Lisa Packer work email
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Corporate communications professional with more than 20 years of experience developing and managing integrated strategic marketing and communications programs for domestic and overseas organizations to forward their business objectives. Consistent success in high risk/visibility posts led to increased leadership opportunities to develop cross industry partnerships and international alliances. Skilled at calming chaos with direct experience in crisis & issue management, emergency plan development, execution, and training. Direct experience in nuclear power, natural gas, pharmaceutical and institutional healthcare, education, law, publishing, and international import/export. Successful business owner with international client base.
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Founding Principal -- RetiredRetired From Root Strategies Jan 2003 - Jan 2024Greater Philadelphia AreaEstablished boutique strategic communications firm with seven employees serving clients in law, education, healthcare, pharmaceutical categories; Grew to $500,000+ at 2014 acquisition. Established first domestic communications program for South Africa exporters of goods to the US, resulting in multiple expansions of the program. Created strategic alliances with national supermarket chains and partnerships with US Youth Soccer driving low budget direct-to-consumer connections. Developed grant request documents for overseas funding to support domestic initiatives resulting in client trade show debut. Built relations with media, including The Wall Street Journal, and managed international media tours resulting in unprecedented coverage for client. Engaged with Consulates and Embassy to connect Africa Growth and Opportunity Act with Nelson Mandela Day initiatives at United Nations resulting in high profile visibility for client program. Managed successful launch and later market withdrawal of new over-the-counter drug category. Developed crisis communications plans and led response training for several client’s corporate leadership. Guest lecturer on ethics, crisis communications and motivational career development at various universities and regional schools.
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Senior Vice President*Star Group Mar 2014 - Jun 2016PhiladelphiaNegotiated and executed successful sale of Root Strategies to Star; Coordinated integration of clients & team; Brought $500,000 in client business. Directed teams on strategic execution of various industry clients’ communications programs. Developed international leadership strategy to mitigate impact from global export issues, resulting in no media stories. Expanded client’s market footprint to mid- and far west by creating strategic business and consumer programs. Created key message documents for and lobbied various audiences related to the international treaty renewal of the Africa Growth and Opportunity Act. Partnered with international chemical giant’s corporate leadership team to restructure company’s corporate social responsibility program and align it with corporate vision.
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Director, Media, Communications & Public RelationsThe Children'S Hospital Of Phladelphia Oct 2001 - Jan 2003PhiladelphiaThe Children’s Hospital of Philadelphia, Director of Media, Communications & Public Relations 2001-2003 Managed team of five media specialists leading the institution’s transition from a regional hospital to an international leader in pediatric research, education & healthcare. Managed processes for both US News & World Report and Child magazines, resulting in consecutive “Number One” designations. Strong national media relationships with 60 Minutes, NBC Dateline, The New York Times, The Wall Street Journal, Good Morning America, The Today Show, resulting in multiple news placements. Co-chaired Bio-terrorism Task Force for regional hospitals resulting in a coordinated response plan for a mass casualty event.
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General ManagerEarle Palmer Brown Mar 1997 - Oct 2001PhiladelphiaManaged integrated strategic communications for clients including international chemical giant, national financial trust client, online educational company, a direct TV provider, and a pediatric healthcare institution. Launched first to market online educational tool for school systems. Produced award-winning news video to distinguish client, increasing sales and visibility via regional news airings across the US. Managed various crisis events for clients, including one which resulted in changed laws at petting zoos.
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Vice PresidentKroeger Communications Dec 1995 - Mar 1997Greater Philadelphia Area Launched several drugs and vaccines, and managed communications for patient recruitment for domestic and international clinical study sites. Developed communications materials for FDA approval for drug launches.
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Director And Manager PositionsThree Mile Island, New York Daily News, Novartis, Mcgraw Hill Oct 1984 - Dec 1995Pennsylvania & New YorkHeld various positions of increasing responsibility in large corporate organizations.
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Television News ReporterWgal Tv 8 Dec 1980 - Oct 1984Pennsylvania
Lisa Packer Skills
Lisa Packer Education Details
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English And Journalism
Frequently Asked Questions about Lisa Packer
What is Lisa Packer's role at the current company?
Lisa Packer's current role is Strategic Communications Consultant.
What is Lisa Packer's email address?
Lisa Packer's email address is li****@****ker.com
What is Lisa Packer's direct phone number?
Lisa Packer's direct phone number is +121546*****
What schools did Lisa Packer attend?
Lisa Packer attended Millersville University Of Pennsylvania.
What are some of Lisa Packer's interests?
Lisa Packer has interest in Current And New Business, News And Current Events, Reading.
What skills is Lisa Packer known for?
Lisa Packer has skills like Strategic Communications, Media Relations, Crisis Communications, Public Relations, New Business Development, Marketing Communications, Press Releases, Corporate Communications, Publicity, Social Media, Integrated Marketing, Marketing Strategy.
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