Lisa Hudson Email and Phone Number

SECU is the second-largest credit union in the United States, serving 2.8 million members across 275 branches. Working closely with marketing managers and SMEs, I create B2C content for its diverse and growing line of financial products and services and provide supporting copy for the organization's community impact activities.* Write original or improve SME-provided: E-news & newsletter articles, email nurturing campaigns, branch fliers, statement messages, ATM messages, financial education content, and organic & paid social media posts.* Work with the content strategy team to develop brand messaging matrices that ensure cohesive and impactful brand communication.* Contribute to the organization's first-ever Corporate Style Guide and Writing Resources document.

Create compelling B2C content for the organization’s homepage, product pages, emails, content hub, and organic social media.*Adhere to specs in creative briefs and meet strict deadlines.*Ensure copy aligns with brand, style guide, and verbal identity principles.*Collaborate seamlessly with cross-functional teams including design, e-commerce, development, UX, SEO, and project management.*Co-lead internal creative reviews of external agency assets for brand consistency.* Co-develop an updated style guide, ensuring unified messaging and tone.* Assist with the inaugural employee advocacy program to drive engagement and advocacy from within the organization.

My Ideal Solutions is a full-service marketing agency that has worked as an all-virtual team since 2007. As the content marketer, I developed on-brand persuasive copy and content for clients and the company. Each quarter I successfully met or exceeded marketing goals including: 18% email open rates, 2.6% email click-through rates, and 2.95% social media click-through rates. Client projects included:• Compass Realtor Groups: Blog content, social media posts & emails aimed at luxury markets and move-up buyers on neighborhood and lifestyle topics.• CPA Firm: Weekly blog targeted at small businesses that answers their accounting, bookkeeping, and growth questions. • Patent Attorney: Monthly blog that educates inventors and entrepreneurs about the patent and trademark process. • My Ideal Solutions: Blogs, whitepapers & social media posts on e-marketing best practices and website accessibility.

• NC Association of CPAs: Writing & Editing for Communications Team. -Magazine writing and editing for Interim Report, the Association's quarterly print publication.o Wrote cover story, “Meet NCACPA’s New Chair” for Summer 2021 issue. https://bit.ly/2X1S2xMo Proofread Summer 2021 issue-Email campaign creation for TechFest Summer 2021 Conferenceo Created email campaign to boost registration for CPE conference on current and emergent accounting technologies. Reached 105% of targeted registration goal.• Anne Lisa Real Estate, Verona NJ @annelisarealtor: Monthly content promoting realtor as neighborhood expert, first-time home buying authority, and a specialist for families who need to sell aging parent’s home.• Pause Breathe Reflect with Michael O’Brien,@pausebreathereflect: Daily content for Mindfulness Leader to support his guided meditation sessions on Clubhouse and Insight Timer. To date, increased social media following by 425%. • Pro Bono: Assisting professionals returning to the workplace after a career pause. o Refreshing resumes and cover letters, or directing to other recommended resources o Teaching how to job search on LinkedIn

Using my skills in targeted research, persuasive writing, and interval messaging, I helped amplify the sales pipelines for EOS Implementers & B2B Solopreneurs with marketing and admin support:* Bolstered Client presence on social media to grow prospect and connector networks.* Created multi-platform content and curated material from other sources for Client messaging.* Found new Prospects that fit the client target market. Identified Marketing Qualified Leads and helped manage them through cadenced communications.* Maintained client email accounts and calendars.* Managed client HubSpot accounts. * Provided data and narrative contributions to weekly internal scorecards.

Developed online, interactive content that spoke to their areas of expertise: On-the-job safety, claims management, and employee relations solutions.• Launched agency’s first online newsletter & email marketing campaigns.• Wrote all website, blog, social media, and e-marketing copy. • Assisted VP with Employee Handbook consulting work. • Trained employees on expanding their online professional presence.

* Part-time associate supporting Rabbi, Cantor, and Facilities Manager at synagogue with large congregation.

Magazine Articles: Trade publications with national audience reach:o School Bus Fleet published by Bobit Business Mediao Legal Routes published by Education Compliance Groupo School Transportation News published by STN Media GroupBooks: Non-fiction referenceo Defensible Decisions about Transporting Students with Special Needs: Lessons Learned from Legal Disputes. Co-authored with Peggy Burns.

Produced two bi-monthly, 8-page publications with national audience subscribership: Transporting Students with Disabilities & Special Needs and School Transportation Director. • Wrote or found contributors for all articles, ancillary products & bonus materials. • Developed and distributed weekly e-newsletter with breaking news items and previews to future print content. Maintained and updated companion website enabling subscribers to access print content and prospects to access free content.• Conducted subscriber surveys; updated all product information in the company’s CMS.

Assigned to team servicing the American Express account. • Developed online and print collateral including website banner ads, statement inserts, and postcards. • Wrote copy for website pages including Gold Card, Brokerage for Blue, Blue for Students, Blue Music & Senior Membership “Website Your Way” (early social media pages), and Redeem Reward Points. • Formulated and led new internal Digitas training on writing and designing client web pages to pre-determined page specs.

Produced company newsletters and employee benefits communications. Led new hire orientations. Provided office assistance for 5 HR Managers.

• Networked with distinguished industry professionals to discuss book publishing potential.• Negotiated bids at the time of the auction, helped structure contracts, contributed to marketing & PR plans.• Acquired & Edited manuscripts. Titles included:o The Complete Eldercare Planner (1st expanded & revised edition) by Joy Loverdeo Work This Way (1st edition) by Bruce Tulgano Nobody's Business but Your Own by Carolyn M. Browno Frenchy's Grease Scrapbook by Didi Conn• Assisted one Senior Editor and trained new Editorial Assistants.