Lisa Quest

Lisa Quest Email and Phone Number

Senior Manager - Web Operations @ The Knot Worldwide
Detroit, MI, US
Lisa Quest's Location
Detroit Metropolitan Area, United States
Lisa Quest's Contact Details

Lisa Quest work email

Lisa Quest personal email

n/a
About Lisa Quest

I am an accomplished digital leader regarded for extensive experience driving innovation and growth for Fortune 500 companies across B2C, B2B, SaaS. With a specialty and passion for Web, I am seasoned at leading teams in all aspects of web strategy, management and optimization.Recognized as a strong team builder and collaborator, I have expertise in relationship building, strategy, planning, execution, ecommerce, demand generation, cross-functional team leadership, digital project management, analytics, optimization, and scaling of processes/programs. I am a data-driven decision-maker who is sought after for inspiring team members to drive innovation and performance.KEY HIGHLIGHTS → Directed numerous high-performing cross-functional teams in the planning, strategy, development, testing, execution, scale, and optimization of complex websites and digital products, delivering top-quality work on-time and within budget. → Drove digital transformation of websites for Fortune 500 companies across multiple industries through strong technical, analytical and creative acumen, complemented by excellent communication and project management.→ Expertly led the Jeep.com Brand website, driving strategy, operations, and performance optimization to deliver a cohesive customer experience, resulting in achieved Sales targets, increased customer satisfaction and two industry awards.→ Spearheaded Cisco’s wildly successful global personalization and site merchandising initiatives to drive customer engagement and demand.→ Successfully drove the vision, strategy, requirements, user experience (UX), development, and enhancement of a digital retailing e-commerce platform, driving highly-qualified leads with industry-leading sales conversion to achieve Sales targets.→ Skilled relationship builder, deftly managing stakeholders, clients, agencies, and vendors throughout all aspects of work.→ Expertly utilized analytics to set benchmarks, track progress, and make strategic refinements, driving significant results. CORE COMPETENCIES Strategic Leadership | Customer Journey Mapping | Demand Generation | Ecommerce | Project & Program Management | Budgeting | Relationship Management | Team Management | Cross-Functional Collaboration | Web & Mobile | Email | SEO | SEM | Omnichannel | Personalization | User Experience (UX) | Creative Production | Analytics & Reporting | Conversion Rate Optimization (CRO)Looking for remote roles in: Web strategy, Web management, Digital strategy, Digital product development, Digital program management, Personalization, Ecommerce.

