal of increasing market sales and promoting the market to the local community.

Responsible for qualifying and growing new business opportunities for new and existing clients based on strategic account plans. Coordinated daily back office tasks including pricing, staff management, and use of accounting software, and supply planning. Communicated with clients on a daily basis to build and maintain relationships. Exceeded sales expectations.

Inside sales and marketing planner for software cloud start-up in the life science industry. Drew upon entrepreneurial skills and experience building dynamic sales and marketing programs, to promote ArtusLabs through social media and contact customized e-mail delivery. Helped craft the positive public perception of this dynamic young organization through face-to-face and on-line communication including: event planning and marketing; trade show representation and demos; and on-line sales and marketing. Continued to enhance my high-level technical understanding of the biotechnology and software industries.

Managed the development and execution of training plans for clinical trial documentation management system software. Provided training to research assistants to ensure accurate and valid pharmaceutical clinical trial outcomes. Audited training program using ClinTrack to ensure proper protocol was followed.

Qualified new business and managed customer relationships with the World Bank/IMF, pharmaceutical, legal, insurance, and tour and travel markets for the number three grossing Embassy Suites in the United States. Developed the Educational Services account into one of the top five producing accounts in the hotel. Managed the “preferred rate” and RFP markets for the hotel. Oversaw both the CARE and Safety Committees. Recognized by the regional director for producing a model marketing campaign for soliciting new business from potential key accounts.

Managed sales and marketing programs for guest accommodations and event space. Led new contract negotiations, and grew existing client relationships. Increased and expanded the profile of boutique hotel within the business community through marketing strategies including cold calling, direct mail, and sales blitzes. Established a new catering department and managed the promotion of the newly renovated restaurant and lounge. Oversaw the corporate, legal, wedding, and tour and travel markets while working with a largely international clientele. Received many letters of commendation from clients, which recognized skills in planning creative events and consistency in exceeding customers’ expectations.

Created strategic account plans for convention, meeting and catering services for corporate and social markets for this luxury hotel. Met with clients, assessed their needs, and planned events within their budget parameters. Created menus, designed complex floor plans, and coordinated vendor services including musicians, florists, and audio-visual technicians. Reserved overnight guest accommodations, attended and oversaw functions, and directed banquet staff to achieve clients’ objectives.