Lisa Sy Email & Phone Number

California, United States

Mountain View, California, United States

San Francisco Bay Area

• Leveraging LinkedIn’s unique data to develop insights in a compelling story to address our tech clients' business challenges & enable better marketing decisions• Query databases to extract necessary data (SQL, Presto, Hive etc.), process that data into organized information and visualize findings in Excel, PowerPoint and Tableau• Act as a consultant to our sales partners and the wider business, creating compelling stories that create maximum business impact for our clients' marketing… Show more • Leveraging LinkedIn’s unique data to develop insights in a compelling story to address our tech clients' business challenges & enable better marketing decisions• Query databases to extract necessary data (SQL, Presto, Hive etc.), process that data into organized information and visualize findings in Excel, PowerPoint and Tableau• Act as a consultant to our sales partners and the wider business, creating compelling stories that create maximum business impact for our clients' marketing strategies• Work internally within the Insights team to provide scaled and more efficient solutions so our team can work most effectively• Serve as the lead of the team's Culture Committee, organizing events and sessions to further improve our key pillars of diversity, inclusion and belonging on our team Show less

• Presented pricing and promotions insights to C-suite executives, marketing, and brand teams, shaping go-to-market strategies for each fiscal year across 20+ consumer brands.• Led and managed multiple international project teams, each comprising up to 20 associates and suppliers, conducting analytical studies to inform effective data driven decision-making.• Drove up to 20x ROI for clients through client engagement, cross-departmental collaboration, and strategic analysis/consulting… Show more • Presented pricing and promotions insights to C-suite executives, marketing, and brand teams, shaping go-to-market strategies for each fiscal year across 20+ consumer brands.• Led and managed multiple international project teams, each comprising up to 20 associates and suppliers, conducting analytical studies to inform effective data driven decision-making.• Drove up to 20x ROI for clients through client engagement, cross-departmental collaboration, and strategic analysis/consulting around possible revenue management alternatives.• Fostered San Francisco office engagement and culture by organizing team-wide events. Show less

Cleveland/Akron, Ohio Area

• Develop and execute the company's marketing strategy, including designing marketing materials on Adobe Photoshop, recommending product placement, and implementing design strategies within the restaurant for efficient user experience.• Develop the marketing strategy for the company and gather/analyze customer insight.• Create and publish all marketing materials in alignment with marketing strategies.• Manage all social media platforms and execute promotional campaigns.•… Show more • Develop and execute the company's marketing strategy, including designing marketing materials on Adobe Photoshop, recommending product placement, and implementing design strategies within the restaurant for efficient user experience.• Develop the marketing strategy for the company and gather/analyze customer insight.• Create and publish all marketing materials in alignment with marketing strategies.• Manage all social media platforms and execute promotional campaigns.• Strengthen relationships with consumers to optimize messaging and the organization's positioning. Show less

• Raised awareness of the fraternity by regularly updating social media, ordering apparel, and leading campus-wide professional or social events• Focused on recruitment process and promote and advertise our organization to potential new members • Interacted with other executive board members weekly to ensure development and growth of our chapter

Greater Pittsburgh Area

• Compiled existing campaign information for Home Equity Lines of Credit and Installment Loans and created a user-friendly Excel tool in which team members utilized for operations within the bank• Ran complex business performance, risk, and operational analytics on a daily basis• Collaborated with fellow interns to create a final capstone project to be presented to the Analytics & Portfolio Management team on how to further advance the department and its infrastructure

Marketing

Ui/Ux Design

Bachelor'S Degree, Statistics B.S., Economics B.A., 3.9

Activities and Societies: Alpha Kappa Psi, Phi Beta Kappa Honor Society, Intervarsity