Leading digital content initiatives for AAA Inc., I focus on delivering high-impact creative content that connects with our audience. Key responsibilities include:Crafting visually compelling videos and multimedia stories that resonate with target audiences and align with product and brand objectives.Managing vendor relationships, negotiating assets, and coordinating on-site production (photo and video).Overseeing the curation and management of video content for websites and social media channels, ensuring consistency across platforms.Utilizing AI tools to personalize content, optimize campaigns, and derive insights through advanced analytics.Collaborating closely with marketing, product, and creative teams to align messaging and enhance brand storytelling.Leading innovations in storytelling by incorporating emerging technologies like Google Stories and interactive media.