Creator of Profit Story app for the iPhone and iPadProfit Story is a profit calculator that allows you to easily calculate Profit Margins, Markups, Suggested Sell Price and Suggested Cost Price information. It also allows you to calculate your break even % and projected volume lift needed. Quickly see the impact of changing one measure on the other values

Responsible for supporting Florida and Southeast Field Sales Teams and Southeast Key Account Manager Team with category management analysis and insights for the market, wholesalers and Key Accounts. Conduct detailed category analysis to provide actionable insights to support company and customer initiatives based on shopper insights, market trends and adhoc analysis. Track and measure Ad/Feature activity though internal reporting and syndicated data. Work with respective teams on new product rollouts to develop selling presentations and track volume against targeted accounts and initiatives. Actively prepare for and participate in buyer calls, wholesaler meetings, and internal meetings. Train and develop team members on business knowledge, systems and analytical skills. Recap performance against key sales imperatives including ROI for programs. Develop category management and sales presentations to identify opportunities and selling solutions. Develop and lead national wholesaler price collection tool and process. Support GM's, KAM's and Directors with analysis for pricing recommendations.