Lisa Murphy Email & Phone Number

Highly motivated and skilled Marketing Communications and Media professional. Currently a global client media advisory lead, for Accenture Media Management with over 14 years experience within the media and marketing industry. I evaluate the effectiveness of a client’s media strategy, monitor their agency performance and establish areas of improvement. Generate strategic insight from large data to provide meaningful KPIs for the client. Manage project timelines, budgets and resources across multiple markets. Utilise industry experience and knowledge to advise on trends and forecasts and to provide strategic business insights to aid decision making and generate value on an ongoing basis to clients. Use of a broad set of analytical tools to recommend improvements to client business functions: media and financial auditing, media/marketing procurement, digital, agency pitch/selection and value tracking and setting of agency objectives. I have previously worked at a number of the top London agencies, gaining a wealth of knowledge and understanding of buying and planning across all media channels and across a number of client sectors. I was responsible for the development and execution of marketing/media strategies, campaigns and activities that supported and strengthened the clients brand across all mediaTo date, my experience spans a number of brands, including Unilever, Sanofi, J&J, SC Johnson, Microsoft, PSA, Volvo, Intel, Daimler, Disney Land Paris, Dyson, Weight Watchers, Camelot, PayPal and Magners.