Lisa Hertel Email & Phone Number

Minneapolis MN

Supervise team and services delivery. Manage team development, issue resolution and relationship building. Monitor quality assurance and case management.

Greater Minneapolis-St. Paul Area

Served as career counselor for clients in job transition. Promoted services and programs through internal and external outreach.

Greater Minneapolis-St. Paul Area

Consulted with nonprofit organizations and consulting firms on multiple projects, including: communications strategies, member engagement plans, fall campaign drives, content development, marketing materials, presentations, qualitative market research and analysis, and outreach tools.

Greater Minneapolis-St. Paul Area

• Served as strategic communications lead, devising communications strategy, design, messaging, and execution of services for key stakeholders of member cooperatives in the U.S. LED COMMUNICATIONS AND MEMBER MOBILIZATION.
• Led strategy and planning for communications and get-out-the-vote for key account mergers and legacy projects as part of consulting team. Chief-of-staff for SVP, managed operations, budget, staff, customer.
• Mobilized member votes for three successful cooperative mergers. DROVE COMMUNICATIONS AND INSIGHTS STRATEGY FOR MEMBER COOPERATIVE GROWTH
• Directed planning and delivery of customer insights, outreach, projects and events.
• Designed and executed dozens of communications plans for customers, from member strategy and website presence to employee engagement and key message development.
• Created communications services, including strategic planning, stakeholder assessment and gap analysis, and writing, editing, designing and coaching.

Greater Minneapolis-St. Paul Area

• Reported to SVP Public Affairs and tapped to co-lead start-up of new consulting group. Directed long-range planning and environmental review analysis. Managed operations, multi-million dollar budget, internal/external.
• Developed and implemented go-to-market strategy and tactics for start-up consulting group and field team, uniting offerings under one umbrella identity and segmenting delivery by customer tier.
• Set strategic direction, oversaw strategic imperatives and planning, analyzed competitive landscape and facilitated pricing study.
• Designed annual marketing plan and deliverables to highlight emerging services. DESIGNED AND IMPLEMENTED CUSTOMER THOUGHT LEADERSHIP STRATEGY
• Created new approaches for customer learning and relationship building resulting in insights forums and leadership conferences with hundreds of participants.
• Led development of Women in Cooperative Leadership forum strategy, including annual forum, to further female representation in c-suite and governance roles.

Greater Minneapolis-St. Paul Area

• LED COMMUNICATIONS STRATEGY FOR CORPORATE INITIATIVES
• Promoted to corporate-facing role to directed end-to-end strategies for corporate and business units including five M&A/divestitures.
• Led corporate brand identity, operating-company platform initiatives, and development of new tools.
• Managed ongoing communications – online, print, employee/member meetings, annual meetings, and ERP.
• Designed and executed annual business plan while managing multi-million dollar budget, staff, interns and vendors.

Greater Minneapolis-St. Paul Area

• DEVELOPED AND LED AG DIVISION PUBLIC AFFAIRS PRESENCE
• Reported to SVP Public Affairs and charged with creating and leading first-ever communications and public affairs department for Ag Services division.
• Led design/delivery of vision/mission/values definition, internal strategy, external go-to-market plan, multiple new internal/external outreach tools, evaluation processes, government relations strategy and budget.
• Designed division internal website and managed content development.
• Managed relationship-building strategy with customers, partners, media, associations and internal stakeholders, while supervising team, interns and vendors.

Greater Minneapolis-St. Paul Area

• BUILT COMMUNICATIONS AND GOVERNMENT RELATIONS PROGRAMS
• Developed and implemented communications and marketing programs for three-year business software integration project which encompassed all internal and external customers.
• Led corporate, executive, and department communications projects.
• Managed government relations portfolio, including international, federal and state issues.
• Co-created and marketed inaugural corporate-giving program for Thomson West (Legal & Regulatory).
• Leveraged skill sets and relationships from previous nonprofit, policy and political roles to further this role and future positions (e.g., Consultant for nonprofit organizations at Hartnett & Associates, Teacher for.

Master, Public Administration

Bachelor Of Arts - Ba, Political Science And Government, Summa Cum Laude