Lisa Quest's Current Company Details
The Knot Worldwide

The Knot Worldwide

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Senior Manager - Web Operations
Detroit, MI, US
Website:
theknotworldwide.com
Employees:
2171
Lisa Quest Work Experience Details
  • The Knot Worldwide
    Senior Manager - Web Operations
    The Knot Worldwide
    Detroit, Mi, Us
    View
  • Aquent
    Web Program Manager - Microsoft Surface | Windows | Copilot
    Aquent Jul 2024 - Present
    Drive delivery of the Microsoft consumer websites for multiple lines of business
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  • Carzato
    Director Of Web Strategy And Product Development - Automotive
    Carzato May 2018 - Present
    • Led product strategy, development and client relationships for Online Retailing Experience (ORE) e-commerce platform that delivers highly-qualified leads to support Sales targets while providing shoppers a seamless online car-buying experience.• Steered vision, strategy definition, customer journey mapping, requirements gathering, RFI/RFP response, product roadmap, project management, development, client relationships, execution, and optimization for multiple clients.• Recognized as the SME for T1/Brand website experience and integrations, user experience (UX), performance insights, and automotive best practices and trends.• Optimized UI/UX and customer journey leveraging automotive best practices, performance data, and creative acumen.
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  • Cisco
    Web Strategist - Demand And New Experiences (Digital Marketing)
    Cisco Aug 2021 - Apr 2024
    • Played a key role in Cisco.com Reimagined, a unified digital experience focused on simplicity, growth, and innovation, connecting customers, prospects, and partners throughout the digital journey to drive demand and deliver value.• Served as global subject matter expert (SME), developing standardized, scalable programs for Personalization at Scale, Website Merchandising, and Geo-routing.• Defined program vision, strategy, business requirements, KPIs, testing, roadmap, solutioning, activation, governance, reporting, and optimization, setting the benchmark for cross-functional team collaboration and leadership.• Scaled personalization across audiences to drive engagement and demand, receiving a 6X higher CTR.• Built and scaled an internal advertising practice (Website Merchandising) from the ground up to drive Cisco key messaging, partnering with a digital agency to build an automated decisioning model to score campaigns based on contextual relevancy.• Scaled merchandising banners to 50 campaigns, reaching 90% of Cisco.com Reimagined pages with a media value of $1M+.• Developed and documented processes and best practices with playbook materials to support change management and adoption of new programs, receiving recognition from senior leaders.
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  • Cisco
    Digital Marketing Manager - Omnichannel Marketing (Martech)
    Cisco Dec 2018 - Oct 2021
    • Built Marketing Velocity Activate (MVA) from the ground up, a first-of-its-kind program combining business data and insight-driven planning with Cisco and Partner omnichannel journeys to engage customers and drive demand and revenue.• Collaborated with cross-functional teams to scope, develop, launch, and optimize all aspects of the program.• Defined, tested, and rolled out 7 marketing services that use Cisco + Partner data to support customer journey needs, including Partner Offers on Cisco.com, Email Nurture, Joint Paid Programmatic, Joint Paid Social, and Joint Paid Search. • Developed MVA playbooks and marketing materials driving in-region team education and Partner onboarding.• Worked closely with data and analytics teams to design a data set of key Cisco account opportunities, segmented by partner and Cisco business data, to enable joint planning and automation of co-marketing campaigns. • Onboarded 80 partners, targeting 267k accounts across 100 activated campaigns, resulting in 3.2k+ leads submitted and $162M in pipeline generated.
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  • Cisco
    Customer Success Manager, Enterprise And Platinum Accounts (Cx)
    Cisco Nov 2017 - Dec 2018
    • Drove adoption of Cisco products and services for key top accounts across the state of Michigan.• Partnered with account team and customers to create a KBO/KPI backed success plan, track customer health and success metrics, document business use cases, and resolve adoption barriers.
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  • Adobe
    Senior Customer Success Manager, Adobe Marketing Cloud - Ford Motor Co.
    Adobe Aug 2016 - Aug 2017
    • Partnered directly with global clients to understand needs, secure KBOs, establish KPIs, and measure success.• Collaborated with stakeholders, led education sessions, and assessed value realization, boosting Adobe solution adoption.
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  • Stellantis
    Jeep Website Marketing Lead, Global Digital Marketing
    Stellantis Apr 2013 - Aug 2016
    Auburn Hills, Mi
    • Owned Jeep Brand website as business lead for Jeep.com across desktop, mobile, and SEO.• Oversaw strategy and operations for product information, retail, shopping tools, brand, campaigns, and global site support.• Directed an internal and external team of 40, led scope development, and managed day-to-day agency and vendor relationships (digital, analytics, CGI, etc.), with direct budget oversight.• Led Jeep.com annual planning and scope definition to support Jeep Brand and Sales goals, partnering with Advertising, Social, CRM, Search, Display, Catalog, Events, and PR teams to drive consistent messaging and brand representation.• Consistently exceeded Sales targets and maximized opportunities while staying within a razor-thin budget.• Oversaw production of all creative and technical content (UX/UI design, SEO, brand messaging, video production, animations, CGI) to meet or exceed aggressive launch targets, business objectives, and KPIs. • Served as key decision-maker for new responsive design platform including, business requirements, UX / UI design, creative reviews, Brand buy-in, and Adobe Experience Manager (AEM) migration.• Leveraged site analytics and customer feedback to optimize customer experience, boosting engagement, conversion, and customer satisfaction.
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  • General Motors
    Cgi Program Manager, Global Marketing Strategy And Operations (Aquent Contract)
    General Motors May 2011 - Apr 2013
    Aquent Contract
    Managed GM's Computer-Generated Imagery program operations and vendor relationship to support foundational image needs and timelines for all General Motors' brands (Chevrolet, Cadillac, Buick, GMC) through strong partnership with GM agencies and internal teams to deliver high quality, fully-configurable assets that reflect brand positioning and drive consistency.
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  • Digitas North America
    Senior Marketing Associate, Search And Display - General Motors
    Digitas North America Sep 2009 - May 2011
    Account lead for all Tier I In-Market and Lifestyle paid search (SEM) for Buick, Cadillac and GMC. Led strategy, creative development, execution and management/optimization of campaigns for all strategies, maintaining Retention CPCs at an all-time low.
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  • Digitas
    Senior Technology Analyst, Shopping Tools And Content - General Motors
    Digitas Feb 2007 - Sep 2009
    Managed vehicle image and data production / operations for cross-divisional Shopping Tools and Content database used to populate all General Motors websites.Led GM Next Gen Master Divisional Site vehicle image and data operations, developing specs, SEO-friendly naming conventions and defining origin of vehicle image and data points for 120-page template.Managed 2007 GM.com Redesign image specs, CGI vendor, quality standards and production.
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  • J. Walter Thompson Worldwide
    Web Content Manager, International - Ford Motor Co.
    J. Walter Thompson Worldwide Jul 2006 - Jan 2007
    Led Ford Motor Company’s World Direct Market Operations (WDMO) regional website initiatives, launching Ford Middle East in English and Arabic.
    View
  • Site Services Inc.
    Email Marketing Specialist - Dow Corning Corporation
    Site Services Inc. Mar 2006 - Jul 2006
    Midland, Mi
    Managed set-up and delivery of email marketing campaigns for Dow Corning’s 36 industries.

