Lisa Samson Email & Phone Number

Plano, Tx

• Consulting with client groups (e.g., Marketing) to provide advice on all aspects of the research process, translating business objectives into research questions, and actively listening to the client in order to strategically provide them with relevant insights based upon existing data sources.• Selecting, designing and implementing a variety of research methodologies to address relevant research questions. Quantitative and qualitative research methods include but are not limited to clinics, consumer surveys, focus groups, one-on-one interviews, and ethnographies.• Analyzing data to generate relevant and actionable consumer insights.• Effectively communicating insights to a variety of audiences ranging from working-level teams to senior executives by distilling large amounts of data and findings down to a compelling story.• Proactively monitoring and recommending new and innovative ideas and approaches to address changing research needs and priorities.• Managing financial and operational resources.

Greater Los Angeles Area

• Provide support to North America (NA) CFO to develop analysis, trends, and countermeasures for NA Executive Committee to assist their efforts in achieving NA profit objectives • Support NA integrated profit planning projects as subject matter expert• Lead the NA Enterprise profit consolidation of annual budget and forecasts• Prepare monthly analyses of actual performance versus budget and forecast, as well as tracking progress to financial targets for NA Executive Committee.

Greater Los Angeles Area

Finance and marketing consulting company with clients ranging from small cap to Fortune 100 companies. Client list includes the following companies:* Toyota Motor Sales* International Lease Finance (ILFC)* American International Group (AIG)* Good Time Beverages* Film Artists Network* Laughing Crow Organics* Spider Siren- Enterprise decision support, planning, budgeting, forecasting, cost containment, dashboards, database mining and analysis of sales turnover rates on vehicle telematics for improved operational decisions. - Expert specialization with Sarbanes-Oxley act, internal control environment assessment and risk-based management testing of controls.- Manage complex cross-functional projects and meet tight deadlines to ensure client satisfaction.- Create product distribution database and identify optimal product selling prices.- Analyze selling and marketing processes and make recommendations for improvements.- Direct graphic designer on special Mardi Gras print advertising campaign.- Revamp brand for improvements to promotions, packaging, positioning, prices and distribution resulting in a 200% increase in sales of earthworm castings to gardening customers.- Obtain placement of product in new distribution channels and negotiated cooperative advertising deals.

Greater Los Angeles Area

- Prepared and submitted "greenlight" marketing estimates and budgets- Analyzed TV and print marketing spending and Nielsen ratings for TV spots for impacts on box office and opportunities for cost savings.- Negotiated with and supervised advertising agency McCann-Erickson regarding contracts, services, and commissions with respect to media buys- Developed motion picture industry database of newspaper ad placements and sizes. Presented proposal to senior management to reduce newspaper advertising in select markets resulting in savings of $7.5 million annually.- Re-engineered department, recommended changes in marketing policies and strategies, and reviewed third party vendors resulting in significant company recoveries/savings.- Worked with print and audio-visual outside vendors regarding the financial aspects of TV spots, trailers, one-sheets, newspaper, promotions, and other advertising campaign elements.- Budgeted, forecasted and reported actuals for multi-million dollar divisional overhead.- Authored operational and financial policies and procedures manual for new international film production divisions.- Assisted senior management in restructuring foreign branches and ensured all key business functions transitioned smoothly.- Conducted various audits of Sony Pictures Entertainment, affiliated companies, and third parties that resulted in company recoveries of over $1 million.

- Analyzed and reviewed financial data. Prepared audited financial statements and reports.- Marketed the Firm and prepared prospective client proposals to develop the practice.- Obtained a Medicare cost report cash recovery of approximately $200,000 for a healthcare client.

Mba, Marketing And Entrepreneurship, 3.9

Activities and Societies: Graduate Business Council (elected officer), Tulane Women in Business (elected officer), Toastmasters.

Bs, Accounting

Activities and Societies: Accounting Society (elected officer), Beta Alpha Psi Accounting