Lisa Quest Email & Phone Number

Detroit, MI, US

Drive delivery of the Microsoft consumer websites for multiple lines of business

• Led product strategy, development and client relationships for Online Retailing Experience (ORE) e-commerce platform that delivers highly-qualified leads to support Sales targets while providing shoppers a seamless.
• Steered vision, strategy definition, customer journey mapping, requirements gathering, RFI/RFP response, product roadmap, project management, development, client relationships, execution, and optimization for multiple.
• Recognized as the SME for T1/Brand website experience and integrations, user experience (UX), performance insights, and automotive best practices and trends.
• Optimized UI/UX and customer journey leveraging automotive best practices, performance data, and creative acumen.

• Played a key role in Cisco.com Reimagined, a unified digital experience focused on simplicity, growth, and innovation, connecting customers, prospects, and partners throughout the digital journey to drive demand and.
• Served as global subject matter expert (SME), developing standardized, scalable programs for Personalization at Scale, Website Merchandising, and Geo-routing.
• Defined program vision, strategy, business requirements, KPIs, testing, roadmap, solutioning, activation, governance, reporting, and optimization, setting the benchmark for cross-functional team collaboration and.
• Scaled personalization across audiences to drive engagement and demand, receiving a 6X higher CTR.
• Built and scaled an internal advertising practice (Website Merchandising) from the ground up to drive Cisco key messaging, partnering with a digital agency to build an automated decisioning model to score campaigns.
• Scaled merchandising banners to 50 campaigns, reaching 90% of Cisco.com Reimagined pages with a media value of $1M+.

• Built Marketing Velocity Activate (MVA) from the ground up, a first-of-its-kind program combining business data and insight-driven planning with Cisco and Partner omnichannel journeys to engage customers and drive.
• Collaborated with cross-functional teams to scope, develop, launch, and optimize all aspects of the program.
• Defined, tested, and rolled out 7 marketing services that use Cisco + Partner data to support customer journey needs, including Partner Offers on Cisco.com, Email Nurture, Joint Paid Programmatic, Joint Paid Social.
• Developed MVA playbooks and marketing materials driving in-region team education and Partner onboarding.
• Worked closely with data and analytics teams to design a data set of key Cisco account opportunities, segmented by partner and Cisco business data, to enable joint planning and automation of co-marketing campaigns.
• Onboarded 80 partners, targeting 267k accounts across 100 activated campaigns, resulting in 3.2k+ leads submitted and $162M in pipeline generated.

• Drove adoption of Cisco products and services for key top accounts across the state of Michigan.
• Partnered with account team and customers to create a KBO/KPI backed success plan, track customer health and success metrics, document business use cases, and resolve adoption barriers.

• Partnered directly with global clients to understand needs, secure KBOs, establish KPIs, and measure success.
• Collaborated with stakeholders, led education sessions, and assessed value realization, boosting Adobe solution adoption.

Auburn Hills, MI

• Owned Jeep Brand website as business lead for Jeep.com across desktop, mobile, and SEO.
• Oversaw strategy and operations for product information, retail, shopping tools, brand, campaigns, and global site support.
• Directed an internal and external team of 40, led scope development, and managed day-to-day agency and vendor relationships (digital, analytics, CGI, etc.), with direct budget oversight.
• Led Jeep.com annual planning and scope definition to support Jeep Brand and Sales goals, partnering with Advertising, Social, CRM, Search, Display, Catalog, Events, and PR teams to drive consistent messaging and brand.
• Consistently exceeded Sales targets and maximized opportunities while staying within a razor-thin budget.
• Oversaw production of all creative and technical content (UX/UI design, SEO, brand messaging, video production, animations, CGI) to meet or exceed aggressive launch targets, business objectives, and KPIs.

Aquent Contract

Managed GM's Computer-Generated Imagery program operations and vendor relationship to support foundational image needs and timelines for all General Motors' brands (Chevrolet, Cadillac, Buick, GMC) through strong partnership with GM agencies and internal teams to deliver high quality, fully-configurable assets that reflect brand positioning and drive.

Account lead for all Tier I In-Market and Lifestyle paid search (SEM) for Buick, Cadillac and GMC. Led strategy, creative development, execution and management/optimization of campaigns for all strategies, maintaining Retention CPCs at an all-time low.

Managed vehicle image and data production / operations for cross-divisional Shopping Tools and Content database used to populate all General Motors websites.Led GM Next Gen Master Divisional Site vehicle image and data operations, developing specs, SEO-friendly naming conventions and defining origin of vehicle image and data points for 120-page.

Led Ford Motor Company’s World Direct Market Operations (WDMO) regional website initiatives, launching Ford Middle East in English and Arabic.

Midland, MI

Managed set-up and delivery of email marketing campaigns for Dow Corning’s 36 industries.