Lisa Hertel Email & Phone Number

Minneapolis Mn

Supervise team and services delivery. Manage team development, issue resolution and relationship building. Monitor quality assurance and case management.

Greater Minneapolis-St. Paul Area

Served as career counselor for clients in job transition. Promoted services and programs through internal and external outreach.

Greater Minneapolis-St. Paul Area

Consulted with nonprofit organizations and consulting firms on multiple projects, including: communications strategies, member engagement plans, fall campaign drives, content development, marketing materials, presentations, qualitative market research and analysis, and outreach tools.

Greater Minneapolis-St. Paul Area

Served as strategic communications lead, devising communications strategy, design, messaging, and execution of services for key stakeholders of member cooperatives in the U.S. LED COMMUNICATIONS AND MEMBER MOBILIZATION STRATEGY FOR SUCCESSFUL CO-OP MERGERS• Led strategy and planning for communications and get-out-the-vote for key account mergers and legacy projects as part of consulting team. Chief-of-staff for SVP, managed operations, budget, staff, customer relationships and corporate/business unit coordination. • Mobilized member votes for three successful cooperative mergers. DROVE COMMUNICATIONS AND INSIGHTS STRATEGY FOR MEMBER COOPERATIVE GROWTH• Directed planning and delivery of customer insights, outreach, projects and events. • Designed and executed dozens of communications plans for customers, from member strategy and website presence to employee engagement and key message development. • Created communications services, including strategic planning, stakeholder assessment and gap analysis, and writing, editing, designing and coaching. • Built team strategy to promote business services among external and internal stakeholders employing multiple channels (e.g., online, educational sessions, sell sheets, e-newsletter).• Developed and led leadership conferences and insights forums for top customers.• Led communications with internal stakeholders.

Greater Minneapolis-St. Paul Area

Reported to SVP Public Affairs and tapped to co-lead start-up of new consulting group. Directed long-range planning and environmental review analysis. Managed operations, multi-million dollar budget, internal/external communications, special events, insights warehouse, staff, interns and vendors and key stakeholder relationships. Bridged consulting and sales teams. DEVELOPED GO-TO-MARKET STRATEGY FOR BUSINESS CONSULTING SERVICES FOR TOP CO-OPS• Developed and implemented go-to-market strategy and tactics for start-up consulting group and field team, uniting offerings under one umbrella identity and segmenting delivery by customer tier. • Set strategic direction, oversaw strategic imperatives and planning, analyzed competitive landscape and facilitated pricing study.• Designed annual marketing plan and deliverables to highlight emerging services. DESIGNED AND IMPLEMENTED CUSTOMER THOUGHT LEADERSHIP STRATEGY• Created new approaches for customer learning and relationship building resulting in insights forums and leadership conferences with hundreds of participants. • Led development of Women in Cooperative Leadership forum strategy, including annual forum, to further female representation in c-suite and governance roles. • Facilitated presentations and key messages for leaders, team members and events. • Generated case studies focusing on cooperative growth.

Greater Minneapolis-St. Paul Area

LED COMMUNICATIONS STRATEGY FOR CORPORATE INITIATIVES • Promoted to corporate-facing role to directed end-to-end strategies for corporate and business units including five M&A/divestitures.• Led corporate brand identity, operating-company platform initiatives, and development of new tools. • Managed ongoing communications – online, print, employee/member meetings, annual meetings, and ERP. • Designed and executed annual business plan while managing multi-million dollar budget, staff, interns and vendors.

Greater Minneapolis-St. Paul Area

DEVELOPED AND LED AG DIVISION PUBLIC AFFAIRS PRESENCE • Reported to SVP Public Affairs and charged with creating and leading first-ever communications and public affairs department for Ag Services division. • Led design/delivery of vision/mission/values definition, internal strategy, external go-to-market plan, multiple new internal/external outreach tools, evaluation processes, government relations strategy and budget process.• Designed division internal website and managed content development. • Managed relationship-building strategy with customers, partners, media, associations and internal stakeholders, while supervising team, interns and vendors.

Greater Minneapolis-St. Paul Area

BUILT COMMUNICATIONS AND GOVERNMENT RELATIONS PROGRAMS • Developed and implemented communications and marketing programs for three-year business software integration project which encompassed all internal and external customers. • Led corporate, executive, and department communications projects. • Managed government relations portfolio, including international, federal and state issues. • Co-created and marketed inaugural corporate-giving program for Thomson West (Legal & Regulatory). • Leveraged skill sets and relationships from previous nonprofit, policy and political roles to further this role and future positions (e.g., Consultant for nonprofit organizations at Hartnett & Associates, Teacher for Education for Democracy, Legislative Assistant for U.S. Senator and Governor; Research Assistant for Congressman, Campaign Manager for successful congressional campaign).

Master, Public Administration

Bachelor Of Arts - Ba, Political Science And Government, Summa Cum Laude