Lisa Kovitz Email & Phone Number

Greater New York City Area

Now in her 17th year at Edelman, Lisa's evolved role in multichannel earned media includes working on specific client business, such as Unilever, Lowe's 100 Home Towns and Starbucks.She manages a NY-based team of earned media experts in Brand and Corporate Reputation, along with Edelman's larger earned media community in the US and in many global offices. Her work on REI's #OptOutside (closing the Co-Op's stores on Black Friday) not only permanently changed the conversation about holiday shopping season but won the industry's highest awards including the Cannes Lions Grand Prix.She is one of the founders of the US-wide Edelman Media Network, a highly engaged knowledge and resource-sharing group which strengthens skills and strategies at all levels. Her broad range of interests -- writing, podcasting, films, the evolution the traditional newsroom (AI/automation) -- enables her to see the trends develop in real time to serve to the client work every day. As the agency's "Super Bowl whisperer," she has partnered with clients on ad debut strategies for some of the most talked about campaigns of all time (the pre-game release of VW's "baby Darth Vader"). She partners with the non-traditional PR hires (creative, digital) to find the essential elements of an "earned-centric" idea.

New York, Ny

Publicity Club of New York is one of the industry's oldest and most active groups. As the volunteer programming chair, I work with other Board members to create meet the media luncheon events with top-tier reporters on timely topics including contributed content, podcasting and newsletters. I book many of the panelists and often MC the event

Designed the national media launch strategy as well as all aspects of local openings.

Greater New York City Area

As the embedded media relations strategist in the consumer group, supported campaigns for Old Navy, Wisk Laundry Detergent and Sony Consumer Electronics (among others). Lead the launch of Cereality Cereal Bar & Café.

Greater New York City Area

Lead national media relations campaigns for all of the agency's clients including Disney Consumer Products, Universal Studios Consumer Product, Faberge in America exhibition at the Metropolitan Museum of Art, Nissan (various projects), Vaseline Petroleum Jelly and Smirnoff Vodka. Also managed video content for a variety of clients (b-roll/SOTs) that appeared on network and local television.

Greater New York City Area

As part of the stand-alone media group, lead noteworthy campaigns for Pepsi-Cola and Frito-Lay, including the Ray Charles Diet Pepsi "Uh-Huh" Super Bowl ad and subsequent publicity for the "Uh-Huh" Girls (Esquire "Women We Love" and "Late Show with David Letterman" appearance). Secured key stories for the Doritos Alternative Half-Time Show (on Fox) and the Dan Quayle Lay's Potato Chip Super Bowl ad. Also supported media campaigns for Revlon, Patek Phillipe, Mazda and various Procter & Gamble products.

New York, Ny

Design and manage media relations for the agency's top clients: Sharp Electronics, Pepsi-Cola, Stolichnaya Vokda, Hasbro and Ski Industries America.

Media relations on behalf of books (fiction/non fiction) published by Arbor House. Authors included Merv Griffin, Dick Cavett, David Brenner, Elmore Leonard, Ruth Gordon and Carroll Baker