I'm helping to create a brand new shopping experience online. ShopOnMain is an early start-up, and so I wear a lot of hats here. From shaping the vision of the company, to outlining what features are needed on the site, to recruiting businesses to join, to marketing the site to shoppers across all channels, I have a hand in it all.And what we're building is very exciting!

Rag Tag Health (formerly aProvenProduct) sells high quality nutritional supplements online, based upon current scientific research. As VP of Marketing, I wrote web copy, worked with manufacturers to develop products and/ or selected existing products, oversaw product label designs, ensured compliance with FTC and FDA regulations, created both sales and educational videos to use online, conducted webinars, wrote multiple autoresponder series, supervised customer service, set policies regarding customer service and employee conduct, was responsible for hiring/ managing/ firing (when necessary) employees, developed onboarding & training processes, helped develop business strategies, developed marketing strategies, oversaw social media marketing, conducted PR campaigns to include writing press releases and doing interviews, and more. During my tenure, the company grew from start-up status to a height of $1Million per month in sales.

Worked direct sales on the showroom floor at local Ashley Furniture Homestore.

Worked as a freelance copywriter and marketing consultant for a wide range of clients. While I started out doing all kinds of copywriting - to include marketing collateral and even helping an author solicit contributors for an upcoming book - I eventually narrowed my focus to online copy and internet marketing. This became my specialty by 2008.