Lisa Fu Email & Phone Number

Utrecht, Netherlands

Eindhoven Area, Netherlands

• Part of the global product lifecycle project management team in Philips Mother and child care business - gained project experience with medical products & collaboration with external suppliers
• Owning a large scale & high complexity manufacture site relocation project for multiple medical products from internal factories toward external suppliers
• Leading the project in terms of quality, risk, time, information and organization, monitoring progress and managing internal and external resources
• Reporting to leadership/stakeholders on project status and collaborating with a board variety team across functional groups and external suppliers

Amsterdam Area, Netherlands

• Being part of the force for Philips Mother&Childcare global marketing team and responsible for Secure Parenting & Healthy Feeding portfolio:
• Driving the life-cycle management projects and tracking rating & review for my category
• Competitive analysis and price benchmarking as input for new product developments
• Supporting senior marketing manager on specific projects, including new product launch deep-dive, portfolio matrix or strategy analysis
• Co-responsible for the creation of all the online/offline assets with agency and design team
• Providing general support on ad hoc basisMarketing analysis | Product marketing | Consumer Marketing | Data analysis | FMCG | Project management | Stakeholder management | Qlikview |

Amsterdam

• Part of Philips Mother&Childcare global marketing team with market introductions and product roadmap for toddler drinking including:
• Analyze the market research data to define the business scope and potential for product launches
• Supporting the senior marketing manager on specific projects, including new product launch business cases or new business models analysis
• Providing general support on ad hoc basis
• Part of the Philips Intern Community Board and actively engaged in this community Marketing analysis | Product marketing | Consumer Marketing | Data analysis | FMCG | Project management | Stakeholder management |.

Taiwan

• CRM Data Management: managed VIP customers database and generated customers insights
• Developed, planned and executed VIP event planning, including on-site event support
• Marketing budget & Cost Control: assisted in monitoring the expenses of event and campaign | Marketing data analysis | Marketing event | CRM data management | Online content management | Luxury industry | Business |.

Taiwan

• Business Information Management: collected and consolidated business management information from dealers into the platform
• System Roll Out Support (Key in, Verification, Follow up): supported dealers for Catch, Nadin system implementation in the roll-out phase
• Sales performance tracking & sales bonus calculation
• Re-branding project expense claim implementation| Communication skills | Sales | Data collection | Business | Automobiles industry |

Taiwan

• Consolidated data into useful information on daily and weekly client reports
• Maintained up-to-date and accurate project database | Project management | Data management | Telecom industry | Business |

Taiwan

• Reached out to prospective clients; resulted in increased awareness and sales
• Designed customized marketing proposals for clients, including UBER Taiwan | Intern | Influencer marketing | Online marketing | Business |

Vietnam

• Enhanced my understanding of cross-culture management
• Intercultural mindset and skills| Intern | Willing to travel | Intercultural skills | International experience |

Master Of Science - Ms, Marketing Management, 7.83/10

Activities and Societies: Recipient of RSM non-EEA Scholarship of Excellence, Cultural Committee for EUR CSA student association

Exchange Program, Marketing/Marketing Management, General

Bachelor'S Degree, International Business, Gpa 3.91

Activities and Societies: Commerce Ambassadors of NCCU, ATCC Business Case Study Competition (Top 10 in Taiwan), Coordinator of the.