Lisa Lysne Email & Phone Number

Lead product marketing for the assessment and intervention portfolios, including ownership of messaging, design and execution of marketing strategies to drive business growth, and enabling the sales team.

I began in this role at NWEA, which was acquired by Houghton Mifflin Harcourt in 2023.

Lead go-to-market strategy and planning, buyer development, positioning and messaging, product launch and communication strategy, and sales enablement for professional learning services from a not-for-profit thought leader in K-12 assessment and student growth.

Develop strategy and lead product marketing efforts to achieve awareness, new account acquisition and retention goals for market-leading SAAS solutions in K-12 Literacy.

Thousand Oaks, CA

Developed and implemented end-to-end strategic marketing programs for a diversified professional development product line - consulting services as well as supporting print and digital offerings - aimed primarily at the K-12 market space as well as across higher education and career college channels.

Cincinnati, Ohio Area

Led Market Development team in the creation and execution of integrated go-to-sales marketing campaigns across multiple channels – higher education, career, institutional, and school - for entire business and computing product line.

Cincinnati, Ohio Area

Managed a product marketing team covering business law, accounting, tax in the higher education space as well as a market-leading business education portfolio in the K-12 market. Oversaw planning, development and execution of integrated marketing plans across multiple channels annually with final approval and accountability around strategy and budget.

Cincinnati, Ohio Area

Managed marketing programs for for assigned product lines in economics and business law disciplines. Consistently hit revenue targets. List revenue for very mature, market-leading business law portfolio increased an unprecedented 30%+ during final year in the position.