Lisa Quest Skills

Digital Marketing Sem Marketing Management Account Management Interactive Marketing Automotive Program Management Seo Global Marketing Cgi Digital Asset Management Database Marketing Email Marketing Search Advertising Search Management Social Media Marketing Paid Search Strategy Paid Search Campaigns Online Marketing Google Adwords Msn Adcenter Yahoo Search Marketing International Marketing Digital Design Web Design Web Content Web Services Photoshop Dreamweaver Html Dart Youtube Digital Photography Css Web Project Management Content Management Web Content Management Marketing Marketing Strategy Digital Strategy Mobile Marketing Operations Management Ppc Search Analytics Agency Mgmt Vendor Management Facebook Interactive Advertising Client Services Marketing Communications Advertising Corporate Website Management Leadership Management Digital Media Strategic Planning

Frequently Asked Questions about Lisa Quest

What company does Lisa Quest work for?

Lisa Quest works for The Knot Worldwide

What is Lisa Quest's role at the current company?

Lisa Quest's current role is Senior Manager - Web Operations.

What is Lisa Quest's email address?

Lisa Quest's email address is lq****@****sco.com

What are some of Lisa Quest's interests?

Lisa Quest has interest in Environment, Arts And Culture, Disaster And Humanitarian Relief.

What skills is Lisa Quest known for?

Lisa Quest has skills like Digital Marketing, Sem, Marketing Management, Account Management, Interactive Marketing, Automotive, Program Management, Seo, Global Marketing, Cgi, Digital Asset Management, Database Marketing.

Who are Lisa Quest's colleagues?

Lisa Quest's colleagues are Pablo Diaz Dicapoa, Francesca G., Mayela Bernal, Caoimhe Grant Akande, Darren Mullen, Clara Polo Garcia, Romain Billardello.

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