Lisa Samson

Lisa Samson Email and Phone Number

Senior Consumer Insights Consultant at Toyota USA @ Toyota USA
plano, texas, united states
Lisa Samson's Location
Dallas-Fort Worth Metroplex, United States
Lisa Samson's Contact Details

Lisa Samson personal email

Lisa Samson phone numbers

About Lisa Samson

Lisa Samson is a results-driven, creative collaborator and strategist with a broad background in varied industries including automotive, aircraft, entertainment, packaged consumer goods, financial services and banking, among others.Samson has a unique combination of analytical, strategic, and creative skills. Throughout her 20+ years experience in marketing and finance, she has been a key player in collaborative cross-functional teams, providing focused, tactical, customer-service oriented insights to solve complex business problems and identify lucrative business opportunities.Samson's broad experience in various industries and functional areas, from start-up entrepreneurial businesses to multinational corporations has molded her into a dynamic thought leader with a passion for attaining results.Samson holds an MBA in Marketing with a sub-concentration in Entrepreneurship from Tulane University's A.B. Freeman School of Business, where she was a Morton Aldrich Fellow and Merit Scholar (top 10% of her class). She held leadership positions in multiple organizations and is a member of Omicron Delta Kappa, a national leadership honor society. Samson is also a Certified Public Accountant (CPA) and a Certified Internal Auditor (CIA). She is a member of the American Marketing Association, Institute of Management Consultants, and Los Angeles World Affairs Council.

Lisa Samson's Current Company Details
Toyota USA

Toyota Usa

View
Senior Consumer Insights Consultant at Toyota USA
plano, texas, united states
Website:
toyota.com
Employees:
12778
Lisa Samson Work Experience Details
  • Toyota Usa
    Senior Consumer Insights Consultant
    Toyota Usa Sep 2014 - Present
    Plano, Tx
    • Consulting with client groups (e.g., Marketing) to provide advice on all aspects of the research process, translating business objectives into research questions, and actively listening to the client in order to strategically provide them with relevant insights based upon existing data sources.• Selecting, designing and implementing a variety of research methodologies to address relevant research questions. Quantitative and qualitative research methods include but are not limited to clinics, consumer surveys, focus groups, one-on-one interviews, and ethnographies.• Analyzing data to generate relevant and actionable consumer insights.• Effectively communicating insights to a variety of audiences ranging from working-level teams to senior executives by distilling large amounts of data and findings down to a compelling story.• Proactively monitoring and recommending new and innovative ideas and approaches to address changing research needs and priorities.• Managing financial and operational resources.
  • Toyota Usa
    Finance, North America Strategy
    Toyota Usa Jul 2013 - Sep 2014
    Greater Los Angeles Area
    • Provide support to North America (NA) CFO to develop analysis, trends, and countermeasures for NA Executive Committee to assist their efforts in achieving NA profit objectives • Support NA integrated profit planning projects as subject matter expert• Lead the NA Enterprise profit consolidation of annual budget and forecasts• Prepare monthly analyses of actual performance versus budget and forecast, as well as tracking progress to financial targets for NA Executive Committee.
  • Lala Productions
    President & Ceo
    Lala Productions Aug 2004 - Jul 2013
    Greater Los Angeles Area
    Finance and marketing consulting company with clients ranging from small cap to Fortune 100 companies. Client list includes the following companies:* Toyota Motor Sales* International Lease Finance (ILFC)* American International Group (AIG)* Good Time Beverages* Film Artists Network* Laughing Crow Organics* Spider Siren- Enterprise decision support, planning, budgeting, forecasting, cost containment, dashboards, database mining and analysis of sales turnover rates on vehicle telematics for improved operational decisions. - Expert specialization with Sarbanes-Oxley act, internal control environment assessment and risk-based management testing of controls.- Manage complex cross-functional projects and meet tight deadlines to ensure client satisfaction.- Create product distribution database and identify optimal product selling prices.- Analyze selling and marketing processes and make recommendations for improvements.- Direct graphic designer on special Mardi Gras print advertising campaign.- Revamp brand for improvements to promotions, packaging, positioning, prices and distribution resulting in a 200% increase in sales of earthworm castings to gardening customers.- Obtain placement of product in new distribution channels and negotiated cooperative advertising deals.
  • Sony Pictures Entertainment
    Director
    Sony Pictures Entertainment 1993 - 2002
    Greater Los Angeles Area
    - Prepared and submitted "greenlight" marketing estimates and budgets- Analyzed TV and print marketing spending and Nielsen ratings for TV spots for impacts on box office and opportunities for cost savings.- Negotiated with and supervised advertising agency McCann-Erickson regarding contracts, services, and commissions with respect to media buys- Developed motion picture industry database of newspaper ad placements and sizes. Presented proposal to senior management to reduce newspaper advertising in select markets resulting in savings of $7.5 million annually.- Re-engineered department, recommended changes in marketing policies and strategies, and reviewed third party vendors resulting in significant company recoveries/savings.- Worked with print and audio-visual outside vendors regarding the financial aspects of TV spots, trailers, one-sheets, newspaper, promotions, and other advertising campaign elements.- Budgeted, forecasted and reported actuals for multi-million dollar divisional overhead.- Authored operational and financial policies and procedures manual for new international film production divisions.- Assisted senior management in restructuring foreign branches and ensured all key business functions transitioned smoothly.- Conducted various audits of Sony Pictures Entertainment, affiliated companies, and third parties that resulted in company recoveries of over $1 million.
  • Pricewaterhousecoopers
    Auditor
    Pricewaterhousecoopers 1990 - 1993
    - Analyzed and reviewed financial data. Prepared audited financial statements and reports.- Marketed the Firm and prepared prospective client proposals to develop the practice.- Obtained a Medicare cost report cash recovery of approximately $200,000 for a healthcare client.

