Lisa Packer Email & Phone Number

Greater Philadelphia Area

Established boutique strategic communications firm with seven employees serving clients in law, education, healthcare, pharmaceutical categories; Grew to $500,000+ at 2014 acquisition. Established first domestic communications program for South Africa exporters of goods to the US, resulting in multiple expansions of the program. Created strategic alliances with national supermarket chains and partnerships with US Youth Soccer driving low budget direct-to-consumer connections. Developed grant request documents for overseas funding to support domestic initiatives resulting in client trade show debut. Built relations with media, including The Wall Street Journal, and managed international media tours resulting in unprecedented coverage for client. Engaged with Consulates and Embassy to connect Africa Growth and Opportunity Act with Nelson Mandela Day initiatives at United Nations resulting in high profile visibility for client program. Managed successful launch and later market withdrawal of new over-the-counter drug category. Developed crisis communications plans and led response training for several client’s corporate leadership. Guest lecturer on ethics, crisis communications and motivational career development at various universities and regional schools.

Philadelphia

Negotiated and executed successful sale of Root Strategies to Star; Coordinated integration of clients & team; Brought $500,000 in client business. Directed teams on strategic execution of various industry clients’ communications programs. Developed international leadership strategy to mitigate impact from global export issues, resulting in no media stories.  Expanded client’s market footprint to mid- and far west by creating strategic business and consumer programs. Created key message documents for and lobbied various audiences related to the international treaty renewal of the Africa Growth and Opportunity Act.  Partnered with international chemical giant’s corporate leadership team to restructure company’s corporate social responsibility program and align it with corporate vision.

Philadelphia

The Children’s Hospital of Philadelphia, Director of Media, Communications & Public Relations 2001-2003 Managed team of five media specialists leading the institution’s transition from a regional hospital to an international leader in pediatric research, education & healthcare.  Managed processes for both US News & World Report and Child magazines, resulting in consecutive “Number One” designations. Strong national media relationships with 60 Minutes, NBC Dateline, The New York Times, The Wall Street Journal, Good Morning America, The Today Show, resulting in multiple news placements. Co-chaired Bio-terrorism Task Force for regional hospitals resulting in a coordinated response plan for a mass casualty event.

Philadelphia

Managed integrated strategic communications for clients including international chemical giant, national financial trust client, online educational company, a direct TV provider, and a pediatric healthcare institution. Launched first to market online educational tool for school systems.  Produced award-winning news video to distinguish client, increasing sales and visibility via regional news airings across the US. Managed various crisis events for clients, including one which resulted in changed laws at petting zoos.

Greater Philadelphia Area

 Launched several drugs and vaccines, and managed communications for patient recruitment for domestic and international clinical study sites. Developed communications materials for FDA approval for drug launches.

Pennsylvania & New York

Held various positions of increasing responsibility in large corporate organizations.

Pennsylvania