Lisa Samson Skills

Strategy Cross Functional Team Leadership Management Competitive Analysis Strategic Planning Leadership Financial Analysis Project Planning Marketing Analysis Marketing Strategy Start Ups Entrepreneurship Budgets Finance Internal Audit Strategic Thinking Analytical Skills Business Strategy Integrated Marketing Marketing Research Creative Problem Solving Advertising Process Improvement Executive Management Business Process Business Planning Sales Sarbanes Oxley Act Focus Groups Customer Focus Planning Interact With Senior Management Pricing Mergers And Acquisitions Selling Strategic Partnerships Business Process Improvement Budgeting Market Research Analytical Abilities Tactical Marketing Focused Intuitive Collaborative Certified Internal Auditor

Lisa Samson Education Details

Frequently Asked Questions about Lisa Samson

What company does Lisa Samson work for?

Lisa Samson works for Toyota Usa

What is Lisa Samson's role at the current company?

Lisa Samson's current role is Senior Consumer Insights Consultant at Toyota USA.

What is Lisa Samson's email address?

Lisa Samson's email address is ls****@****aol.com

What is Lisa Samson's direct phone number?

Lisa Samson's direct phone number is (800) 331*****

What schools did Lisa Samson attend?

Lisa Samson attended Tulane University - A.b. Freeman School Of Business, Louisiana State University And Agricultural And Mechanical College.

What are some of Lisa Samson's interests?

Lisa Samson has interest in Cooking, Home Improvement, Painting, Radio Production, Drawing, Home Decoration.

What skills is Lisa Samson known for?

Lisa Samson has skills like Strategy, Cross Functional Team Leadership, Management, Competitive Analysis, Strategic Planning, Leadership, Financial Analysis, Project Planning, Marketing, Analysis, Marketing Strategy, Start Ups.

Who are Lisa Samson's colleagues?

Lisa Samson's colleagues are Tom Steger, Jakob Raby, Cheikh Waly Ndiaye, Sumit Soam, Jaylord Pepito, Yasmine Purdey, Blake Dean.

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